Chivas Regal Audience in United States

Chivas Regal logo

Chivas Regal has an estimated audience of 1,506,076 people in United States. 42.4% are female, 57.6% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: The Conjuring, Buffalo Trace Bourbon, Rye whiskey, Single malt whisky, Scotch whisky.

The average Chivas Regal fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Conjuring, Buffalo Trace Bourbon, Rye whiskey, with strongest over-indexing on The Conjuring (37.43× the country average). Demographically, the Chivas Regal audience skews more male with an average age of 37.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Chivas Regal fans

Demographic split for Chivas Regal audience in United States
MetricValue
Female42.4%
Male57.6%
Average age37.6
Estimated audience size1,506,076

Audience persona

The typical Chivas Regal fan in United States is more male, around 37.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Conjuring.

Top regions in United States

Top regions ranked by reach for Chivas Regal in United States
RegionReachAffinity
California204,9511.24×
Texas188,1401.45×
Florida154,4921.52×
New York132,9361.58×
New Jersey64,5541.69×
Illinois56,3191.12×
Pennsylvania52,4571.03×
Georgia47,6151.03×
Virginia44,4051.21×
North Carolina43,7400.97×
Ohio41,6140.9×
Massachusetts39,8501.34×
Arizona39,1591.27×
Michigan37,9450.96×
Washington36,8511.22×
Maryland29,6811.15×
Tennessee27,5480.91×
Indiana24,9230.91×
Colorado23,6331×
Missouri21,7340.9×
Minnesota21,4350.99×
South Carolina19,9320.88×
Alabama19,2580.92×
Louisiana19,2430.99×
Wisconsin18,7970.83×
Nevada18,1241.24×
Connecticut17,9681.19×
Kentucky16,9330.9×
Oklahoma15,9150.95×
Oregon15,5870.9×
Kansas11,8651×
Arkansas10,7440.87×
Mississippi9,9020.8×
Iowa9,6250.78×
Hawaii8,9111.38×
Utah8,5720.64×
New Mexico7,4510.99×
Nebraska7,1610.95×
Idaho5,5000.73×
Washington, District of Columbia5,4671.21×
Rhode Island5,3421.11×
New Hampshire5,1960.88×
West Virginia4,2040.6×
Maine3,9930.74×
Delaware3,7030.89×
Alaska3,2631.01×
Montana2,7430.66×
South Dakota2,2060.63×
North Dakota2,0010.65×
Vermont1,7360.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chivas Regal audience
BrandAffinityCategory
The Conjuring37.43×Movies & TV
Buffalo Trace Bourbon25.03×Food & Beverages
Rye whiskey13.59×Food & Beverages
Single malt whisky8.85×Food & Beverages
Scotch whisky6.32×Food & Beverages
Blended whiskey8.45×Food & Beverages
Irish whiskey7.2×Food & Beverages
Malt whisky9.86×Food & Beverages
Whisky3.84×Food & Beverages
American whiskey8.82×Food & Beverages
Bourbon whiskey4.74×Food & Beverages
Rum5.25×Food & Beverages
Hospitality service5.33×Travel & Leisure
Tennessee whiskey7.1×Food & Beverages
Japanese whisky14.98×Food & Beverages
Alcohol3.07×Food & Beverages
Glenmorangie18.4×Food & Beverages
Alcoholic beverages1.68×Food & Beverages
Distilled beverage2.25×Food & Beverages
Johnnie Walker9.79×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chivas Regal audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.2
Luxury OrientationPREMIUM2.94
IndulgenceJOY2.34
Design AffinityPREMIUM2.06
Quality AwarenessPREMIUM1.92
Family OrientationCONSERVATISM1.73

Worldwide distribution

Worldwide audience distribution share by country for Chivas Regal
CountryShare
United States15.3%
India12.3%
Brazil9.5%

See Chivas Regal audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Chivas Regal have in United States?

Chivas Regal has an estimated audience of 1,506,076 people in United States, concentrated in California and Texas.

What is the gender split and age of Chivas Regal fans?

42.4% of Chivas Regal fans are female, 57.6% are male, with an average age of 37.6 years.

Which brands do Chivas Regal fans like most?

Chivas Regal fans show strongest brand affinity for The Conjuring (37.43×), Buffalo Trace Bourbon (25.03×), and Rye whiskey (13.59×) over the country average.

Where do Chivas Regal fans live in United States?

Chivas Regal fans in United States are most concentrated in California (reach 204,951), Texas (reach 188,140), and Florida (reach 154,492). These three regions account for the largest share of the active audience.

What other brands do Chivas Regal fans also like?

Beyond Chivas Regal itself, the audience over-indexes on Buffalo Trace Bourbon (25.03×), Rye whiskey (13.59×), Single malt whisky (8.85×), and Scotch whisky (6.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chivas Regal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.