True crime Audience in United States

True crime logo

True crime has an estimated audience of 19,356,745 people in United States. 65.0% are female, 35.0% are male, average age 42.1. Top regions: California, Texas, New York. Top brand affinities: Fox News Channel, Crime fiction, Friends, Woman, NBC.

The average True crime fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fox News Channel, Crime fiction, Friends, with strongest over-indexing on Fox News Channel (1.68× the country average). Demographically, the True crime audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of True crime fans

Demographic split for True crime audience in United States
MetricValue
Female65.0%
Male35.0%
Average age42.1
Estimated audience size19,356,745

Audience persona

The typical True crime fan in United States is more female, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for True crime in United States
RegionReachAffinity
California1,988,2360.93×
Texas1,667,2331×
New York1,454,8241.34×
Florida1,110,8640.85×
Ohio634,9491.06×
Illinois619,7730.96×
Pennsylvania614,4110.94×
North Carolina588,4951.01×
Georgia583,7230.98×
Michigan500,8060.99×
Arizona451,0011.14×
Virginia431,9170.92×
Tennessee395,2771.02×
Washington388,2561×
New Jersey387,4580.79×
Massachusetts374,9250.98×
Indiana369,6281.05×
Missouri352,4391.13×
Alabama320,9601.19×
Colorado311,8891.02×
Maryland304,5890.92×
South Carolina285,5400.98×
Wisconsin282,5210.97×
Kentucky275,9111.14×
Louisiana267,4421.07×
Minnesota261,0630.94×
Oregon250,2291.13×
Oklahoma225,7851.05×
Mississippi213,2061.34×
Utah198,6891.15×
Connecticut180,8870.93×
Nevada176,9690.95×
Arkansas176,0991.1×
Iowa163,9341.03×
Kansas153,7871.01×
Idaho106,7471.1×
West Virginia96,5681.07×
New Mexico93,9260.97×
Nebraska92,5000.95×
New Hampshire69,3770.91×
Maine63,9260.92×
Montana59,1781.1×
Hawaii58,7500.71×
Rhode Island57,1510.93×
Washington, District of Columbia50,4150.87×
Alaska48,8961.18×
Delaware47,7910.89×
North Dakota34,9980.88×
South Dakota34,3110.77×
Vermont33,1310.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for True crime audience
BrandAffinityCategory
Fox News Channel1.68×Movies & TV
Crime fiction4.43×Literature
Friends1.64×Movies & TV
Woman1.56×Kids & Family
NBC1.59×Movies & TV
Animal1.55×Pets & Animals
Humour1.53×Literature
Parent1.69×Kids & Family
20/20 (U.S. TV series)7.32×Movies & TV
Podcast1.68×Music & Radio
Beetlejuice2.17×Movies & TV
Popular culture1.51×Arts & Culture
Hobby Lobby1.68×Home & Garden
Infant1.5×Kids & Family
Kohl's1.57×Shopping
Peacemaker1.58×Movies & TV
Video on demand1.73×Movies & TV
Dollar General1.6×Shopping
News broadcasting1.53×Business & Career
Acting1.73×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by True crime audience
TraitClusterScore
ExtroversionTHRILL1.61
Community OrientationOPEN1.19
IndulgenceJOY1.13
Social Media UsageJOY1.13
Family OrientationCONSERVATISM1.09
MindfulnessBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for True crime
CountryShare
United States54.6%
United Kingdom8.8%
Canada3.9%

See True crime audiences in other countries

More Movie genre audiences in United States

Frequently asked questions

How many fans does True crime have in United States?

True crime has an estimated audience of 19,356,745 people in United States, concentrated in California and Texas.

What is the gender split and age of True crime fans?

65.0% of True crime fans are female, 35.0% are male, with an average age of 42.1 years.

Which brands do True crime fans like most?

True crime fans show strongest brand affinity for Fox News Channel (1.68×), Crime fiction (4.43×), and Friends (1.64×) over the country average.

Where do True crime fans live in United States?

True crime fans in United States are most concentrated in California (reach 1,988,236), Texas (reach 1,667,233), and New York (reach 1,454,824). These three regions account for the largest share of the active audience.

What other brands do True crime fans also like?

Beyond True crime itself, the audience over-indexes on Crime fiction (4.43×), Friends (1.64×), Woman (1.56×), and NBC (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for True crime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.