Rascasse Audience Intelligence

Cinemax Audience in United States

A data profile of the people who buy, follow and care about Cinemax in United States — modelled from more than twelve digital signal sources. Cinemax has an estimated audience of 8,764,501 people in United States.

#44among TV Channel in United States#314in Movies & TV

The average Cinemax fan in United States is 39.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include AT&T, HBO, Josh Gad, with strongest over-indexing on AT&T (3× the country average).

Demographically, the Cinemax audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cinemax fan in United States is balanced, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for AT&T.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cinemax profile in United States.

Audience size
8.8M
in United States
Gender
47.5%♀
52.5% male
Age
39.4
average years
Country rank
#4063
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Cinemax

47.5% are female, 52.5% are male, average age 39.4.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Cinemax audience in United States
MetricValue
Female47.5%
Male52.5%
Average age39.4
Estimated audience size8,764,501
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Cinemax audience in United States
Age bracketShare%
16-1914%
20-2923%
30-3924%
40-4920%
50+18%
Fig. 04

Worldwide distribution

43.1%

of the worldwide Cinemax audience comes from United States.

Worldwide audience distribution share by country for Cinemax
CountryShare
United States43.1%
Brazil10.4%
Mexico6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cinemax audience in United States is strongest.

Fig. 05

Top regions by affinity

Cinemax fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.62×
02Kentucky~200K1.53×
03Connecticut~100K1.46×
04Florida~800K1.38×
05Arkansas~100K1.34×
06Ohio~400K1.31×
07Oklahoma~100K1.29×
08Utah~100K1.29×
09Mississippi~80K1.15×
10Delaware~30K1.15×
11New Jersey~300K1.13×
12California~1M1.11×
13Louisiana~100K1.11×
14New Mexico~50K1.11×
15Iowa~80K1.10×
16Rhode Island~30K1.10×
17Alabama~100K1.09×
18Virginia~200K1.08×
19New Hampshire~40K1.07×
20Nevada~90K1.05×
21West Virginia~40K1.05×
22Wyoming~10K1.01×
23South Carolina~100K1.00×
24Colorado~100K0.99×
25Kansas~70K0.98×
26Illinois~300K0.97×
27Maryland~100K0.97×
28Arizona~200K0.96×
29South Dakota~20K0.96×
30Massachusetts~200K0.94×
31Oregon~90K0.94×
32Pennsylvania~300K0.93×
33Tennessee~200K0.93×
34Alaska~20K0.93×
35North Carolina~200K0.92×
36Michigan~200K0.90×
37Indiana~100K0.90×
38Georgia~200K0.86×
39Washington~200K0.86×
40New York~400K0.84×
41Missouri~100K0.83×
42Montana~20K0.83×
43Idaho~40K0.81×
44Maine~30K0.81×
45Wisconsin~100K0.79×
46Nebraska~30K0.79×
47Washington, District of Columbia~20K0.77×
48North Dakota~10K0.76×
49Minnesota~90K0.70×
50Hawaii~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Cinemax, United States
0.66×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cinemax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cinemax audience
#·InterestCategoryAffinity×
01Josh GadMovies & TV11.29×
02Evan Rachel WoodMovies & TV10.59×
03MiniseriesMovies & TV8.00×
04BoJack HorsemanMovies & TV6.70×
05Julia Louis-DreyfusMovies & TV5.44×
06Late-night talk showMovies & TV3.88×
07Anya Taylor-JoyMovies & TV3.79×
08True DetectiveMovies & TV3.56×
09AT&TTechnology & Electronics3.00×
10The SopranosMovies & TV2.97×
11Game of ThronesMovies & TV2.61×
12HBOMovies & TV2.55×
13Movie theaterMovies & TV2.33×
14True crimeMovies & TV2.28×
15TwitchGames2.21×
16FandomLiterature2.05×
17Mixed martial artsSports1.85×
18RedditInternet & Social Media1.68×
19TMZInternet & Social Media1.54×
20RadioTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cinemax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cinemax audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Early Adopter MentalityPOWER1.28×
Social Media UsageJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cinemax audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cinemax have in United States?

Cinemax has an estimated audience of 8,764,501 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Cinemax fans?

47.5% of Cinemax fans are female, 52.5% are male, with an average age of 39.4 years.

03

Which brands do Cinemax fans like most?

Cinemax fans show strongest brand affinity for AT&T (3×), HBO (2.55×), and Josh Gad (11.29×) over the country average.

04

Where do Cinemax fans live in United States?

Cinemax fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Cinemax fans also like?

Beyond Cinemax itself, the audience over-indexes on HBO (2.55×), Josh Gad (11.29×), True Detective (3.56×), and Evan Rachel Wood (10.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Cinemax audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cinemax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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