A data profile of the people who buy, follow and care about True crime in United Kingdom — modelled from more than twelve digital signal sources. True crime has an estimated audience of 3,130,136 people in United Kingdom.
The average True crime fan in United Kingdom is 45.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Harlan Coben, Pets, Hawes, with strongest over-indexing on Harlan Coben (6.35× the country average).
Demographically, the True crime audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical True crime fan in United Kingdom is more female, around 45.0 years old, with strong Spirituality tendencies and a notable affinity for Harlan Coben.
The key figures that characterise the True crime profile in United Kingdom.
64.2% are female, 35.8% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 45.0 |
| Estimated audience size | 3,130,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide True crime audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 54.5% |
| United Kingdom | 8.8% |
| Canada | 3.9% |
Where the True crime audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~400K | 1.31× | |
| 02 | East of England | ~300K | 1.09× | |
| 03 | East Midlands | ~200K | 1.07× | |
| 04 | Northern Ireland | ~100K | 1.04× | |
| 05 | Scotland | ~300K | 1.00× | |
| 06 | South West | ~300K | 1.00× | |
| 07 | South East | ~400K | 0.99× | |
| 08 | Wales | ~200K | 0.99× | |
| 09 | Greater London | ~400K | 0.98× | |
| 10 | North East | ~100K | 0.98× | |
| 11 | England | ~2.5M | 0.94× | |
| 12 | Yorkshire and the Humber | ~200K | 0.83× | |
| 13 | West Midlands | ~100K | 0.76× |
The strongest cross-interests of the True crime audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hawes | Travel & Leisure | 29.49× | ||
| 02 | Harlan Coben | Literature | 6.35× | ||
| 03 | Radio Times | Music & Radio | 4.30× | ||
| 04 | Olivia Colman | Movies & TV | 3.90× | ||
| 05 | True Detective | Movies & TV | 2.90× | ||
| 06 | Crime fiction | Literature | 2.90× | ||
| 07 | The Gilded Age | Movies & TV | 2.63× | ||
| 08 | ITV (TV channel) | Movies & TV | 2.56× | ||
| 09 | Dick Van Dyke | Movies & TV | 2.45× | ||
| 10 | BBC iPlayer | Movies & TV | 2.14× | ||
| 11 | Drama movies | Movies & TV | 2.06× | ||
| 12 | Katie Price | Fashion & Accessoires | 2.03× | ||
| 13 | Waterstones | Literature | 1.88× | ||
| 14 | Pets | Pets & Animals | 1.63× | ||
| 15 | Books | Literature | 1.63× | ||
| 16 | Woman | Kids & Family | 1.63× | ||
| 17 | Culture | Literature | 1.59× | ||
| 18 | Friendship | Kids & Family | 1.56× | ||
| 19 | Matalan | Shopping | 1.55× | ||
| 20 | Harry Potter | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.37× | |
| Community Orientation | OPEN | 1.34× | |
| Extroversion | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Risk Appetite | THRILL | 0.79× |
True crime has an estimated audience of 3,130,136 people in United Kingdom, concentrated in England and North West.
64.2% of True crime fans are female, 35.8% are male, with an average age of 45.0 years.
True crime fans show strongest brand affinity for Harlan Coben (6.35×), Pets (1.63×), and Hawes (29.49×) over the country average.
True crime fans in United Kingdom are most concentrated in England (reach ~2.5M), North West (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond True crime itself, the audience over-indexes on Pets (1.63×), Hawes (29.49×), Drama movies (2.06×), and Culture (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for True crime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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