Rascasse Audience Intelligence

True crime Audience in United States

A data profile of the people who buy, follow and care about True crime in United States — modelled from more than twelve digital signal sources. True crime has an estimated audience of 19,356,745 people in United States.

#20among Movie genre in United States#1175among Topic in United States#113in Movies & TV

The average True crime fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Crime Junkie, My Favorite Murder, CounterClock, with strongest over-indexing on Crime Junkie (7.73× the country average).

Demographically, the True crime audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical True crime fan in United States is more female, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Crime Junkie.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the True crime profile in United States.

Audience size
19.4M
in United States
Gender
65.0%♀
35.0% male
Age
42.1
average years
Country rank
#1710
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of True crime fans

65.0% are female, 35.0% are male, average age 42.1.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for True crime audience in United States
MetricValue
Female65.0%
Male35.0%
Average age42.1
Estimated audience size19,356,745
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the True crime audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

54.5%

of the worldwide True crime audience comes from United States.

Worldwide audience distribution share by country for True crime
CountryShare
United States54.5%
United Kingdom8.8%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the True crime audience in United States is strongest.

Fig. 05

Top regions by affinity

True crime fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M1.45×
02Vermont~40K1.26×
03Mississippi~200K1.22×
04Alabama~300K1.17×
05Kentucky~300K1.16×
06West Virginia~100K1.15×
07Arkansas~200K1.14×
08Alaska~50K1.14×
09Kansas~200K1.10×
10Missouri~300K1.09×
11Oklahoma~200K1.08×
12Louisiana~300K1.07×
13Oregon~200K1.06×
14Utah~200K1.06×
15Idaho~100K1.06×
16Arizona~400K1.04×
17Montana~60K1.04×
18Indiana~400K1.01×
19Iowa~200K1.01×
20Maine~70K1.01×
21Ohio~600K1.00×
22Georgia~600K0.99×
23Tennessee~400K0.99×
24Colorado~300K0.99×
25Wisconsin~300K0.99×
26New Mexico~100K0.99×
27South Carolina~300K0.98×
28North Carolina~600K0.97×
29New Hampshire~70K0.97×
30Massachusetts~400K0.96×
31North Dakota~40K0.96×
32Texas~1.5M0.95×
33Michigan~500K0.95×
34Minnesota~300K0.95×
35Nebraska~90K0.95×
36Rhode Island~60K0.95×
37Washington~400K0.94×
38Delaware~50K0.94×
39Pennsylvania~600K0.93×
40Illinois~600K0.92×
41Connecticut~200K0.92×
42Virginia~400K0.91×
43South Dakota~40K0.91×
44Maryland~300K0.90×
45Nevada~200K0.90×
46California~2M0.87×
47Washington, District of Columbia~50K0.87×
48Florida~1M0.80×
49New Jersey~400K0.79×
50Hawaii~70K0.79×
Fig. 06

Affinity by region

Affinity by region — True crime, United States
0.79×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the True crime audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for True crime audience
#·InterestCategoryAffinity×
01Crime JunkieMusic & Radio7.73×
02My Favorite MurderMusic & Radio7.73×
03CounterClockMusic & Radio7.73×
04Rotten MangoMusic & Radio7.73×
0520/20 (U.S. TV series)Movies & TV7.32×
06Crime fictionLiterature4.43×
07Video on demandMovies & TV1.73×
08ParentKids & Family1.69×
09PodcastMusic & Radio1.68×
10Hobby LobbyHome & Garden1.68×
11Dollar GeneralShopping1.60×
12NBCMovies & TV1.59×
13PeacemakerMovies & TV1.58×
14Kohl'sShopping1.57×
15WomanKids & Family1.56×
16AnimalPets & Animals1.55×
17HumourLiterature1.53×
18News broadcastingBusiness & Career1.53×
19Popular cultureArts & Culture1.51×
20InfantKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the True crime audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by True crime audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.52×
Community OrientationOPEN1.30×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by True crime audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Quality AwarenessPREMIUM0.80×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does True crime have in United States?

True crime has an estimated audience of 19,356,745 people in United States, concentrated in California and Texas.

02

What is the gender split and age of True crime fans?

65.0% of True crime fans are female, 35.0% are male, with an average age of 42.1 years.

03

Which brands do True crime fans like most?

True crime fans show strongest brand affinity for Crime Junkie (7.73×), My Favorite Murder (7.73×), and CounterClock (7.73×) over the country average.

04

Where do True crime fans live in United States?

True crime fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do True crime fans also like?

Beyond True crime itself, the audience over-indexes on My Favorite Murder (7.73×), CounterClock (7.73×), Crime fiction (4.43×), and Woman (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See True crime audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for True crime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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