Rascasse Audience Intelligence

Homebrewing Audience in United States

A data profile of the people who buy, follow and care about Homebrewing in United States — modelled from more than twelve digital signal sources. Homebrewing has an estimated audience of 6,772,072 people in United States.

#3098among Topic in United States#375in Food & Beverages

The average Homebrewing fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Brewery, Brewing, Donald Trump, with strongest over-indexing on Brewery (3.21× the country average).

Demographically, the Homebrewing audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Homebrewing fan in United States is balanced, around 39.2 years old, with strong Community Orientation tendencies and a notable affinity for Brewery.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homebrewing profile in United States.

Audience size
6.8M
in United States
Gender
49.4%♀
50.6% male
Age
39.2
average years
Country rank
#5163
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Homebrewing fans

49.4% are female, 50.6% are male, average age 39.2.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Homebrewing audience in United States
MetricValue
Female49.4%
Male50.6%
Average age39.2
Estimated audience size6,772,072
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Homebrewing audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3922%
40-4921%
50+18%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Homebrewing audience comes from United States.

Worldwide audience distribution share by country for Homebrewing
CountryShare
United States26.0%
Japan21.0%
China6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homebrewing audience in United States is strongest.

Fig. 05

Top regions by affinity

Homebrewing fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M2.05×
02Washington~300K2.02×
03Texas~1M1.87×
04Utah~100K1.62×
05Oregon~100K1.54×
06Massachusetts~200K1.48×
07Colorado~200K1.41×
08Virginia~200K1.35×
09Washington, District of Columbia~30K1.35×
10New York~500K1.29×
11Maryland~100K1.12×
12New Hampshire~30K1.10×
13Vermont~10K1.08×
14New Jersey~200K1.06×
15Minnesota~100K1.06×
16Illinois~200K1.04×
17Georgia~200K1.02×
18Connecticut~70K1.02×
19Idaho~30K1.00×
20North Carolina~200K0.99×
21Arizona~100K0.94×
22Rhode Island~20K0.94×
23Alaska~10K0.94×
24Michigan~200K0.93×
25Wisconsin~100K0.93×
26Pennsylvania~200K0.92×
27Missouri~100K0.91×
28Nevada~60K0.91×
29New Mexico~30K0.91×
30Hawaii~30K0.91×
31Maine~20K0.91×
32Kansas~50K0.89×
33Montana~20K0.88×
34Tennessee~100K0.87×
35Arkansas~50K0.87×
36Florida~400K0.86×
37South Dakota~10K0.83×
38Iowa~50K0.82×
39Indiana~100K0.81×
40Delaware~20K0.81×
41Oklahoma~60K0.80×
42Nebraska~30K0.80×
43Ohio~200K0.77×
44North Dakota~10K0.75×
45Alabama~70K0.73×
46Kentucky~60K0.73×
47West Virginia~20K0.71×
48South Carolina~70K0.70×
49Louisiana~60K0.67×
50Mississippi~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Homebrewing, United States
0.62×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homebrewing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homebrewing audience
#·InterestCategoryAffinity×
01Milwaukee BrewersSports3.56×
02MicrobreweryFood & Beverages3.40×
03QuikTripShopping3.26×
04BreweryFood & Beverages3.21×
05BrewingFood & Beverages3.06×
06McDonald'sFood & Beverages1.83×
07Sam's ClubShopping1.80×
08StarbucksFood & Beverages1.80×
09Country musicMusic & Radio1.72×
10PinterestInternet & Social Media1.66×
11BaseballSports1.60×
12DogsPets & Animals1.58×
13NBCMovies & TV1.57×
14American footballSports1.57×
15WalmartShopping1.55×
16AnimalPets & Animals1.55×
17HumourLiterature1.52×
18RecipesFood & Beverages1.51×
19GiftShopping1.51×
20Donald TrumpPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homebrewing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homebrewing audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.62×
ExtroversionTHRILL1.44×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homebrewing audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
MindfulnessBALANCE0.93×
Design AffinityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Homebrewing have in United States?

Homebrewing has an estimated audience of 6,772,072 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Homebrewing fans?

49.4% of Homebrewing fans are female, 50.6% are male, with an average age of 39.2 years.

03

Which brands do Homebrewing fans like most?

Homebrewing fans show strongest brand affinity for Brewery (3.21×), Brewing (3.06×), and Donald Trump (1.5×) over the country average.

04

Where do Homebrewing fans live in United States?

Homebrewing fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Homebrewing fans also like?

Beyond Homebrewing itself, the audience over-indexes on Brewing (3.06×), Donald Trump (1.5×), Dogs (1.58×), and Pinterest (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Homebrewing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Homebrewing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →