Bud Light Audience in United States
Bud Light has an estimated audience of 1,481,473 people in United States. 40.0% are female, 60.0% are male, average age 34.6. Top regions: Texas, California, Florida. Top brand affinities: Comedy movies, Malt, Peacemaker, Narcos, Brewing.
The average Bud Light fan in United States is 34.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Comedy movies, Malt, Peacemaker, with strongest over-indexing on Comedy movies (1.68× the country average). Demographically, the Bud Light audience skews more male with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Bud Light fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 34.6 |
| Estimated audience size | 1,481,473 |
Audience persona
The typical Bud Light fan in United States is more male, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Comedy movies.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 165,118 | 1.3× |
| California | 160,836 | 0.99× |
| Florida | 105,457 | 1.05× |
| New York | 82,295 | 0.99× |
| Illinois | 53,280 | 1.08× |
| Ohio | 51,761 | 1.13× |
| Georgia | 46,978 | 1.03× |
| Pennsylvania | 46,286 | 0.93× |
| North Carolina | 43,707 | 0.98× |
| Michigan | 41,757 | 1.08× |
| Arizona | 36,377 | 1.2× |
| Massachusetts | 34,650 | 1.19× |
| New Jersey | 33,660 | 0.89× |
| Virginia | 32,324 | 0.9× |
| Tennessee | 30,745 | 1.03× |
| Indiana | 28,715 | 1.06× |
| Missouri | 28,307 | 1.19× |
| Alabama | 27,375 | 1.32× |
| Kentucky | 24,603 | 1.32× |
| South Carolina | 23,788 | 1.07× |
| Washington | 22,324 | 0.75× |
| Louisiana | 21,678 | 1.13× |
| Maryland | 21,537 | 0.85× |
| Wisconsin | 20,721 | 0.93× |
| Colorado | 19,671 | 0.84× |
| Minnesota | 17,981 | 0.85× |
| Oklahoma | 17,873 | 1.09× |
| Nevada | 14,371 | 1× |
| Mississippi | 14,140 | 1.16× |
| Connecticut | 14,054 | 0.95× |
| Arkansas | 13,597 | 1.11× |
| Kansas | 12,833 | 1.1× |
| Oregon | 12,566 | 0.74× |
| Iowa | 12,394 | 1.02× |
| Utah | 10,182 | 0.77× |
| West Virginia | 8,177 | 1.19× |
| New Mexico | 7,677 | 1.03× |
| Nebraska | 7,583 | 1.02× |
| Hawaii | 6,202 | 0.97× |
| New Hampshire | 6,021 | 1.03× |
| Idaho | 5,518 | 0.74× |
| Maine | 5,384 | 1.01× |
| Rhode Island | 4,710 | 1× |
| Washington, District of Columbia | 3,874 | 0.87× |
| South Dakota | 3,558 | 1.04× |
| Montana | 3,251 | 0.79× |
| North Dakota | 3,248 | 1.07× |
| Delaware | 2,860 | 0.7× |
| Alaska | 2,806 | 0.89× |
| Vermont | 2,316 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Comedy movies | 1.68× | Movies & TV |
| Malt | 4.57× | Food & Beverages |
| Peacemaker | 1.7× | Movies & TV |
| Narcos | 11.94× | Movies & TV |
| Brewing | 2.35× | Food & Beverages |
| T-Mobile | 1.68× | Technology & Electronics |
| AutoZone | 1.69× | Cars & Mobility |
| Pizza Hut | 1.7× | Food & Beverages |
| Ultimate Fighting Championship | 1.99× | Sports |
| Tecate | 6.97× | Travel & Leisure |
| Brewery | 2.1× | Food & Beverages |
| Los Angeles Kings | 6.01× | Sports |
| Young Sheldon | 2.35× | Movies & TV |
| Mixed martial arts | 1.82× | Sports |
| BP | 2.86× | Cars & Mobility |
| Toronto-Dominion Bank | 2.71× | Business & Career |
| Los Angeles Clippers | 3.25× | Sports |
| Aaron Rodgers | 2.08× | Sports |
| Little Caesars | 1.72× | Food & Beverages |
| GameStop | 1.84× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.6 |
| Convenience Orientation | PREMIUM | 1.55 |
| Family Orientation | CONSERVATISM | 1.16 |
| Social Media Usage | JOY | 1.02 |
| Extroversion | THRILL | 1.02 |
| Indulgence | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.7% |
| Brazil | 3.7% |
| Canada | 3.3% |
See Bud Light audiences in other countries
More Beer audiences in United States
- Budweiser (3,487,859)
- Coors Light (2,677,237)
- Guinness (2,514,089)
- Heineken (2,388,133)
- Miller Lite (2,271,577)
Frequently asked questions
How many fans does Bud Light have in United States?
Bud Light has an estimated audience of 1,481,473 people in United States, concentrated in Texas and California.
What is the gender split and age of Bud Light fans?
40.0% of Bud Light fans are female, 60.0% are male, with an average age of 34.6 years.
Which brands do Bud Light fans like most?
Bud Light fans show strongest brand affinity for Comedy movies (1.68×), Malt (4.57×), and Peacemaker (1.7×) over the country average.
Where do Bud Light fans live in United States?
Bud Light fans in United States are most concentrated in Texas (reach 165,118), California (reach 160,836), and Florida (reach 105,457). These three regions account for the largest share of the active audience.
What other brands do Bud Light fans also like?
Beyond Bud Light itself, the audience over-indexes on Malt (4.57×), Peacemaker (1.7×), Narcos (11.94×), and Brewing (2.35×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bud Light. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.