Young Sheldon Audience in United States

Young Sheldon logo

Young Sheldon has an estimated audience of 4,090,715 people in United States. 69.9% are female, 30.1% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Litter box, Nebraska, Saving, Sinaloa.

The average Young Sheldon fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Litter box, Nebraska, with strongest over-indexing on Whataburger (1.65× the country average). Demographically, the Young Sheldon audience skews more female with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Young Sheldon fans

Demographic split for Young Sheldon audience in United States
MetricValue
Female69.9%
Male30.1%
Average age34.5
Estimated audience size4,090,715

Audience persona

The typical Young Sheldon fan in United States is more female, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Young Sheldon in United States
RegionReachAffinity
California449,6691×
Texas407,2631.16×
Florida252,1270.91×
New York204,3350.89×
Illinois141,8181.04×
Pennsylvania136,9550.99×
Ohio131,7171.05×
North Carolina130,7161.06×
Georgia122,0580.97×
Michigan117,9271.1×
Arizona113,7971.36×
Virginia100,4431.01×
New Jersey96,4440.93×
Tennessee95,1711.16×
Indiana88,4181.18×
Washington81,4260.99×
Alabama77,1861.35×
Missouri76,1161.15×
Massachusetts71,8340.89×
Maryland63,8650.91×
South Carolina63,8251.04×
Kentucky61,8781.21×
Oklahoma59,1831.3×
Wisconsin58,3860.95×
Colorado57,8010.9×
Minnesota56,6740.97×
Louisiana50,9250.97×
Oregon44,5030.95×
Arkansas40,4231.2×
Utah38,4131.05×
Connecticut36,6500.89×
Nevada36,3960.92×
Iowa35,8551.06×
Kansas35,7091.11×
Mississippi34,2151.02×
West Virginia22,3631.17×
Idaho21,5621.05×
New Mexico21,3801.04×
Nebraska19,7830.96×
New Hampshire14,3010.89×
Maine12,9880.89×
Hawaii12,7970.73×
Rhode Island10,5240.81×
Montana10,1080.89×
Delaware9,4510.84×
Alaska9,0071.03×
South Dakota8,8790.94×
North Dakota7,8510.93×
Washington, District of Columbia7,1810.58×
Vermont5,3190.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Young Sheldon audience
BrandAffinityCategory
Whataburger1.65×Food & Beverages
Litter box1.69×Pets & Animals
Nebraska1.77×Travel & Leisure
Saving1.59×Business & Career
Sinaloa1.82×Travel & Leisure
IS (Infinite Stratos)1.7×Literature
Mortgage insurance1.7×Business & Career
Fox & Friends1.64×Movies & TV
Temple Grandin2.42×Literature
Mike Conley, Jr.2.73×Sports
Jabberwocky (band)2.68×Music & Radio
WFTS-TV1.58×Movies & TV
Ironmongery2.65×Home & Garden
Tuscany1.72×Travel & Leisure
REO Speedwagon1.8×Music & Radio
Temple Grandin1.77×Literature
Gaelic football1.58×Sports
English literature1.56×Literature
Picnic1.55×Kids & Family
Gary Clark, Jr.2.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Young Sheldon audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.36
ExtroversionTHRILL1.28
Early Adopter MentalityPOWER1.23
Convenience OrientationPREMIUM1.23
Community OrientationOPEN1.21
Career OrientationPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Young Sheldon
CountryShare
United States27.9%
Italy6.5%
India6.0%

See Young Sheldon audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Young Sheldon have in United States?

Young Sheldon has an estimated audience of 4,090,715 people in United States, concentrated in California and Texas.

What is the gender split and age of Young Sheldon fans?

69.9% of Young Sheldon fans are female, 30.1% are male, with an average age of 34.5 years.

Which brands do Young Sheldon fans like most?

Young Sheldon fans show strongest brand affinity for Whataburger (1.65×), Litter box (1.69×), and Nebraska (1.77×) over the country average.

Where do Young Sheldon fans live in United States?

Young Sheldon fans in United States are most concentrated in California (reach 449,669), Texas (reach 407,263), and Florida (reach 252,127). These three regions account for the largest share of the active audience.

What other brands do Young Sheldon fans also like?

Beyond Young Sheldon itself, the audience over-indexes on Litter box (1.69×), Nebraska (1.77×), Saving (1.59×), and Sinaloa (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Young Sheldon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.