Young Sheldon Audience in Germany
Young Sheldon has an estimated audience of 749,820 people in Germany. 59.6% are female, 40.4% are male, average age 29.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Dua Lipa, Ryanair, Chris Pratt, Tour de France.
The average Young Sheldon fan in Germany is 29.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Dua Lipa, Ryanair, with strongest over-indexing on Harry Potter (2.56× the country average). Demographically, the Young Sheldon audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Young Sheldon fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 29.4 |
| Estimated audience size | 749,820 |
Audience persona
The typical Young Sheldon fan in Germany is more female, around 29.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,744 | 1.13× |
| Bayern | 123,535 | 1.02× |
| Baden-Württemberg | 104,336 | 1.02× |
| Niedersachsen | 79,730 | 1.09× |
| Hessen | 60,916 | 1.07× |
| Rheinland-Pfalz | 43,335 | 1.15× |
| Sachsen | 35,501 | 0.97× |
| Berlin | 32,066 | 0.96× |
| Schleswig-Holstein | 28,481 | 1.06× |
| Brandenburg | 22,173 | 0.95× |
| Sachsen-Anhalt | 19,019 | 0.98× |
| Thüringen | 18,355 | 0.96× |
| Hamburg | 14,239 | 0.84× |
| Mecklenburg-Vorpommern | 12,648 | 0.88× |
| Saarland | 9,010 | 0.98× |
| Bremen | 5,987 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.56× | Movies & TV |
| Dua Lipa | 8.59× | Music & Radio |
| Ryanair | 2.24× | Travel & Leisure |
| Chris Pratt | 7.47× | Movies & TV |
| Tour de France | 4.79× | Sports |
| Ariana Grande | 4.22× | Music & Radio |
| Let's Dance (German TV series) | 2.6× | Movies & TV |
| Batman | 2× | Movies & TV |
| Meghan Markle | 4.91× | Fashion & Accessoires |
| 1.63× | Internet & Social Media | |
| FIS Alpine Ski World Cup | 5.21× | Sports |
| Jennifer Lawrence | 4.41× | Movies & TV |
| Superman | 2.08× | Movies & TV |
| Chris Hemsworth | 5.49× | Movies & TV |
| Ryan Reynolds | 5.16× | Movies & TV |
| Fressnapf | 2.38× | Shopping |
| Sportschau | 1.7× | Sports |
| Deichmann | 1.65× | Shopping |
| Lego | 2.14× | Kids & Family |
| Alpine skiing | 2.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.95 |
| Urban Lifestyle | OPEN | 1.88 |
| Pet Ownership | JOY | 1.77 |
| Sustainability | BALANCE | 1.52 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Community Orientation | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| Italy | 6.5% |
| India | 6.0% |
See Young Sheldon audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does Young Sheldon have in Germany?
Young Sheldon has an estimated audience of 749,820 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Young Sheldon fans?
59.6% of Young Sheldon fans are female, 40.4% are male, with an average age of 29.4 years.
Which brands do Young Sheldon fans like most?
Young Sheldon fans show strongest brand affinity for Harry Potter (2.56×), Dua Lipa (8.59×), and Ryanair (2.24×) over the country average.
Where do Young Sheldon fans live in Germany?
Young Sheldon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,744), Bayern (reach 123,535), and Baden-Württemberg (reach 104,336). These three regions account for the largest share of the active audience.
What other brands do Young Sheldon fans also like?
Beyond Young Sheldon itself, the audience over-indexes on Dua Lipa (8.59×), Ryanair (2.24×), Chris Pratt (7.47×), and Tour de France (4.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Young Sheldon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.