MillerCoors Audience in United States

MillerCoors has an estimated audience of 917,116 people in United States. 39.4% are female, 60.6% are male, average age 34.8. Top regions: Texas, Wisconsin, Ohio. Top brand affinities: Wheat beer, Tampa Bay Buccaneers, Light beer, Buffalo Bills, Cognac.

The average MillerCoors fan in United States is 34.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Wisconsin, Ohio. Top brand affinities include Wheat beer, Tampa Bay Buccaneers, Light beer, with strongest over-indexing on Wheat beer (55× the country average). Demographically, the MillerCoors audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of MillerCoors fans

Demographic split for MillerCoors audience in United States
MetricValue
Female39.4%
Male60.6%
Average age34.8
Estimated audience size917,116

Audience persona

The typical MillerCoors fan in United States is more male, around 34.8 years old, with strong Indulgence tendencies and a notable affinity for Wheat beer.

Top regions in United States

Top regions ranked by reach for MillerCoors in United States
RegionReachAffinity
Texas186,1252.36×
Wisconsin76,6665.56×
Ohio68,5352.43×
Illinois67,5062.21×
Colorado64,4794.46×
California51,9710.52×
Georgia38,1531.35×
New York34,7790.68×
Florida27,6770.45×
Virginia24,4621.1×
Pennsylvania20,7170.67×
North Carolina18,8270.68×
Michigan18,1830.76×
Indiana15,7090.94×
Tennessee13,7130.75×
Missouri13,3540.9×
New Jersey12,8710.55×
Minnesota12,8700.98×
Arizona12,0230.64×
Kentucky10,7620.94×
Massachusetts10,3320.57×
Washington8,0130.44×
Alabama7,5760.59×
South Carolina7,3450.53×
Maryland7,3310.46×
Iowa6,6260.88×
Arkansas6,5060.86×
Kansas6,1070.85×
Louisiana5,9010.5×
Oklahoma5,7660.57×
Oregon5,5210.53×
Nebraska5,1821.13×
Connecticut4,2610.46×
Mississippi3,6610.48×
Idaho3,3150.72×
Nevada3,1740.36×
Utah3,1150.38×
West Virginia3,0230.71×
Montana2,9581.16×
Washington, District of Columbia2,6240.95×
Alaska2,2621.15×
New Hampshire2,1790.6×
Hawaii2,0000.51×
New Mexico1,9710.43×
Maine1,9530.59×
South Dakota1,9470.92×
North Dakota1,8951.01×
Wyoming1,8341.35×
Rhode Island1,8040.62×
Vermont1,7741.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MillerCoors audience
BrandAffinityCategory
Wheat beer55×Food & Beverages
Tampa Bay Buccaneers8.46×Sports
Light beer17.03×Food & Beverages
Buffalo Bills6.11×Sports
Cognac16.03×Food & Beverages
Jacksonville Jaguars10.01×Sports
Tuborg Brewery87.11×Food & Beverages
Minnesota Vikings6.85×Sports
Green Bay Packers5.29×Sports
Miller Lite18.13×Food & Beverages
Miami Dolphins6.51×Sports
Indianapolis Colts7.74×Sports
Cincinnati Bengals8.15×Sports
Seattle Seahawks5.98×Sports
Leffe86.03×Food & Beverages
Pittsburgh Steelers4.67×Sports
New York Jets7.44×Sports
Grey Goose (vodka)15.85×Food & Beverages
Bachelor of Business Administration27.45×Business & Career
Stella Artois16.02×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MillerCoors audience
TraitClusterScore
IndulgenceJOY1.87
ExtroversionTHRILL1.28
LGBTQ+ IdentityOPEN1.27
Urban LifestyleOPEN1.2
Convenience OrientationPREMIUM1.18
Luxury OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for MillerCoors
CountryShare
United States85.3%
India3.1%
Italy2.4%

See MillerCoors audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does MillerCoors have in United States?

MillerCoors has an estimated audience of 917,116 people in United States, concentrated in Texas and Wisconsin.

What is the gender split and age of MillerCoors fans?

39.4% of MillerCoors fans are female, 60.6% are male, with an average age of 34.8 years.

Which brands do MillerCoors fans like most?

MillerCoors fans show strongest brand affinity for Wheat beer (55×), Tampa Bay Buccaneers (8.46×), and Light beer (17.03×) over the country average.

Where do MillerCoors fans live in United States?

MillerCoors fans in United States are most concentrated in Texas (reach 186,125), Wisconsin (reach 76,666), and Ohio (reach 68,535). These three regions account for the largest share of the active audience.

What other brands do MillerCoors fans also like?

Beyond MillerCoors itself, the audience over-indexes on Tampa Bay Buccaneers (8.46×), Light beer (17.03×), Buffalo Bills (6.11×), and Cognac (16.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MillerCoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.