Blue Moon (beer) Audience in United States

Blue Moon (beer) logo

Blue Moon (beer) has an estimated audience of 1,651,388 people in United States. 38.5% are female, 61.5% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Conflict, Michelob ULTRA, Brewing, Beer, Samuel Adams (beer).

The average Blue Moon (beer) fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Conflict, Michelob ULTRA, Brewing, with strongest over-indexing on Conflict (24.53× the country average). Demographically, the Blue Moon (beer) audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Blue Moon (beer) fans

Demographic split for Blue Moon (beer) audience in United States
MetricValue
Female38.5%
Male61.5%
Average age38.4
Estimated audience size1,651,388

Audience persona

The typical Blue Moon (beer) fan in United States is more male, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Conflict.

Top regions in United States

Top regions ranked by reach for Blue Moon (beer) in United States
RegionReachAffinity
California203,9321.12×
Texas170,3901.2×
Florida126,1051.13×
New York96,3211.04×
Illinois67,9781.24×
Pennsylvania57,6851.04×
Georgia55,8571.1×
North Carolina49,7441×
Ohio46,7380.92×
New Jersey44,8301.07×
Michigan43,3631×
Virginia35,9620.89×
Arizona35,8331.06×
Tennessee33,9461.02×
Washington32,9180.99×
Indiana32,3001.07×
Massachusetts31,8120.98×
Wisconsin30,4521.23×
Colorado27,1691.04×
Maryland26,6810.94×
Missouri25,2530.95×
South Carolina23,8960.96×
Minnesota23,7071×
Louisiana23,1011.08×
Alabama23,0371×
Kentucky21,1221.02×
Nevada19,6661.23×
Oklahoma19,3541.06×
Oregon17,5740.93×
Connecticut17,1921.04×
Arkansas14,6571.08×
Mississippi13,6311×
Kansas13,1861.01×
Iowa12,7730.94×
Utah12,4370.84×
New Mexico8,6811.05×
Nebraska8,2270.99×
Idaho7,5670.91×
Hawaii7,2601.02×
West Virginia7,0280.91×
New Hampshire5,5210.85×
Washington, District of Columbia5,0581.02×
Rhode Island5,0420.96×
Maine4,7200.8×
Delaware4,3850.96×
Montana4,0870.89×
South Dakota3,7210.97×
Alaska3,4160.97×
North Dakota2,9840.88×
Vermont2,3370.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Moon (beer) audience
BrandAffinityCategory
Conflict24.53×Music & Radio
Michelob ULTRA15.67×Food & Beverages
Brewing3.26×Food & Beverages
Beer1.86×Food & Beverages
Samuel Adams (beer)11.25×Food & Beverages
Dos Equis17.61×Food & Beverages
Brewery2.79×Food & Beverages
Ethanol3.68×Health
FIFA World Cup1.84×Sports
Brooklyn Brewery9.61×Food & Beverages
Bud Light11.62×Food & Beverages
Lager7.67×Food & Beverages
Coors Light8.26×Food & Beverages
Distilled beverage1.71×Food & Beverages
Taco Bell1.71×Food & Beverages
Subway1.79×Food & Beverages
Wingstop1.91×Food & Beverages
AutoZone1.63×Cars & Mobility
United States Postal Service1.64×Business & Career
Miller Lite8.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Moon (beer) audience
TraitClusterScore
IndulgenceJOY1.73
Luxury OrientationPREMIUM1.66
Risk AppetiteTHRILL1.52
LGBTQ+ IdentityOPEN1.32
Urban LifestyleOPEN1.23
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Blue Moon (beer)
CountryShare
United States68.7%
United Kingdom9.3%
Canada5.5%

See Blue Moon (beer) audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Blue Moon (beer) have in United States?

Blue Moon (beer) has an estimated audience of 1,651,388 people in United States, concentrated in California and Texas.

What is the gender split and age of Blue Moon (beer) fans?

38.5% of Blue Moon (beer) fans are female, 61.5% are male, with an average age of 38.4 years.

Which brands do Blue Moon (beer) fans like most?

Blue Moon (beer) fans show strongest brand affinity for Conflict (24.53×), Michelob ULTRA (15.67×), and Brewing (3.26×) over the country average.

Where do Blue Moon (beer) fans live in United States?

Blue Moon (beer) fans in United States are most concentrated in California (reach 203,932), Texas (reach 170,390), and Florida (reach 126,105). These three regions account for the largest share of the active audience.

What other brands do Blue Moon (beer) fans also like?

Beyond Blue Moon (beer) itself, the audience over-indexes on Michelob ULTRA (15.67×), Brewing (3.26×), Beer (1.86×), and Samuel Adams (beer) (11.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Moon (beer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.