True crime Audience in Germany
True crime has an estimated audience of 1,229,245 people in Germany. 51.8% are female, 48.2% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mord auf Ex, True Detective, Mordlust, Verbrechen von nebenan, Rudi Cerne.
The average True crime fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mord auf Ex, True Detective, Mordlust, with strongest over-indexing on Mord auf Ex (190.43× the country average). Demographically, the True crime audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of True crime fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 36.6 |
| Estimated audience size | 1,229,245 |
Audience persona
The typical True crime fan in Germany is balanced, around 36.6 years old, with strong Sustainability tendencies and a notable affinity for Mord auf Ex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 276,229 | 1.03× |
| Bayern | 246,293 | 1.25× |
| Baden-Württemberg | 158,827 | 0.95× |
| Niedersachsen | 123,132 | 1.03× |
| Hessen | 92,294 | 0.99× |
| Berlin | 63,422 | 1.15× |
| Sachsen | 61,704 | 1.02× |
| Rheinland-Pfalz | 61,108 | 0.99× |
| Schleswig-Holstein | 47,270 | 1.07× |
| Brandenburg | 33,162 | 0.87× |
| Thüringen | 30,473 | 0.97× |
| Hamburg | 29,629 | 1.07× |
| Sachsen-Anhalt | 27,122 | 0.85× |
| Mecklenburg-Vorpommern | 22,300 | 0.95× |
| Saarland | 12,976 | 0.86× |
| Bremen | 10,006 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mord auf Ex | 190.43× | Movies & TV |
| True Detective | 86.84× | Movies & TV |
| Mordlust | 143× | Music & Radio |
| Verbrechen von nebenan | 135.37× | Music & Radio |
| Rudi Cerne | 190.17× | Movies & TV |
| Ferdinand von Schirach | 127.75× | Literature |
| Lydia Benecke | 190.32× | Literature |
| Professor T. | 190.17× | Movies & TV |
| Mark Benecke | 130.28× | Movies & TV |
| Die Chefin | 127.24× | Movies & TV |
| Weird Crimes | 127.76× | Music & Radio |
| Dahmer – Monster: The Jeffrey Dahmer Story | 190.41× | Movies & TV |
| Benedict Wells | 96.54× | Literature |
| Thea Dorn | 130.78× | Literature |
| Twilight (series) | 32.02× | Movies & TV |
| CSI: Crime Scene Investigation | 55.85× | Movies & TV |
| True Stories | 162.28× | Movies & TV |
| Erin Moriarty | 44.18× | Movies & TV |
| Investigation Discovery | 56.52× | Movies & TV |
| Dexter (TV series) | 20.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.06 |
| Patriotism | CONSERVATISM | 1.89 |
| Mindfulness | BALANCE | 1.51 |
| DIY Mentality | THRILL | 1.5 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Pet Ownership | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.6% |
| United Kingdom | 8.8% |
| Canada | 3.9% |
See True crime audiences in other countries
More Movie genre audiences in Germany
- Comedy movies (16,042,538)
- Action movies (12,513,404)
- Thriller movies (9,791,346)
- Drama movies (9,163,861)
- Animated movies (8,760,194)
Frequently asked questions
How many fans does True crime have in Germany?
True crime has an estimated audience of 1,229,245 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of True crime fans?
51.8% of True crime fans are female, 48.2% are male, with an average age of 36.6 years.
Which brands do True crime fans like most?
True crime fans show strongest brand affinity for Mord auf Ex (190.43×), True Detective (86.84×), and Mordlust (143×) over the country average.
Where do True crime fans live in Germany?
True crime fans in Germany are most concentrated in Nordrhein-Westfalen (reach 276,229), Bayern (reach 246,293), and Baden-Württemberg (reach 158,827). These three regions account for the largest share of the active audience.
What other brands do True crime fans also like?
Beyond True crime itself, the audience over-indexes on True Detective (86.84×), Mordlust (143×), Verbrechen von nebenan (135.37×), and Rudi Cerne (190.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for True crime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.