Pale lager Audience in United States

Pale lager has an estimated audience of 3,374,511 people in United States. 32.9% are female, 67.1% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Heineken, Kia Sportage, White wine, Red wine, Houston Astros.

The average Pale lager fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Heineken, Kia Sportage, White wine, with strongest over-indexing on Heineken (36.18× the country average). Demographically, the Pale lager audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Pale lager fans

Demographic split for Pale lager audience in United States
MetricValue
Female32.9%
Male67.1%
Average age39.3
Estimated audience size3,374,511

Audience persona

The typical Pale lager fan in United States is more male, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Heineken.

Top regions in United States

Top regions ranked by reach for Pale lager in United States
RegionReachAffinity
California413,6781.11×
Texas260,3690.9×
Florida245,9571.08×
New York232,0221.23×
Illinois128,4941.14×
Pennsylvania115,1561.01×
Georgia108,3041.04×
Ohio95,5010.92×
Virginia88,3361.07×
North Carolina88,1910.87×
New Jersey81,3720.95×
Massachusetts81,1811.22×
Washington76,8631.14×
Michigan72,1700.82×
Tennessee64,5850.95×
Arizona57,8320.84×
Colorado56,4471.06×
Maryland55,0120.95×
Wisconsin51,7691.02×
Indiana51,1860.83×
Missouri45,9270.84×
Minnesota45,6370.94×
South Carolina42,4910.84×
Oregon40,5401.05×
Kentucky33,7530.8×
Connecticut33,4740.99×
Nevada33,2421.02×
Alabama32,6720.69×
Oklahoma31,7240.85×
Louisiana28,9570.67×
Iowa25,0050.9×
Utah24,3060.8×
Kansas20,3180.76×
Hawaii20,1241.39×
Mississippi17,7640.64×
Rhode Island17,5021.63×
Arkansas16,6580.6×
Washington, District of Columbia15,9271.57×
New Hampshire13,4261.01×
Nebraska13,1470.78×
West Virginia13,0360.83×
New Mexico12,4250.73×
Maine12,3091.02×
Idaho12,0380.71×
Montana10,6311.14×
Alaska10,5691.46×
South Dakota9,0941.17×
North Dakota8,8551.28×
Delaware8,1270.87×
Wyoming7,9091.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pale lager audience
BrandAffinityCategory
Heineken36.18×Food & Beverages
Kia Sportage25.83×Cars & Mobility
White wine9.77×Food & Beverages
Red wine8.27×Food & Beverages
Houston Astros6×Sports
Western Union5.9×Business & Career
Honda HR-V17.41×Cars & Mobility
Outback Steakhouse5.03×Food & Beverages
Cognac10.23×Food & Beverages
Pre-school playgroup18.63×Kids & Family
Los Angeles Dodgers3.97×Sports
Buffalo Bills3.08×Sports
Light beer8.02×Food & Beverages
Jeep Grand Cherokee5.56×Cars & Mobility
Beer festival6.25×Food & Beverages
The UPS Store2.28×Shopping
Natural foods3.97×Food & Beverages
Livemusic2.58×Music & Radio
Grey Goose (vodka)10.38×Food & Beverages
Beer1.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pale lager audience
TraitClusterScore
IndulgenceJOY2.03
LGBTQ+ IdentityOPEN1.67
Convenience OrientationPREMIUM1.58
Luxury OrientationPREMIUM1.17
Urban LifestyleOPEN1.16
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Pale lager
CountryShare
United States14.5%
Brazil13.0%
Spain5.8%

See Pale lager audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Pale lager have in United States?

Pale lager has an estimated audience of 3,374,511 people in United States, concentrated in California and Texas.

What is the gender split and age of Pale lager fans?

32.9% of Pale lager fans are female, 67.1% are male, with an average age of 39.3 years.

Which brands do Pale lager fans like most?

Pale lager fans show strongest brand affinity for Heineken (36.18×), Kia Sportage (25.83×), and White wine (9.77×) over the country average.

Where do Pale lager fans live in United States?

Pale lager fans in United States are most concentrated in California (reach 413,678), Texas (reach 260,369), and Florida (reach 245,957). These three regions account for the largest share of the active audience.

What other brands do Pale lager fans also like?

Beyond Pale lager itself, the audience over-indexes on Kia Sportage (25.83×), White wine (9.77×), Red wine (8.27×), and Houston Astros (6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pale lager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.