A data profile of the people who buy, follow and care about Young Sheldon in Germany — modelled from more than twelve digital signal sources. Young Sheldon has an estimated audience of 3,666,163 people in Germany.
The average Young Sheldon fan in Germany is 29.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Dua Lipa, Chris Pratt, Harry Potter, with strongest over-indexing on Dua Lipa (20.92× the country average).
Demographically, the Young Sheldon audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Young Sheldon fan in Germany is more female, around 29.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dua Lipa.
The key figures that characterise the Young Sheldon profile in Germany.
59.6% are female, 40.4% are male, average age 29.4.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 29.4 |
| Estimated audience size | 3,666,163 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 48% | |
| 30-39 | 28% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Young Sheldon audience comes from Germany.
| Country | Share |
|---|---|
| United States | 38.5% |
| India | 9.4% |
| Italy | 7.7% |
Where the Young Sheldon audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~200K | 1.13× | |
| 02 | Nordrhein-Westfalen | ~900K | 1.09× | |
| 03 | Niedersachsen | ~400K | 1.08× | |
| 04 | Schleswig-Holstein | ~100K | 1.05× | |
| 05 | Saarland | ~50K | 1.04× | |
| 06 | Hessen | ~300K | 1.03× | |
| 07 | Sachsen-Anhalt | ~100K | 1.03× | |
| 08 | Baden-Württemberg | ~500K | 1.00× | |
| 09 | Thüringen | ~100K | 1.00× | |
| 10 | Bayern | ~600K | 0.99× | |
| 11 | Sachsen | ~200K | 0.97× | |
| 12 | Brandenburg | ~100K | 0.97× | |
| 13 | Bremen | ~30K | 0.97× | |
| 14 | Mecklenburg-Vorpommern | ~70K | 0.92× | |
| 15 | Berlin | ~200K | 0.91× | |
| 16 | Hamburg | ~70K | 0.84× |
The strongest cross-interests of the Young Sheldon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dua Lipa | Music & Radio | 20.92× | ||
| 02 | Chris Pratt | Movies & TV | 9.08× | ||
| 03 | Ryan Reynolds | Movies & TV | 6.49× | ||
| 04 | Chris Hemsworth | Movies & TV | 6.29× | ||
| 05 | Jennifer Lawrence | Movies & TV | 4.26× | ||
| 06 | Mark Forster | Music & Radio | 4.24× | ||
| 07 | FC St. Pauli | Sports | 3.09× | ||
| 08 | TV comedies | Movies & TV | 2.85× | ||
| 09 | Apple TV | Movies & TV | 2.82× | ||
| 10 | TV talkshows | Movies & TV | 2.73× | ||
| 11 | Tour de France | Sports | 2.57× | ||
| 12 | Fressnapf | Shopping | 2.28× | ||
| 13 | Online newspaper | News | 2.22× | ||
| 14 | Lego | Kids & Family | 2.16× | ||
| 15 | FlixBus | Cars & Mobility | 1.99× | ||
| 16 | Harry Potter | Movies & TV | 1.95× | ||
| 17 | Batman | Movies & TV | 1.93× | ||
| 18 | Superman | Movies & TV | 1.82× | ||
| 19 | Ryanair | Travel & Leisure | 1.73× | ||
| 20 | Deutsche Bahn | Cars & Mobility | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.21× | |
| Urban Lifestyle | OPEN | 1.47× | |
| Community Orientation | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.53× | |
| Price Sensitivity | PREMIUM | 0.56× | |
| Luxury Orientation | PREMIUM | 0.65× |
Young Sheldon has an estimated audience of 3,666,163 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
59.6% of Young Sheldon fans are female, 40.4% are male, with an average age of 29.4 years.
Young Sheldon fans show strongest brand affinity for Dua Lipa (20.92×), Chris Pratt (9.08×), and Harry Potter (1.95×) over the country average.
Young Sheldon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Young Sheldon itself, the audience over-indexes on Chris Pratt (9.08×), Harry Potter (1.95×), Ryan Reynolds (6.49×), and Chris Hemsworth (6.29×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Young Sheldon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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