Homebrewing Audience in United States

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Homebrewing has an estimated audience of 6,772,072 people in United States. 49.4% are female, 50.6% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Brewery, Brewing, Dogs, Pinterest, Walmart.

The average Homebrewing fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Brewery, Brewing, Dogs, with strongest over-indexing on Brewery (3.21× the country average). Demographically, the Homebrewing audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Homebrewing fans

Demographic split for Homebrewing audience in United States
MetricValue
Female49.4%
Male50.6%
Average age39.2
Estimated audience size6,772,072

Audience persona

The typical Homebrewing fan in United States is balanced, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Brewery.

Top regions in United States

Top regions ranked by reach for Homebrewing in United States
RegionReachAffinity
California1,479,9211.99×
Texas836,7991.44×
New York493,1871.3×
Florida393,2320.86×
Washington277,2872.04×
Virginia246,0431.49×
Illinois243,9671.08×
Georgia219,9161.05×
Pennsylvania217,4050.95×
North Carolina213,5031.05×
Massachusetts207,6711.56×
New Jersey181,3111.05×
Michigan166,0850.94×
Ohio163,5660.78×
Colorado153,3601.44×
Maryland136,4981.17×
Arizona131,0180.95×
Oregon128,3401.65×
Tennessee121,5700.89×
Minnesota109,9771.13×
Indiana104,7970.85×
Missouri103,0600.94×
Wisconsin97,8520.96×
Utah95,6801.58×
Connecticut73,0261.08×
South Carolina70,2450.69×
Alabama66,9190.71×
Kentucky62,5340.74×
Oklahoma59,6850.79×
Nevada56,9710.87×
Louisiana52,1590.6×
Arkansas48,3440.87×
Kansas46,0570.86×
Iowa44,4220.8×
Idaho33,3950.98×
New Mexico31,4550.93×
New Hampshire29,5341.11×
Washington, District of Columbia29,0951.43×
Mississippi26,8230.48×
Nebraska25,9640.76×
Hawaii25,7170.88×
Rhode Island20,5340.95×
Maine19,7610.81×
West Virginia16,8870.54×
Montana14,9670.8×
Delaware14,5290.78×
Vermont12,2171.03×
Alaska10,8100.75×
South Dakota10,1220.65×
North Dakota6,1270.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homebrewing audience
BrandAffinityCategory
Brewery3.21×Food & Beverages
Brewing3.06×Food & Beverages
Dogs1.58×Pets & Animals
Pinterest1.66×Internet & Social Media
Walmart1.55×Shopping
Recipes1.51×Food & Beverages
Animal1.55×Pets & Animals
NBC1.57×Movies & TV
Country music1.72×Music & Radio
American football1.57×Sports
QuikTrip3.26×Shopping
Humour1.52×Literature
Baseball1.6×Sports
Gift1.51×Shopping
Starbucks1.8×Food & Beverages
Microbrewery3.4×Food & Beverages
Beer1.65×Food & Beverages
Fatherhood1.75×Kids & Family
Coffee1.59×Food & Beverages
Rhythm and blues music1.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homebrewing audience
TraitClusterScore
SustainabilityBALANCE1.79
Sports ActivityPOWER1.74
Design AffinityPREMIUM1.71
Early Adopter MentalityPOWER1.62
Luxury OrientationPREMIUM1.59
IndulgenceJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Homebrewing
CountryShare
United States26.0%
Japan21.0%
China6.3%

See Homebrewing audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Homebrewing have in United States?

Homebrewing has an estimated audience of 6,772,072 people in United States, concentrated in California and Texas.

What is the gender split and age of Homebrewing fans?

49.4% of Homebrewing fans are female, 50.6% are male, with an average age of 39.2 years.

Which brands do Homebrewing fans like most?

Homebrewing fans show strongest brand affinity for Brewery (3.21×), Brewing (3.06×), and Dogs (1.58×) over the country average.

Where do Homebrewing fans live in United States?

Homebrewing fans in United States are most concentrated in California (reach 1,479,921), Texas (reach 836,799), and New York (reach 493,187). These three regions account for the largest share of the active audience.

What other brands do Homebrewing fans also like?

Beyond Homebrewing itself, the audience over-indexes on Brewing (3.06×), Dogs (1.58×), Pinterest (1.66×), and Walmart (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homebrewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.