Rascasse Audience Intelligence

True crime Audience in Germany

A data profile of the people who buy, follow and care about True crime in Germany — modelled from more than twelve digital signal sources. True crime has an estimated audience of 1,229,245 people in Germany.

#31among Movie genre in Germany#2747among Topic in Germany#574in Movies & TV

The average True crime fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mord auf Ex, True Detective, Crime Junkie, with strongest over-indexing on Mord auf Ex (190.43× the country average).

Demographically, the True crime audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical True crime fan in Germany is balanced, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for Mord auf Ex.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the True crime profile in Germany.

Audience size
1.2M
in Germany
Gender
51.8%♀
48.2% male
Age
36.6
average years
Country rank
#5384
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of True crime fans

51.8% are female, 48.2% are male, average age 36.6.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for True crime audience in Germany
MetricValue
Female51.8%
Male48.2%
Average age36.6
Estimated audience size1,229,245
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the True crime audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

3.5%

of the worldwide True crime audience comes from Germany.

Worldwide audience distribution share by country for True crime
CountryShare
United States54.5%
United Kingdom8.8%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the True crime audience in Germany is strongest.

Fig. 05

Top regions by affinity

True crime fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.18×
02Schleswig-Holstein~50K1.04×
03Berlin~60K1.03×
04Thüringen~30K1.02×
05Hamburg~30K1.02×
06Nordrhein-Westfalen~300K1.01×
07Rheinland-Pfalz~60K1.01×
08Niedersachsen~100K1.00×
09Sachsen~60K1.00×
10Mecklenburg-Vorpommern~20K0.99×
11Sachsen-Anhalt~30K0.98×
12Brandenburg~40K0.97×
13Bremen~10K0.97×
14Baden-Württemberg~200K0.96×
15Saarland~10K0.95×
16Hessen~90K0.93×
Fig. 06

Affinity by region

Affinity by region — True crime, Germany
0.93×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the True crime audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for True crime audience
#·InterestCategoryAffinity×
01Mord auf ExMovies & TV190.43×
02Crime JunkieMusic & Radio190.43×
03CriminalMusic & Radio190.43×
04Rotten MangoMusic & Radio190.43×
05CounterClockMusic & Radio190.43×
06My Favorite MurderMusic & Radio190.43×
07Dahmer – Monster: The Jeffrey Dahmer StoryMovies & TV190.41×
08Lydia BeneckeLiterature190.32×
09Rudi CerneMovies & TV190.17×
10Professor T.Movies & TV190.17×
11MordlustMusic & Radio143.00×
12Verbrechen von nebenanMusic & Radio135.37×
13Mark BeneckeMovies & TV130.28×
14Weird CrimesMusic & Radio127.76×
15Ferdinand von SchirachLiterature127.75×
16Die ChefinMovies & TV127.24×
17Benedict WellsLiterature96.54×
18Sabine RückertLiterature95.72×
19True DetectiveMovies & TV86.84×
20Erin MoriartyMovies & TV44.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the True crime audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by True crime audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.30×
Early Adopter MentalityPOWER2.27×
TravellingTHRILL2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by True crime audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.06×
DIY MentalityTHRILL1.09×
Family OrientationCONSERVATISM1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does True crime have in Germany?

True crime has an estimated audience of 1,229,245 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of True crime fans?

51.8% of True crime fans are female, 48.2% are male, with an average age of 36.6 years.

03

Which brands do True crime fans like most?

True crime fans show strongest brand affinity for Mord auf Ex (190.43×), True Detective (86.84×), and Crime Junkie (190.43×) over the country average.

04

Where do True crime fans live in Germany?

True crime fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do True crime fans also like?

Beyond True crime itself, the audience over-indexes on True Detective (86.84×), Crime Junkie (190.43×), Mordlust (143×), and Verbrechen von nebenan (135.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in Germany

See True crime audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for True crime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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