Rascasse Audience Intelligence

Wheat beer Audience in United States

A data profile of the people who buy, follow and care about Wheat beer in United States — modelled from more than twelve digital signal sources. Wheat beer has an estimated audience of 1,420,408 people in United States.

#50among Alcohol in United States#7487among Topic in United States#1086in Food & Beverages

The average Wheat beer fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include MillerCoors, Blue Moon (beer), Beer style, with strongest over-indexing on MillerCoors (72.59× the country average).

Demographically, the Wheat beer audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wheat beer fan in United States is more male, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for MillerCoors.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wheat beer profile in United States.

Audience size
1.4M
in United States
Gender
40.6%♀
59.4% male
Age
37.8
average years
Country rank
#18498
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wheat beer fans

40.6% are female, 59.4% are male, average age 37.8.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Wheat beer audience in United States
MetricValue
Female40.6%
Male59.4%
Average age37.8
Estimated audience size1,420,408
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Wheat beer audience in United States
Age bracketShare%
16-1915%
20-2928%
30-3925%
40-4918%
50+14%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Wheat beer audience comes from United States.

Worldwide audience distribution share by country for Wheat beer
CountryShare
United States24.3%
Japan8.5%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wheat beer audience in United States is strongest.

Fig. 05

Top regions by affinity

Wheat beer fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~30K1.19×
02Kansas~10K1.19×
03Massachusetts~30K1.16×
04Pennsylvania~50K1.14×
05Ohio~50K1.14×
06Washington, District of Columbia~5K1.14×
07Illinois~50K1.11×
08Missouri~30K1.10×
09Hawaii~7K1.09×
10Arizona~30K1.08×
11Nebraska~8K1.08×
12South Dakota~4K1.08×
13North Carolina~50K1.07×
14Michigan~40K1.07×
15Indiana~30K1.06×
16Maine~5K1.05×
17Iowa~10K1.04×
18New Hampshire~6K1.04×
19Wisconsin~20K1.03×
20Oklahoma~20K1.03×
21Nevada~10K1.02×
22Montana~4K1.02×
23Alaska~3K1.02×
24Idaho~7K1.00×
25Rhode Island~5K1.00×
26Vermont~2K1.00×
27Connecticut~10K0.98×
28North Dakota~3K0.98×
29California~200K0.97×
30Minnesota~20K0.97×
31Kentucky~20K0.97×
32New Mexico~7K0.97×
33Virginia~30K0.96×
34Washington~30K0.96×
35South Carolina~20K0.96×
36Delaware~4K0.96×
37New York~80K0.95×
38Arkansas~10K0.94×
39Florida~90K0.93×
40West Virginia~6K0.93×
41New Jersey~30K0.92×
42Tennessee~30K0.92×
43Oregon~10K0.91×
44Maryland~20K0.89×
45Georgia~40K0.88×
46Utah~10K0.86×
47Mississippi~10K0.84×
48Alabama~20K0.83×
49Texas~100K0.82×
50Louisiana~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Wheat beer, United States
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wheat beer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wheat beer audience
#·InterestCategoryAffinity×
01MillerCoorsBusiness & Career72.59×
02Blue Moon (beer)Food & Beverages45.52×
03Beer styleFood & Beverages18.89×
04Draught beerFood & Beverages8.85×
05Light beerFood & Beverages8.83×
06LagerFood & Beverages8.50×
07Force (Star Wars)Movies & TV7.37×
08Wine & SpiritsFood & Beverages4.18×
09MicrobreweryFood & Beverages3.95×
10BreweryFood & Beverages3.65×
11BrewingFood & Beverages3.06×
12DrinkingFood & Beverages3.01×
13Popeyes Louisiana KitchenFood & Beverages2.82×
14Distilled beverageFood & Beverages2.11×
15PeacemakerMovies & TV2.07×
16BeerFood & Beverages2.05×
17FIFA World CupSports2.03×
18Texas RoadhouseFood & Beverages2.02×
19AldiShopping1.91×
20Alcoholic beveragesFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wheat beer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wheat beer audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.64×
Convenience OrientationPREMIUM1.41×
ExtroversionTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wheat beer audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
CreativityOPEN0.95×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wheat beer have in United States?

Wheat beer has an estimated audience of 1,420,408 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wheat beer fans?

40.6% of Wheat beer fans are female, 59.4% are male, with an average age of 37.8 years.

03

Which brands do Wheat beer fans like most?

Wheat beer fans show strongest brand affinity for MillerCoors (72.59×), Blue Moon (beer) (45.52×), and Beer style (18.89×) over the country average.

04

Where do Wheat beer fans live in United States?

Wheat beer fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Wheat beer fans also like?

Beyond Wheat beer itself, the audience over-indexes on Blue Moon (beer) (45.52×), Beer style (18.89×), Draught beer (8.85×), and Brewery (3.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Wheat beer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wheat beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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