A data profile of the people who buy, follow and care about Die Chefin in Germany — modelled from more than twelve digital signal sources. Die Chefin has an estimated audience of 563,090 people in Germany.
The average Die Chefin fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include True crime, Hugendubel, Red Bull Records, with strongest over-indexing on True crime (127.24× the country average).
Demographically, the Die Chefin audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Die Chefin fan in Germany is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for True crime.
The key figures that characterise the Die Chefin profile in Germany.
52.2% are female, 47.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 43.1 |
| Estimated audience size | 563,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Die Chefin audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 79.8% |
| Austria | 7.7% |
| Switzerland | 6.8% |
Where the Die Chefin audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.20× | |
| 02 | Rheinland-Pfalz | ~30K | 1.16× | |
| 03 | Sachsen-Anhalt | ~20K | 1.15× | |
| 04 | Niedersachsen | ~60K | 1.13× | |
| 05 | Mecklenburg-Vorpommern | ~10K | 1.12× | |
| 06 | Schleswig-Holstein | ~20K | 1.11× | |
| 07 | Saarland | ~8K | 1.11× | |
| 08 | Brandenburg | ~20K | 1.09× | |
| 09 | Thüringen | ~20K | 1.07× | |
| 10 | Nordrhein-Westfalen | ~100K | 1.03× | |
| 11 | Sachsen | ~30K | 0.99× | |
| 12 | Baden-Württemberg | ~70K | 0.93× | |
| 13 | Hessen | ~40K | 0.89× | |
| 14 | Bremen | ~4K | 0.76× | |
| 15 | Berlin | ~20K | 0.68× | |
| 16 | Hamburg | ~8K | 0.63× |
The strongest cross-interests of the Die Chefin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True crime | Movies & TV | 127.24× | ||
| 02 | Red Bull Records | Music & Radio | 17.05× | ||
| 03 | Sebastian Fitzek | Literature | 8.43× | ||
| 04 | Hugendubel | Shopping | 6.22× | ||
| 05 | True Detective | Movies & TV | 6.10× | ||
| 06 | Andy Borg | Music & Radio | 5.66× | ||
| 07 | Der Bergdoktor (2008) | Movies & TV | 4.70× | ||
| 08 | ZDF-Fernsehgarten | Movies & TV | 4.47× | ||
| 09 | Udo Jürgens | Music & Radio | 4.38× | ||
| 10 | Roland Kaiser | Music & Radio | 4.37× | ||
| 11 | Michael Patrick Kelly | Music & Radio | 4.27× | ||
| 12 | Crime fiction | Literature | 3.93× | ||
| 13 | ZDF | Movies & TV | 2.80× | ||
| 14 | Der Tagesspiegel | News | 2.26× | ||
| 15 | Tagesschau | Movies & TV | 2.20× | ||
| 16 | Nature | Home & Garden | 2.07× | ||
| 17 | Vacations | Travel & Leisure | 1.83× | ||
| 18 | Müller (company) | Food & Beverages | 1.66× | ||
| 19 | Sportschau | Sports | 1.60× | ||
| 20 | Family | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.71× | |
| Community Orientation | OPEN | 1.37× | |
| Spirituality | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.81× | |
| Sports Activity | POWER | 0.82× |
Die Chefin has an estimated audience of 563,090 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
52.2% of Die Chefin fans are female, 47.8% are male, with an average age of 43.1 years.
Die Chefin fans show strongest brand affinity for True crime (127.24×), Hugendubel (6.22×), and Red Bull Records (17.05×) over the country average.
Die Chefin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Die Chefin itself, the audience over-indexes on Hugendubel (6.22×), Red Bull Records (17.05×), True Detective (6.1×), and Roland Kaiser (4.37×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Die Chefin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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