Pale lager Audience in Germany

Demographics of Pale lager fans

Audience persona

The typical Pale lager fan in Germany is more male, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Homebrewing.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Pale lager audiences in other countries

• Pale lager — United States
• Pale lager — United Kingdom
• Pale lager — France
• Pale lager — Italy
• Pale lager — Spain
• Pale lager — Brazil
• Pale lager — Japan
• Pale lager — South Korea
• Pale lager — India

More Alcohol audiences in Germany

• Beer (10,287,936)
• Whisky (4,218,913)
• Gin (3,170,714)
• Rum (2,252,801)
• Scotch whisky (1,922,741)

Frequently asked questions

How many fans does Pale lager have in Germany?

Pale lager has an estimated audience of 745,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Pale lager fans?

41.8% of Pale lager fans are female, 58.2% are male, with an average age of 39.8 years.

Which brands do Pale lager fans like most?

Pale lager fans show strongest brand affinity for Homebrewing (33.51×), Satire (8.81×), and Anheuser-Busch InBev (29.02×) over the country average.

Where do Pale lager fans live in Germany?

Pale lager fans in Germany are most concentrated in Nordrhein-Westfalen (reach 140,049), Bayern (reach 86,862), and Niedersachsen (reach 54,578). These three regions account for the largest share of the active audience.

What other brands do Pale lager fans also like?

Beyond Pale lager itself, the audience over-indexes on Satire (8.81×), Anheuser-Busch InBev (29.02×), Western Union (6.93×), and Alexis Bledel (12.41×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pale lager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.