Rascasse Audience Intelligence

Young Sheldon Audience in United States

A data profile of the people who buy, follow and care about Young Sheldon in United States — modelled from more than twelve digital signal sources. Young Sheldon has an estimated audience of 19,574,803 people in United States.

#19among TV series in United States#25among Movie / TV Show / Series in United States#111in Movies & TV

The average Young Sheldon fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Subway, Pizza Hut, McDonald's, with strongest over-indexing on Subway (3.72× the country average).

Demographically, the Young Sheldon audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Young Sheldon fan in United States is more female, around 34.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Subway.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Young Sheldon profile in United States.

Audience size
19.6M
in United States
Gender
69.9%♀
30.1% male
Age
34.5
average years
Country rank
#1694
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Young Sheldon viewers

69.9% are female, 30.1% are male, average age 34.5.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Young Sheldon audience in United States
MetricValue
Female69.9%
Male30.1%
Average age34.5
Estimated audience size19,574,803
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Young Sheldon audience in United States
Age bracketShare%
16-1927%
20-2926%
30-3920%
40-4917%
50+9%
Fig. 04

Worldwide distribution

38.5%

of the worldwide Young Sheldon audience comes from United States.

Worldwide audience distribution share by country for Young Sheldon
CountryShare
United States38.5%
India9.4%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Young Sheldon audience in United States is strongest.

Fig. 05

Top regions by affinity

Young Sheldon fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~300K1.29×
02Alabama~400K1.28×
03Arizona~500K1.27×
04West Virginia~100K1.22×
05Arkansas~200K1.21×
06Kentucky~300K1.20×
07Indiana~400K1.15×
08Texas~2M1.14×
09Missouri~400K1.14×
10Tennessee~500K1.12×
11Kansas~200K1.09×
12Michigan~600K1.07×
13New Mexico~100K1.07×
14Iowa~200K1.06×
15Idaho~100K1.06×
16Alaska~50K1.06×
17Utah~200K1.04×
18Ohio~700K1.03×
19North Carolina~600K1.03×
20Mississippi~200K1.03×
21California~2.5M1.01×
22Illinois~700K1.01×
23Virginia~500K1.01×
24South Carolina~300K1.01×
25North Dakota~40K1.01×
26Nebraska~100K0.99×
27South Dakota~50K0.99×
28Louisiana~300K0.98×
29Pennsylvania~700K0.97×
30Washington~400K0.96×
31Oregon~200K0.96×
32Nevada~200K0.96×
33Georgia~600K0.95×
34Wisconsin~300K0.95×
35Minnesota~300K0.95×
36New Jersey~500K0.93×
37New Hampshire~80K0.93×
38Maryland~300K0.92×
39Maine~70K0.92×
40Montana~50K0.92×
41Connecticut~200K0.91×
42Colorado~300K0.90×
43Florida~1M0.88×
44Delaware~50K0.88×
45New York~1M0.86×
46Massachusetts~400K0.86×
47Rhode Island~50K0.83×
48Vermont~30K0.80×
49Hawaii~70K0.75×
50Washington, District of Columbia~40K0.61×
Fig. 06

Affinity by region

Affinity by region — Young Sheldon, United States
0.61×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Young Sheldon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Young Sheldon audience
#·InterestCategoryAffinity×
01Anne HathawayMovies & TV5.13×
02Weather forecastingHome & Garden4.90×
03SubwayFood & Beverages3.72×
04Pizza HutFood & Beverages3.45×
05QVCMovies & TV3.31×
06Discount storesShopping3.06×
07FedExBusiness & Career3.04×
08TV game showsMovies & TV3.01×
09Britney SpearsMusic & Radio3.00×
10Apple TVMovies & TV2.90×
11Domino's PizzaFood & Beverages2.82×
12Mortgage loansBusiness & Career2.67×
13McDonald'sFood & Beverages2.62×
14TV talkshowsMovies & TV2.45×
15Shopping mallsShopping2.37×
16TMZInternet & Social Media2.22×
17PinterestInternet & Social Media2.10×
18StarbucksFood & Beverages1.98×
19RedditInternet & Social Media1.86×
20BarbecueFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Young Sheldon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Young Sheldon audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.59×
Price SensitivityPREMIUM2.00×
Career OrientationPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Young Sheldon audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.46×
Risk AppetiteTHRILL0.54×
Design AffinityPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Young Sheldon have in United States?

Young Sheldon has an estimated audience of 19,574,803 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Young Sheldon viewers?

69.9% of Young Sheldon fans are female, 30.1% are male, with an average age of 34.5 years.

03

Which brands do Young Sheldon fans like most?

Young Sheldon fans show strongest brand affinity for Subway (3.72×), Pizza Hut (3.45×), and McDonald's (2.62×) over the country average.

04

Where do Young Sheldon fans live in United States?

Young Sheldon fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Young Sheldon fans also like?

Beyond Young Sheldon itself, the audience over-indexes on Pizza Hut (3.45×), McDonald's (2.62×), Weather forecasting (4.9×), and Anne Hathaway (5.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Young Sheldon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Young Sheldon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →