Light beer Audience in United States

Light beer logo

Light beer has an estimated audience of 3,985,046 people in United States. 34.4% are female, 65.6% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Superman, Coors Light, MillerCoors, The UPS Store, Powerball.

The average Light beer fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Coors Light, MillerCoors, with strongest over-indexing on Superman (1.69× the country average). Demographically, the Light beer audience skews more male with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Light beer fans

Demographic split for Light beer audience in United States
MetricValue
Female34.4%
Male65.6%
Average age40.5
Estimated audience size3,985,046

Audience persona

The typical Light beer fan in United States is more male, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Light beer in United States
RegionReachAffinity
California422,4430.96×
Texas408,3231.19×
Florida233,6160.87×
New York211,6620.95×
Pennsylvania190,0141.42×
Illinois155,5471.17×
North Carolina129,6291.08×
Ohio125,2101.02×
Georgia114,5240.93×
New Jersey105,8161.04×
Michigan100,9110.97×
Virginia93,1530.96×
Massachusetts90,6061.15×
Tennessee79,6601×
Arizona79,4960.98×
Wisconsin79,1751.32×
Indiana74,6081.02×
Washington72,5040.91×
Maryland65,7620.96×
Minnesota65,4311.15×
South Carolina58,7780.98×
Missouri58,3470.91×
Alabama57,5821.03×
Colorado56,2660.9×
Connecticut51,4641.29×
Kentucky50,2611.01×
Louisiana47,9770.93×
Oklahoma47,0801.06×
Iowa42,7191.3×
Oregon42,5200.93×
Arkansas36,7181.12×
Nevada35,0320.91×
Kansas33,7921.08×
Mississippi27,5540.84×
Utah26,0440.73×
New Mexico20,2351.01×
Hawaii18,3941.07×
Nebraska17,7420.89×
Idaho17,5050.88×
West Virginia17,0600.92×
New Hampshire15,9311.01×
Maine14,4701.01×
Rhode Island12,0660.95×
Washington, District of Columbia11,8980.99×
Delaware9,9950.91×
Montana9,7290.88×
South Dakota8,7890.95×
North Dakota7,9240.97×
Alaska6,9990.82×
Vermont6,5270.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Light beer audience
BrandAffinityCategory
Superman1.69×Movies & TV
Coors Light10.31×Food & Beverages
MillerCoors17.37×Business & Career
The UPS Store2.44×Shopping
Powerball2.11×Games
Miller Lite10.1×Food & Beverages
Pilsner11.69×Food & Beverages
Brewery2.62×Food & Beverages
Chick-fil-A1.77×Food & Beverages
AutoZone1.76×Cars & Mobility
Meme1.63×Internet & Social Media
Beer1.54×Food & Beverages
Keystone (beer brand)12.16×Food & Beverages
Brewing2.31×Food & Beverages
Pale lager7.09×Food & Beverages
Brooklyn Brewery8.78×Food & Beverages
Taco Bell1.7×Food & Beverages
Burger King1.74×Food & Beverages
Subway1.75×Food & Beverages
Texas Roadhouse1.6×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Light beer audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.34
SustainabilityBALANCE1.6
IndulgenceJOY1.46
Family OrientationCONSERVATISM1.4
Early Adopter MentalityPOWER1.37
Convenience OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Light beer
CountryShare
United States74.0%
Canada3.2%
Japan2.4%

See Light beer audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Light beer have in United States?

Light beer has an estimated audience of 3,985,046 people in United States, concentrated in California and Texas.

What is the gender split and age of Light beer fans?

34.4% of Light beer fans are female, 65.6% are male, with an average age of 40.5 years.

Which brands do Light beer fans like most?

Light beer fans show strongest brand affinity for Superman (1.69×), Coors Light (10.31×), and MillerCoors (17.37×) over the country average.

Where do Light beer fans live in United States?

Light beer fans in United States are most concentrated in California (reach 422,443), Texas (reach 408,323), and Florida (reach 233,616). These three regions account for the largest share of the active audience.

What other brands do Light beer fans also like?

Beyond Light beer itself, the audience over-indexes on Coors Light (10.31×), MillerCoors (17.37×), The UPS Store (2.44×), and Powerball (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Light beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.