Lydia Benecke Audience in Germany
Lydia Benecke has an estimated audience of 354,728 people in Germany. 47.2% are female, 52.8% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Dog breed, Cyfrowy Polsat, HODINKEE, Personalised Gifts, Stradivarius.
The average Lydia Benecke fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Dog breed, Cyfrowy Polsat, HODINKEE, with strongest over-indexing on Dog breed (2.53× the country average). Demographically, the Lydia Benecke audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of Lydia Benecke fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 36.3 |
| Estimated audience size | 354,728 |
Audience persona
The typical Lydia Benecke fan in Germany is balanced, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,488 | 0.97× |
| Bayern | 42,310 | 0.74× |
| Niedersachsen | 34,764 | 1.01× |
| Baden-Württemberg | 33,167 | 0.69× |
| Sachsen | 25,016 | 1.44× |
| Hessen | 22,545 | 0.83× |
| Rheinland-Pfalz | 14,686 | 0.83× |
| Sachsen-Anhalt | 14,036 | 1.53× |
| Berlin | 13,998 | 0.88× |
| Brandenburg | 13,692 | 1.24× |
| Thüringen | 12,615 | 1.4× |
| Schleswig-Holstein | 11,335 | 0.89× |
| Mecklenburg-Vorpommern | 6,614 | 0.98× |
| Hamburg | 6,357 | 0.79× |
| Saarland | 4,478 | 1.03× |
| Bremen | 2,293 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.53× | Pets & Animals |
| Cyfrowy Polsat | 17.23× | Movies & TV |
| HODINKEE | 17.42× | Fashion & Accessoires |
| Personalised Gifts | 2.74× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| The Nice Guys | 5.28× | Movies & TV |
| Progressive rock | 1.53× | Music & Radio |
| Škoda Kodiaq | 1.89× | Cars & Mobility |
| Este, Veneto | 2.01× | Travel & Leisure |
| DEFCON (video game) | 5.81× | Games |
| KLIX (AM) | 1.95× | Music & Radio |
| Oliver Kahn | 2.67× | Sports |
| Figure painting (hobby) | 2.53× | Arts & Culture |
| San Gil | 2.49× | Travel & Leisure |
| Headhunters (film) | 2.65× | Movies & TV |
| Fantasy Earth: Zero | 3.61× | Games |
| Hypertext | 1.59× | Technology & Electronics |
| Liberace | 3.2× | Music & Radio |
| Coworking | 2.09× | Business & Career |
| Picnic | 1.89× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.94 |
| Sustainability | BALANCE | 1.68 |
| Early Adopter Mentality | POWER | 1.55 |
| Mindfulness | BALANCE | 1.37 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Community Orientation | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.4% |
| Austria | 3.9% |
| Switzerland | 2.9% |
See Lydia Benecke audiences in other countries
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Frequently asked questions
How many fans does Lydia Benecke have in Germany?
Lydia Benecke has an estimated audience of 354,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lydia Benecke fans?
47.2% of Lydia Benecke fans are female, 52.8% are male, with an average age of 36.3 years.
Which brands do Lydia Benecke fans like most?
Lydia Benecke fans show strongest brand affinity for Dog breed (2.53×), Cyfrowy Polsat (17.23×), and HODINKEE (17.42×) over the country average.
Where do Lydia Benecke fans live in Germany?
Lydia Benecke fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,488), Bayern (reach 42,310), and Niedersachsen (reach 34,764). These three regions account for the largest share of the active audience.
What other brands do Lydia Benecke fans also like?
Beyond Lydia Benecke itself, the audience over-indexes on Cyfrowy Polsat (17.23×), HODINKEE (17.42×), Personalised Gifts (2.74×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lydia Benecke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.