Samuel Adams (beer) Audience in United States

Samuel Adams (beer) logo

Samuel Adams (beer) has an estimated audience of 1,866,425 people in United States. 37.6% are female, 62.4% are male, average age 36.5. Top regions: California, Texas, Massachusetts. Top brand affinities: Vocal harmony, Goop, Grinch, Governor of Michigan, Mathcore.

The average Samuel Adams (beer) fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Massachusetts. Top brand affinities include Vocal harmony, Goop, Grinch, with strongest over-indexing on Vocal harmony (7.72× the country average). Demographically, the Samuel Adams (beer) audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Samuel Adams (beer) fans

Demographic split for Samuel Adams (beer) audience in United States
MetricValue
Female37.6%
Male62.4%
Average age36.5
Estimated audience size1,866,425

Audience persona

The typical Samuel Adams (beer) fan in United States is more male, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Samuel Adams (beer) in United States
RegionReachAffinity
California181,7430.89×
Texas170,1131.06×
Massachusetts148,3444.03×
Florida138,9341.1×
New York103,4230.99×
Pennsylvania76,1061.21×
Georgia53,2520.93×
North Carolina50,9490.91×
Ohio49,5030.86×
Illinois47,9080.77×
New Jersey47,5611×
Virginia45,9581.01×
Michigan40,5180.83×
Tennessee39,2531.05×
Indiana35,2051.03×
Arizona31,6800.83×
Washington31,5400.84×
Kentucky27,2111.16×
Missouri27,0510.9×
South Carolina26,7900.95×
Maryland26,4620.82×
Alabama25,9511×
Colorado23,2100.79×
Connecticut23,1491.24×
Minnesota20,0330.75×
Oklahoma19,9230.96×
Wisconsin19,8030.71×
Louisiana18,8810.78×
Utah15,9630.96×
Oregon14,3800.67×
Kansas13,7390.93×
Nevada13,7160.76×
Mississippi13,6890.89×
Arkansas12,5770.82×
New Hampshire12,4951.7×
Iowa12,4500.81×
West Virginia10,2871.18×
Idaho9,6331.03×
Maine9,0241.35×
Rhode Island7,9151.33×
Nebraska7,5980.81×
New Mexico7,1710.77×
Washington, District of Columbia6,0621.08×
Hawaii5,1980.65×
Montana4,2430.82×
Delaware3,7850.74×
South Dakota3,5660.83×
North Dakota3,5130.92×
Alaska3,2770.82×
Vermont3,0990.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Samuel Adams (beer) audience
BrandAffinityCategory
Vocal harmony7.72×Music & Radio
Goop8.53×Internet & Social Media
Grinch6.29×Movies & TV
Governor of Michigan11.39×Politics & Society
Mathcore10.51×Music & Radio
Historic site5.44×Arts & Culture
Elsword20.13×Games
Keeper (password manager)7.71×Technology & Electronics
Hipster9.56×Politics & Society
Wok6.2×Food & Beverages
Alaska1.51×Travel & Leisure
No Escape (1994 film)9.73×Movies & TV
Fairy godmother6.41×Literature
Unique Gifts2.03×Shopping
Hibachi6.25×Food & Beverages
Who Wants to Be a Millionaire?7.37×Movies & TV
Birthday Gifts2.5×Kids & Family
Google Home5.02×Technology & Electronics
Guitarist (magazine)8.75×Music & Radio
3D printing1.93×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Samuel Adams (beer) audience
TraitClusterScore
IndulgenceJOY1.6
ExtroversionTHRILL1.38
Urban LifestyleOPEN1.2
Sports ActivityPOWER1.15
Convenience OrientationPREMIUM1.14
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Samuel Adams (beer)
CountryShare
United States88.7%
Australia1.6%
Mexico1.5%

See Samuel Adams (beer) audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Samuel Adams (beer) have in United States?

Samuel Adams (beer) has an estimated audience of 1,866,425 people in United States, concentrated in California and Texas.

What is the gender split and age of Samuel Adams (beer) fans?

37.6% of Samuel Adams (beer) fans are female, 62.4% are male, with an average age of 36.5 years.

Which brands do Samuel Adams (beer) fans like most?

Samuel Adams (beer) fans show strongest brand affinity for Vocal harmony (7.72×), Goop (8.53×), and Grinch (6.29×) over the country average.

Where do Samuel Adams (beer) fans live in United States?

Samuel Adams (beer) fans in United States are most concentrated in California (reach 181,743), Texas (reach 170,113), and Massachusetts (reach 148,344). These three regions account for the largest share of the active audience.

What other brands do Samuel Adams (beer) fans also like?

Beyond Samuel Adams (beer) itself, the audience over-indexes on Goop (8.53×), Grinch (6.29×), Governor of Michigan (11.39×), and Mathcore (10.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Samuel Adams (beer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.