Rascasse Audience Intelligence

Samuel Adams (beer) Target Market in United States

Name: Samuel Adams (beer) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Samuel Adams (beer) in United States — modelled from more than twelve digital signal sources. Samuel Adams (beer) has an estimated audience of 1,872,384 people in United States.

#9among Beer in United States #1539among Brand in United States #905in Food & Beverages

The average Samuel Adams (beer) fan in United States is 36.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Massachusetts.

Top brand affinities include Popeyes Louisiana Kitchen, Little Caesars, O'Reilly Auto Parts, with strongest over-indexing on Popeyes Louisiana Kitchen (5.87× the country average).

Demographically, the Samuel Adams (beer) audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Samuel Adams (beer) fan in United States is more male, around 36.5 years old, with strong Social Media Usage tendencies and a notable affinity for Popeyes Louisiana Kitchen.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Samuel Adams (beer) profile in United States.

Audience size

1.9M

in United States

Gender

37.6%♀

62.4% male

Age

36.5

average years

Country rank

#15011

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Samuel Adams (beer)

37.6% are female, 62.4% are male, average age 36.5.

Fig. 02

Gender split

37.6%

Female

62.4%

Male

Demographic split for Samuel Adams (beer) audience in United States
Metric	Value
Female	37.6%
Male	62.4%
Average age	36.5
Estimated audience size	1,872,384

Fig. 03

Age distribution

Age distribution of the Samuel Adams (beer) audience in United States
Age bracket	Share	%
16-19		15%
20-29		30%
30-39		29%
40-49		18%
50+		9%

Fig. 04

Worldwide distribution

88.6%

of the worldwide Samuel Adams (beer) audience comes from United States.

Worldwide audience distribution share by country for Samuel Adams (beer)
Country	Share
United States	88.6%
Australia	1.6%
Mexico	1.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Samuel Adams (beer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Samuel Adams (beer) customers by region in United States
#	Region	Reach	×
01	Massachusetts	~100K	3.45×
02	New Hampshire	~10K	1.65×
03	Texas	~200K	1.26×
04	Maine	~8K	1.24×
05	Rhode Island	~7K	1.23×
06	Pennsylvania	~80K	1.22×
07	Indiana	~40K	1.21×
08	Kentucky	~30K	1.21×
09	Connecticut	~20K	1.18×
10	West Virginia	~10K	1.13×
11	Alabama	~30K	1.11×
12	Oklahoma	~20K	1.11×
13	New Jersey	~50K	1.10×
14	Idaho	~10K	1.05×
15	Utah	~20K	1.04×
16	Nebraska	~10K	1.04×
17	Kansas	~10K	0.98×
18	Missouri	~30K	0.97×
19	South Dakota	~4K	0.97×
20	North Dakota	~4K	0.97×
21	Florida	~100K	0.96×
22	Ohio	~60K	0.96×
23	North Carolina	~50K	0.96×
24	Vermont	~3K	0.96×
25	Virginia	~40K	0.95×
26	Alaska	~4K	0.95×
27	Tennessee	~40K	0.94×
28	California	~200K	0.93×
29	Mississippi	~10K	0.93×
30	Arkansas	~10K	0.93×
31	Washington, District of Columbia	~5K	0.93×
32	Montana	~5K	0.92×
33	South Carolina	~30K	0.91×
34	New Mexico	~8K	0.88×
35	Iowa	~10K	0.87×
36	New York	~90K	0.86×
37	Georgia	~50K	0.85×
38	Arizona	~30K	0.84×
39	Michigan	~40K	0.83×
40	Illinois	~50K	0.81×
41	Delaware	~4K	0.81×
42	Wisconsin	~20K	0.79×
43	Washington	~30K	0.78×
44	Colorado	~20K	0.78×
45	Maryland	~20K	0.77×
46	Louisiana	~20K	0.77×
47	Hawaii	~6K	0.74×
48	Minnesota	~20K	0.73×
49	Nevada	~10K	0.73×
50	Oregon	~10K	0.70×

Affinity by region — Samuel Adams (beer), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Samuel Adams (beer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Samuel Adams (beer) audience
#	Interest	Category	×
01	Chivas Regal	Food & Beverages	19.49×
02	James Marsden	Movies & TV	8.56×
03	Kaley Cuoco	Movies & TV	6.86×
04	Firestone Complete Auto Care	Cars & Mobility	6.67×
05	The Conjuring	Movies & TV	6.59×
06	Canva	Technology & Electronics	6.45×
07	Popeyes Louisiana Kitchen	Food & Beverages	5.87×
08	O'Reilly Auto Parts	Cars & Mobility	5.28×
09	Little Caesars	Food & Beverages	5.09×
10	Western Union	Business & Career	4.99×
11	Advance Auto Parts	Cars & Mobility	4.97×
12	Credit Karma	Business & Career	4.56×
13	Dairy Queen	Food & Beverages	3.61×
14	Papa John's Pizza	Food & Beverages	3.23×
15	Expedia	Travel & Leisure	3.10×
16	Pizza Hut	Food & Beverages	3.06×
17	AutoZone	Cars & Mobility	2.85×
18	Domino's Pizza	Food & Beverages	2.72×
19	Wendy's	Food & Beverages	2.40×
20	Spotify	Internet & Social Media	2.21×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Samuel Adams (beer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Samuel Adams (beer) audience · What stands out
Trait	Cluster	Score
Social Media Usage	JOY	1.39×
Pet Ownership	JOY	1.19×
Convenience Orientation	PREMIUM	1.17×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Samuel Adams (beer) audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.56×
Design Affinity	PREMIUM	0.61×
Individualism	JOY	0.71×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Samuel Adams (beer)'s target market in United States?

Samuel Adams (beer)'s target market in United States covers an estimated 1,872,384 people, concentrated in Texas and California.

What is the gender split and age of Samuel Adams (beer) customers?

37.6% of the Samuel Adams (beer) audience are female, 62.4% are male, with an average age of 36.5 years.

Which brands do Samuel Adams (beer) fans like most?

Samuel Adams (beer) fans show strongest brand affinity for Popeyes Louisiana Kitchen (5.87×), Little Caesars (5.09×), and O'Reilly Auto Parts (5.28×) over the country average.

Where do Samuel Adams (beer) fans live in United States?

Samuel Adams (beer) fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Massachusetts (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Samuel Adams (beer) fans also like?

Beyond Samuel Adams (beer) itself, the audience over-indexes on Little Caesars (5.09×), O'Reilly Auto Parts (5.28×), Advance Auto Parts (4.97×), and Chivas Regal (19.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Samuel Adams (beer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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