Rascasse Audience Intelligence

Light beer Audience in United States

A data profile of the people who buy, follow and care about Light beer in United States — modelled from more than twelve digital signal sources. Light beer has an estimated audience of 3,985,046 people in United States.

#22among Alcohol in United States#4329among Topic in United States#523in Food & Beverages

The average Light beer fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Carnivàle, Coors Light, with strongest over-indexing on Superman (1.69× the country average).

Demographically, the Light beer audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Light beer fan in United States is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Light beer profile in United States.

Audience size
4M
in United States
Gender
34.4%♀
65.6% male
Age
40.5
average years
Country rank
#8072
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Light beer fans

34.4% are female, 65.6% are male, average age 40.5.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Light beer audience in United States
MetricValue
Female34.4%
Male65.6%
Average age40.5
Estimated audience size3,985,046
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Light beer audience in United States
Age bracketShare%
16-1910%
20-2925%
30-3924%
40-4920%
50+20%
Fig. 04

Worldwide distribution

73.8%

of the worldwide Light beer audience comes from United States.

Worldwide audience distribution share by country for Light beer
CountryShare
United States73.8%
Canada3.2%
Japan2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Light beer audience in United States is strongest.

Fig. 05

Top regions by affinity

Light beer fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K1.33×
02Connecticut~50K1.22×
03Wisconsin~70K1.17×
04Iowa~40K1.16×
05Kansas~40K1.14×
06Texas~400K1.12×
07Illinois~100K1.12×
08Arkansas~40K1.12×
09Massachusetts~80K1.08×
10Indiana~80K1.08×
11Minnesota~60K1.07×
12Kentucky~50K1.07×
13Ohio~100K1.05×
14Tennessee~80K1.05×
15Oklahoma~50K1.04×
16Hawaii~20K1.04×
17New Hampshire~20K1.04×
18North Carolina~100K1.02×
19Delaware~10K1.02×
20Alabama~60K1.01×
21North Dakota~8K1.01×
22New Jersey~100K1.00×
23West Virginia~20K1.00×
24Maine~10K1.00×
25South Dakota~9K1.00×
26New Mexico~20K0.99×
27Vermont~7K0.99×
28Michigan~100K0.98×
29Arizona~80K0.98×
30Alaska~8K0.98×
31Maryland~70K0.97×
32South Carolina~60K0.97×
33Rhode Island~10K0.97×
34Washington, District of Columbia~10K0.96×
35Missouri~60K0.95×
36Idaho~20K0.95×
37Nebraska~20K0.95×
38Louisiana~50K0.94×
39Mississippi~30K0.94×
40Colorado~60K0.93×
41Montana~10K0.93×
42California~400K0.92×
43Virginia~90K0.92×
44New York~200K0.91×
45Nevada~30K0.90×
46Georgia~100K0.89×
47Oregon~40K0.88×
48Washington~70K0.87×
49Florida~200K0.85×
50Utah~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Light beer, United States
0.80×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Light beer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Light beer audience
#·InterestCategoryAffinity×
01MillerCoorsBusiness & Career17.37×
02Keystone (beer brand)Food & Beverages12.16×
03PilsnerFood & Beverages11.69×
04Coors LightFood & Beverages10.31×
05Miller LiteFood & Beverages10.10×
06Brooklyn BreweryFood & Beverages8.78×
07CarnivàleMovies & TV7.12×
08BreweryFood & Beverages2.62×
09The UPS StoreShopping2.44×
10BrewingFood & Beverages2.31×
11PowerballGames2.11×
12McDonald'sFood & Beverages1.81×
13Chick-fil-AFood & Beverages1.77×
14Wendy'sFood & Beverages1.77×
15AutoZoneCars & Mobility1.76×
16Burger KingFood & Beverages1.74×
17SupermanMovies & TV1.69×
18MemeInternet & Social Media1.63×
19FIFA World CupSports1.55×
20BeerFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Light beer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Light beer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Community OrientationOPEN1.36×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Light beer audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Quality AwarenessPREMIUM0.87×
Luxury OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Light beer have in United States?

Light beer has an estimated audience of 3,985,046 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Light beer fans?

34.4% of Light beer fans are female, 65.6% are male, with an average age of 40.5 years.

03

Which brands do Light beer fans like most?

Light beer fans show strongest brand affinity for Superman (1.69×), Carnivàle (7.12×), and Coors Light (10.31×) over the country average.

04

Where do Light beer fans live in United States?

Light beer fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Light beer fans also like?

Beyond Light beer itself, the audience over-indexes on Carnivàle (7.12×), Coors Light (10.31×), The UPS Store (2.44×), and MillerCoors (17.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Light beer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Light beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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