Wheat beer Audience in United States

Demographics of Wheat beer fans

Audience persona

The typical Wheat beer fan in United States is more male, around 37.8 years old, with strong Convenience Orientation tendencies and a notable affinity for MillerCoors.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Wheat beer audiences in other countries

• Wheat beer — Germany
• Wheat beer — United Kingdom
• Wheat beer — France
• Wheat beer — Italy
• Wheat beer — Spain
• Wheat beer — Brazil
• Wheat beer — Japan
• Wheat beer — South Korea
• Wheat beer — India

More Alcohol audiences in United States

• Beer (74,619,427)
• Whisky (27,567,431)
• Tequila (23,426,140)
• Vodka (19,600,474)
• Microbrewery (17,831,954)

Frequently asked questions

How many fans does Wheat beer have in United States?

Wheat beer has an estimated audience of 1,420,408 people in United States, concentrated in California and Texas.

What is the gender split and age of Wheat beer fans?

40.6% of Wheat beer fans are female, 59.4% are male, with an average age of 37.8 years.

Which brands do Wheat beer fans like most?

Wheat beer fans show strongest brand affinity for MillerCoors (72.59×), Blue Moon (beer) (45.52×), and Beer style (18.89×) over the country average.

Where do Wheat beer fans live in United States?

Wheat beer fans in United States are most concentrated in California (reach 163,608), Texas (reach 100,702), and Florida (reach 92,606). These three regions account for the largest share of the active audience.

What other brands do Wheat beer fans also like?

Beyond Wheat beer itself, the audience over-indexes on Blue Moon (beer) (45.52×), Beer style (18.89×), Draught beer (8.85×), and Brewery (3.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wheat beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.