Rascasse Audience Intelligence

MillerCoors Audience in United States

A data profile of the people who buy, follow and care about MillerCoors in United States — modelled from more than twelve digital signal sources. MillerCoors has an estimated audience of 917,116 people in United States.

#8975among Topic in United States#1625in Business & Career

The average MillerCoors fan in United States is 34.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Colorado, California.

Top brand affinities include Wheat beer, Light beer, Miller Lite, with strongest over-indexing on Wheat beer (72.59× the country average).

Demographically, the MillerCoors audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MillerCoors fan in United States is more male, around 34.8 years old, with strong Indulgence tendencies and a notable affinity for Wheat beer.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MillerCoors profile in United States.

Audience size
917K
in United States
Gender
39.4%♀
60.6% male
Age
34.8
average years
Country rank
#25081
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MillerCoors fans

39.4% are female, 60.6% are male, average age 34.8.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for MillerCoors audience in United States
MetricValue
Female39.4%
Male60.6%
Average age34.8
Estimated audience size917,116
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the MillerCoors audience in United States
Age bracketShare%
16-1917%
20-2938%
30-3924%
40-4912%
50+9%
Fig. 04

Worldwide distribution

85.3%

of the worldwide MillerCoors audience comes from United States.

Worldwide audience distribution share by country for MillerCoors
CountryShare
United States85.3%
India3.1%
Italy2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MillerCoors audience in United States is strongest.

Fig. 05

Top regions by affinity

MillerCoors fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K7.50×
02Texas~400K5.02×
03Wisconsin~60K4.61×
04Ohio~50K1.81×
05Illinois~50K1.71×
06Montana~3K1.29×
07Georgia~30K1.23×
08Idaho~5K1.14×
09Vermont~2K1.03×
10Alaska~2K1.01×
11North Dakota~2K1.01×
12Nebraska~5K0.99×
13South Dakota~2K0.99×
14Washington, District of Columbia~3K0.96×
15Virginia~20K0.94×
16Delaware~2K0.94×
17West Virginia~4K0.93×
18Rhode Island~3K0.93×
19Arkansas~7K0.92×
20Maine~3K0.92×
21California~90K0.91×
22Iowa~7K0.91×
23New Hampshire~3K0.91×
24Minnesota~10K0.90×
25Kentucky~10K0.90×
26Kansas~6K0.90×
27Hawaii~4K0.90×
28Mississippi~7K0.88×
29New Mexico~4K0.88×
30Missouri~10K0.87×
31Indiana~10K0.86×
32Oklahoma~8K0.83×
33Nevada~7K0.82×
34Utah~7K0.82×
35Louisiana~10K0.81×
36Connecticut~7K0.81×
37Tennessee~10K0.80×
38Alabama~10K0.80×
39Oregon~8K0.79×
40South Carolina~10K0.77×
41Michigan~20K0.76×
42Arizona~10K0.74×
43Maryland~10K0.72×
44North Carolina~20K0.71×
45Massachusetts~10K0.71×
46Pennsylvania~20K0.70×
47New Jersey~20K0.68×
48Washington~10K0.68×
49New York~30K0.64×
50Florida~30K0.54×
Fig. 06

Affinity by region

Affinity by region — MillerCoors, United States
0.54×1.00×7.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MillerCoors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MillerCoors audience
#·InterestCategoryAffinity×
01HanutaFood & Beverages188.71×
02Wheat beerFood & Beverages72.59×
03Tuborg BreweryFood & Beverages69.82×
04LeffeFood & Beverages62.67×
05Paulaner BreweryFood & Beverages43.87×
06Miller LiteFood & Beverages19.09×
07Stella ArtoisFood & Beverages18.52×
08Light beerFood & Beverages17.37×
09Grey Goose (vodka)Food & Beverages13.14×
10Beer festivalFood & Beverages6.80×
11Red wineFood & Beverages5.70×
12Jacksonville JaguarsSports5.37×
13Tampa Bay BuccaneersSports4.92×
14Indianapolis ColtsSports4.76×
15Miami DolphinsSports4.28×
16Buffalo BillsSports4.16×
17Seattle SeahawksSports4.03×
18Minnesota VikingsSports3.99×
19Denver BroncosSports3.65×
20Green Bay PackersSports3.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MillerCoors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MillerCoors audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.22×
Convenience OrientationPREMIUM1.43×
Urban LifestyleOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MillerCoors audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.43×
Community OrientationOPEN0.64×
Quality AwarenessPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MillerCoors have in United States?

MillerCoors has an estimated audience of 917,116 people in United States, concentrated in Texas and Colorado.

02

What is the gender split and age of MillerCoors fans?

39.4% of MillerCoors fans are female, 60.6% are male, with an average age of 34.8 years.

03

Which brands do MillerCoors fans like most?

MillerCoors fans show strongest brand affinity for Wheat beer (72.59×), Light beer (17.37×), and Miller Lite (19.09×) over the country average.

04

Where do MillerCoors fans live in United States?

MillerCoors fans in United States are most concentrated in Texas (reach ~400K), Colorado (reach ~100K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do MillerCoors fans also like?

Beyond MillerCoors itself, the audience over-indexes on Light beer (17.37×), Miller Lite (19.09×), Stella Artois (18.52×), and Tuborg Brewery (69.82×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for MillerCoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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