Cinemax Audience in United States

Cinemax has an estimated audience of 8,771,031 people in United States. 47.5% are female, 52.5% are male, average age 39.4. Top regions: Texas, California, Florida. Top brand affinities: Kia Sportage, Josh Gad, Evan Rachel Wood, HBO, MSN.

The average Cinemax fan in United States is 39.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kia Sportage, Josh Gad, Evan Rachel Wood, with strongest over-indexing on Kia Sportage (17.65× the country average). Demographically, the Cinemax audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: Movie theater

Demographics of Cinemax fans

Demographic split for Cinemax audience in United States
MetricValue
Female47.5%
Male52.5%
Average age39.4
Estimated audience size8,771,031

Audience persona

The typical Cinemax fan in United States is balanced, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Cinemax in United States
RegionReachAffinity
Texas1,232,4591.63×
California1,037,5141.08×
Florida823,4201.39×
New York426,1240.87×
Ohio356,7761.32×
Illinois289,7430.99×
Pennsylvania283,1710.96×
North Carolina262,2240.99×
Virginia253,7011.19×
Georgia247,3060.92×
New Jersey236,3211.06×
Michigan217,3620.95×
Tennessee169,6570.96×
Arizona169,0190.94×
Kentucky167,9141.53×
Massachusetts161,9480.94×
Maryland148,3490.98×
Indiana145,4730.91×
Washington144,1830.82×
Colorado135,5090.98×
South Carolina133,4891.01×
Alabama131,4321.07×
Louisiana130,5981.15×
Oklahoma124,2781.28×
Connecticut119,4561.36×
Missouri117,7530.83×
Wisconsin113,1900.86×
Arkansas106,9761.48×
Utah95,4621.22×
Oregon92,6110.92×
Minnesota88,7570.71×
Nevada86,2021.02×
Mississippi84,0491.16×
Iowa80,1491.11×
Kansas67,1710.97×
New Mexico49,9351.14×
West Virginia40,6981×
New Hampshire37,6561.09×
Nebraska32,9710.75×
Idaho31,8830.72×
Rhode Island29,8591.07×
Delaware26,7401.11×
Maine23,4750.75×
Washington, District of Columbia19,0490.72×
South Dakota18,6180.92×
Hawaii18,5390.49×
Montana17,5570.72×
Alaska15,3130.82×
Wyoming14,3021.1×
North Dakota9,2030.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cinemax audience
BrandAffinityCategory
Kia Sportage17.65×Cars & Mobility
Josh Gad17.38×Movies & TV
Evan Rachel Wood16.67×Movies & TV
HBO2.56×Movies & TV
MSN2.22×News
Honda HR-V12.35×Cars & Mobility
AT&T2.22×Technology & Electronics
Scooby-Doo2.41×Movies & TV
Jon Favreau9.73×Movies & TV
Movie theater2.73×Movies & TV
Taco Bell1.8×Food & Beverages
Twitch2.32×Games
Jon Bernthal4.49×Movies & TV
Staples (Canada)2.09×Business & Career
Dentistry2.17×Business & Career
Back to the Future5.64×Movies & TV
Game of Thrones2.21×Movies & TV
True Detective2.73×Movies & TV
Best Buy1.54×Shopping
Science fiction movies1.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cinemax audience
TraitClusterScore
ExtroversionTHRILL1.33
Social Media UsageJOY1.27
Early Adopter MentalityPOWER1.16
IndulgenceJOY1.06
Need for SecurityCONSERVATISM1.06
Urban LifestyleOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Cinemax
CountryShare
United States41.7%
Brazil10.1%
Mexico6.5%

See Cinemax audiences in other countries

More Movie theater audiences in United States

Frequently asked questions

How many fans does Cinemax have in United States?

Cinemax has an estimated audience of 8,771,031 people in United States, concentrated in Texas and California.

What is the gender split and age of Cinemax fans?

47.5% of Cinemax fans are female, 52.5% are male, with an average age of 39.4 years.

Which brands do Cinemax fans like most?

Cinemax fans show strongest brand affinity for Kia Sportage (17.65×), Josh Gad (17.38×), and Evan Rachel Wood (16.67×) over the country average.

Where do Cinemax fans live in United States?

Cinemax fans in United States are most concentrated in Texas (reach 1,232,459), California (reach 1,037,514), and Florida (reach 823,420). These three regions account for the largest share of the active audience.

What other brands do Cinemax fans also like?

Beyond Cinemax itself, the audience over-indexes on Josh Gad (17.38×), Evan Rachel Wood (16.67×), HBO (2.56×), and MSN (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cinemax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.