Martin Sonneborn Audience in Germany
Martin Sonneborn has an estimated audience of 244,887 people in Germany. 24.1% are female, 75.9% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Grassroots democracy, NachDenkSeiten, Lisa Eckhart, Der Tagesspiegel, Christian Ulmen.
The average Martin Sonneborn fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Grassroots democracy, NachDenkSeiten, Lisa Eckhart, with strongest over-indexing on Grassroots democracy (35.35× the country average). Demographically, the Martin Sonneborn audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Martin Sonneborn fans
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 35.0 |
| Estimated audience size | 244,887 |
Audience persona
The typical Martin Sonneborn fan in Germany is more male, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Grassroots democracy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,869 | 1.04× |
| Bayern | 35,724 | 0.91× |
| Baden-Württemberg | 29,392 | 0.88× |
| Niedersachsen | 25,849 | 1.09× |
| Hessen | 17,316 | 0.93× |
| Berlin | 14,659 | 1.34× |
| Sachsen | 14,168 | 1.18× |
| Rheinland-Pfalz | 10,851 | 0.88× |
| Schleswig-Holstein | 9,158 | 1.04× |
| Brandenburg | 7,371 | 0.97× |
| Hamburg | 6,790 | 1.23× |
| Thüringen | 6,533 | 1.05× |
| Sachsen-Anhalt | 5,286 | 0.83× |
| Mecklenburg-Vorpommern | 4,607 | 0.99× |
| Saarland | 2,290 | 0.76× |
| Bremen | 1,858 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grassroots democracy | 35.35× | Politics & Society |
| NachDenkSeiten | 12.93× | Politics & Society |
| Lisa Eckhart | 8.58× | Movies & TV |
| Der Tagesspiegel | 5.85× | News |
| Christian Ulmen | 6× | Movies & TV |
| Lydia Benecke | 23.38× | Literature |
| Die PARTEI | 19.61× | Politics & Society |
| Konstantin Wecker | 10.26× | Music & Radio |
| Tichys Einblick | 6.56× | Politics & Society |
| Torsten Sträter | 8.36× | Movies & TV |
| Finch | 4.34× | Music & Radio |
| Political party | 4.51× | Politics & Society |
| Political satire | 18.89× | Literature |
| Extra 3 | 9.8× | Movies & TV |
| Collien Ulmen-Fernandes | 4.03× | Movies & TV |
| Wage labour | 27.38× | Business & Career |
| Graveyard (band) | 9.44× | Music & Radio |
| Discogs | 7.56× | Music & Radio |
| Animal welfare | 2.69× | Politics & Society |
| Neues Deutschland | 14.09× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.7 |
| Sustainability | BALANCE | 1.31 |
| Patriotism | CONSERVATISM | 1.31 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Urban Lifestyle | OPEN | 1.16 |
| Community Orientation | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.2% |
| Austria | 3.4% |
| Switzerland | 2.5% |
See Martin Sonneborn audiences in other countries
More Politician audiences in Germany
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,193,946)
- Lars Klingbeil (3,027,025)
- Bärbel Bas (2,671,294)
Frequently asked questions
How many fans does Martin Sonneborn have in Germany?
Martin Sonneborn has an estimated audience of 244,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Martin Sonneborn fans?
24.1% of Martin Sonneborn fans are female, 75.9% are male, with an average age of 35.0 years.
Which brands do Martin Sonneborn fans like most?
Martin Sonneborn fans show strongest brand affinity for Grassroots democracy (35.35×), NachDenkSeiten (12.93×), and Lisa Eckhart (8.58×) over the country average.
Where do Martin Sonneborn fans live in Germany?
Martin Sonneborn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,869), Bayern (reach 35,724), and Baden-Württemberg (reach 29,392). These three regions account for the largest share of the active audience.
What other brands do Martin Sonneborn fans also like?
Beyond Martin Sonneborn itself, the audience over-indexes on NachDenkSeiten (12.93×), Lisa Eckhart (8.58×), Der Tagesspiegel (5.85×), and Christian Ulmen (6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Martin Sonneborn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.