AT&T Audience in United States

AT&T logo

AT&T has an estimated audience of 41,299,611 people in United States. 45.1% are female, 54.9% are male, average age 41.1. Top regions: Texas, California, Florida. Top brand affinities: Superman, HBO, Final Destination, Cable television, Godzilla.

The average AT&T fan in United States is 41.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Superman, HBO, Final Destination, with strongest over-indexing on Superman (1.72× the country average). Demographically, the AT&T audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of AT&T fans

Demographic split for AT&T audience in United States
MetricValue
Female45.1%
Male54.9%
Average age41.1
Estimated audience size41,299,611

Audience persona

The typical AT&T fan in United States is balanced, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for AT&T in United States
RegionReachAffinity
Texas5,848,1011.65×
California4,717,2081.04×
Florida3,432,1661.23×
Georgia2,025,3441.59×
Illinois1,480,6191.08×
New York1,416,1530.61×
North Carolina1,394,4021.12×
Ohio1,363,6461.07×
Louisiana1,311,9562.46×
Tennessee1,225,6911.48×
Michigan1,172,8881.09×
Pennsylvania1,131,8180.81×
Missouri998,8331.5×
Indiana964,3541.28×
Alabama955,3331.66×
Oklahoma832,2081.81×
South Carolina830,9821.34×
Mississippi809,8302.38×
Kentucky751,9291.45×
Virginia694,0460.69×
New Jersey655,7710.62×
Arizona634,2180.75×
Arkansas629,1271.85×
Wisconsin605,7570.97×
Washington550,6110.66×
Maryland501,7940.71×
Massachusetts500,8710.62×
Colorado447,4600.69×
Nevada382,6490.96×
Kansas354,6301.09×
Minnesota338,6090.57×
Oregon335,9330.71×
Connecticut321,1210.78×
West Virginia257,8881.34×
Utah231,9580.63×
New Mexico150,0900.72×
Alaska138,3111.57×
Iowa136,3240.4×
Hawaii130,0280.73×
Idaho117,3800.57×
Washington, District of Columbia95,1550.77×
Maine86,1060.58×
Nebraska82,7030.4×
New Hampshire80,0280.49×
Delaware79,4790.7×
Rhode Island71,4410.54×
South Dakota63,8070.67×
Montana62,7310.55×
Vermont53,3700.74×
North Dakota51,7040.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AT&T audience
BrandAffinityCategory
Superman1.72×Movies & TV
HBO1.59×Movies & TV
Final Destination1.65×Movies & TV
Cable television1.55×Technology & Electronics
Godzilla1.57×Movies & TV
Cinemax3×Movies & TV
Apple TV1.67×Movies & TV
TurboTax1.65×Business & Career
Verizon Wireless1.78×Technology & Electronics
Supergirl1.98×Movies & TV
Progressive Corporation1.51×Business & Career
Bleacher Report2.05×Sports
Sirius XM Radio1.99×Music & Radio
Pamela Anderson1.7×Movies & TV
Superhero film1.51×Movies & TV
Spider-Man1.57×Movies & TV
Internet television1.56×Technology & Electronics
Sling TV1.59×Technology & Electronics
Internet Movie Database1.5×Movies & TV
Shōnen manga1.73×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AT&T audience
TraitClusterScore
ExtroversionTHRILL1.19
Family OrientationCONSERVATISM1.05
Convenience OrientationPREMIUM1.05
Need for SecurityCONSERVATISM1.04
Price SensitivityPREMIUM1.02
Social Media UsageJOY1

Worldwide distribution

Worldwide audience distribution share by country for AT&T
CountryShare
United States70.6%
Mexico8.9%
Brazil2.6%

See AT&T audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does AT&T have in United States?

AT&T has an estimated audience of 41,299,611 people in United States, concentrated in Texas and California.

What is the gender split and age of AT&T fans?

45.1% of AT&T fans are female, 54.9% are male, with an average age of 41.1 years.

Which brands do AT&T fans like most?

AT&T fans show strongest brand affinity for Superman (1.72×), HBO (1.59×), and Final Destination (1.65×) over the country average.

Where do AT&T fans live in United States?

AT&T fans in United States are most concentrated in Texas (reach 5,848,101), California (reach 4,717,208), and Florida (reach 3,432,166). These three regions account for the largest share of the active audience.

What other brands do AT&T fans also like?

Beyond AT&T itself, the audience over-indexes on HBO (1.59×), Final Destination (1.65×), Cable television (1.55×), and Godzilla (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AT&T. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.