Rascasse Audience Intelligence

Die PARTEI Audience in Germany

A data profile of the people who buy, follow and care about Die PARTEI in Germany — modelled from more than twelve digital signal sources. Die PARTEI has an estimated audience of 484,505 people in Germany.

#4among Political party in Germany#36among NGO / Political Party in Germany#574in Politics & Society

The average Die PARTEI fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Lisa Eckhart, Torsten Sträter, Der Tagesspiegel, with strongest over-indexing on Lisa Eckhart (7.71× the country average).

Demographically, the Die PARTEI audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Die PARTEI fan in Germany is more male, around 38.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lisa Eckhart.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Political party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Die PARTEI profile in Germany.

Audience size
485K
in Germany
Gender
30.2%♀
69.8% male
Age
38.1
average years
Country rank
#12053
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Die PARTEI fans

30.2% are female, 69.8% are male, average age 38.1.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Die PARTEI audience in Germany
MetricValue
Female30.2%
Male69.8%
Average age38.1
Estimated audience size484,505
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Die PARTEI audience in Germany
Age bracketShare%
16-1916%
20-2926%
30-3924%
40-4921%
50+14%
Fig. 04

Worldwide distribution

89.1%

of the worldwide Die PARTEI audience comes from Germany.

Worldwide audience distribution share by country for Die PARTEI
CountryShare
Germany89.1%
Austria2.4%
Switzerland2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Die PARTEI audience in Germany is strongest.

Fig. 05

Top regions by affinity

Die PARTEI fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.37×
02Nordrhein-Westfalen~100K1.22×
03Berlin~20K1.13×
04Brandenburg~20K1.11×
05Schleswig-Holstein~20K1.10×
06Baden-Württemberg~70K1.06×
07Niedersachsen~50K1.03×
08Rheinland-Pfalz~20K1.02×
09Hamburg~10K0.99×
10Hessen~40K0.98×
11Sachsen-Anhalt~10K0.96×
12Thüringen~10K0.92×
13Bremen~4K0.91×
14Bayern~70K0.88×
15Saarland~5K0.87×
16Mecklenburg-Vorpommern~5K0.57×
Fig. 06

Affinity by region

Affinity by region — Die PARTEI, Germany
0.57×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Die PARTEI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Die PARTEI audience
#·InterestCategoryAffinity×
01Grassroots democracyPolitics & Society23.39×
02Martin SonnebornPolitics & Society21.10×
03Political satireLiterature18.38×
04Mark BeneckeMovies & TV9.73×
05NachDenkSeitenPolitics & Society9.09×
06Extra 3Movies & TV8.88×
07Graveyard (band)Music & Radio7.81×
08Lisa EckhartMovies & TV7.71×
09Konstantin WeckerMusic & Radio7.69×
10Torsten SträterMovies & TV7.54×
11FoundationMusic & Radio5.47×
12Tichys EinblickPolitics & Society5.38×
13StrombergMovies & TV5.33×
14Der TagesspiegelNews4.73×
15Political partyPolitics & Society4.69×
16Christian UlmenMovies & TV4.41×
17FinchMusic & Radio3.81×
18Collien Ulmen-FernandesMovies & TV3.28×
19Animal welfarePolitics & Society2.42×
20SportschauSports2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Die PARTEI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Die PARTEI audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.43×
PatriotismCONSERVATISM1.31×
Urban LifestyleOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Die PARTEI audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Price SensitivityPREMIUM0.75×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Die PARTEI have in Germany?

Die PARTEI has an estimated audience of 484,505 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Die PARTEI fans?

30.2% of Die PARTEI fans are female, 69.8% are male, with an average age of 38.1 years.

03

Which brands do Die PARTEI fans like most?

Die PARTEI fans show strongest brand affinity for Lisa Eckhart (7.71×), Torsten Sträter (7.54×), and Der Tagesspiegel (4.73×) over the country average.

04

Where do Die PARTEI fans live in Germany?

Die PARTEI fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Die PARTEI fans also like?

Beyond Die PARTEI itself, the audience over-indexes on Torsten Sträter (7.54×), Der Tagesspiegel (4.73×), Grassroots democracy (23.39×), and Christian Ulmen (4.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Political party audiences in Germany

See Die PARTEI audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Die PARTEI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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