Rascasse Audience Intelligence

AT&T Target Market in United States

A data profile of the people who buy, follow and care about AT&T in United States — modelled from more than twelve digital signal sources. AT&T has an estimated audience of 41,924,952 people in United States.

#2among Mobile phone operator in United States#56among Brand in United States#29in Technology & Electronics

The average AT&T fan in United States is 41.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Superman, HBO, Cable television, with strongest over-indexing on Superman (1.72× the country average).

Demographically, the AT&T audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AT&T fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AT&T profile in United States.

Audience size
41.9M
in United States
Gender
45.1%♀
54.9% male
Age
41.1
average years
Country rank
#534
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AT&T

45.1% are female, 54.9% are male, average age 41.1.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for AT&T audience in United States
MetricValue
Female45.1%
Male54.9%
Average age41.1
Estimated audience size41,924,952
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the AT&T audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3921%
40-4921%
50+24%
Fig. 04

Worldwide distribution

70.6%

of the worldwide AT&T audience comes from United States.

Worldwide audience distribution share by country for AT&T
CountryShare
United States70.6%
Mexico9.2%
Brazil2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AT&T audience in United States is strongest.

Fig. 05

Top regions by affinity

AT&T customers by region in United States
#RegionReachAffinity×
01Louisiana~1.5M2.53×
02Mississippi~800K2.47×
03Arkansas~600K1.86×
04Oklahoma~800K1.82×
05Alaska~100K1.69×
06Alabama~1M1.65×
07Texas~5.5M1.53×
08Georgia~2M1.51×
09Kentucky~700K1.44×
10Tennessee~1M1.43×
11Missouri~1M1.43×
12West Virginia~300K1.42×
13South Carolina~800K1.30×
14Indiana~900K1.24×
15Florida~3.5M1.23×
16Kansas~400K1.11×
17North Carolina~1.5M1.06×
18Illinois~1.5M1.02×
19Ohio~1.5M1.02×
20Michigan~1M1.02×
21California~4.5M0.99×
22Nevada~400K0.95×
23Wisconsin~600K0.94×
24Connecticut~300K0.79×
25Vermont~60K0.79×
26Pennsylvania~1M0.78×
27South Dakota~70K0.76×
28New Mexico~200K0.74×
29Hawaii~100K0.74×
30Washington, District of Columbia~90K0.74×
31Delaware~80K0.74×
32Arizona~600K0.73×
33Maryland~500K0.72×
34Oregon~300K0.69×
35North Dakota~60K0.68×
36Virginia~700K0.67×
37Colorado~400K0.66×
38Washington~500K0.64×
39Utah~200K0.63×
40New Jersey~600K0.62×
41Massachusetts~500K0.62×
42Idaho~100K0.61×
43New York~1.5M0.60×
44Maine~90K0.59×
45Rhode Island~80K0.59×
46Minnesota~300K0.58×
47Montana~70K0.57×
48New Hampshire~80K0.51×
49Iowa~100K0.42×
50Nebraska~90K0.42×
Fig. 06

Affinity by region

Affinity by region — AT&T, United States
0.42×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AT&T audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AT&T audience
#·InterestCategoryAffinity×
01CinemaxMovies & TV3.00×
02Bleacher ReportSports2.05×
03Sirius XM RadioMusic & Radio1.99×
04SupergirlMovies & TV1.98×
05Verizon WirelessTechnology & Electronics1.78×
06SupermanMovies & TV1.72×
07Pamela AndersonMovies & TV1.70×
08Apple TVMovies & TV1.67×
09TurboTaxBusiness & Career1.65×
10Final DestinationMovies & TV1.65×
11Comcast CableTechnology & Electronics1.62×
12HBOMovies & TV1.59×
13Dylan O'BrienMovies & TV1.59×
14GodzillaMovies & TV1.57×
15Spider-ManMovies & TV1.57×
16Internet televisionTechnology & Electronics1.56×
17Cable televisionTechnology & Electronics1.55×
18Progressive CorporationBusiness & Career1.51×
19Superhero filmMovies & TV1.51×
20Internet Movie DatabaseMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AT&T audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AT&T audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
Need for SecurityCONSERVATISM1.13×
Social Media UsageJOY1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AT&T audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Quality AwarenessPREMIUM0.87×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AT&T's target market in United States?

AT&T's target market in United States covers an estimated 41,924,952 people, concentrated in Texas and California.

02

What is the gender split and age of AT&T customers?

45.1% of the AT&T audience are female, 54.9% are male, with an average age of 41.1 years.

03

Which brands do AT&T fans like most?

AT&T fans show strongest brand affinity for Superman (1.72×), HBO (1.59×), and Cable television (1.55×) over the country average.

04

Where do AT&T fans live in United States?

AT&T fans in United States are most concentrated in Texas (reach ~5.5M), California (reach ~4.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do AT&T fans also like?

Beyond AT&T itself, the audience over-indexes on HBO (1.59×), Cable television (1.55×), Godzilla (1.57×), and Cinemax (3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in United States

See AT&T audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AT&T. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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