Die PARTEI Audience in Germany
Die PARTEI has an estimated audience of 484,075 people in Germany. 30.2% are female, 69.8% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Lisa Eckhart, Der Tagesspiegel, Grassroots democracy, NachDenkSeiten, Torsten Sträter.
The average Die PARTEI fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Lisa Eckhart, Der Tagesspiegel, Grassroots democracy, with strongest over-indexing on Lisa Eckhart (7.71× the country average). Demographically, the Die PARTEI audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Political party
Demographics of Die PARTEI fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 38.1 |
| Estimated audience size | 484,075 |
Audience persona
The typical Die PARTEI fan in Germany is more male, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Lisa Eckhart.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,060 | 1.19× |
| Baden-Württemberg | 70,819 | 1.07× |
| Bayern | 68,680 | 0.88× |
| Niedersachsen | 49,087 | 1.04× |
| Hessen | 35,020 | 0.95× |
| Sachsen | 33,282 | 1.4× |
| Berlin | 25,904 | 1.2× |
| Rheinland-Pfalz | 24,800 | 1.02× |
| Schleswig-Holstein | 19,271 | 1.11× |
| Brandenburg | 16,641 | 1.11× |
| Sachsen-Anhalt | 11,776 | 0.94× |
| Hamburg | 11,062 | 1.01× |
| Thüringen | 11,037 | 0.89× |
| Saarland | 4,965 | 0.84× |
| Mecklenburg-Vorpommern | 4,210 | 0.46× |
| Bremen | 3,675 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lisa Eckhart | 7.71× | Movies & TV |
| Der Tagesspiegel | 4.73× | News |
| Grassroots democracy | 23.39× | Politics & Society |
| NachDenkSeiten | 9.09× | Politics & Society |
| Torsten Sträter | 7.54× | Movies & TV |
| Political party | 4.69× | Politics & Society |
| Tichys Einblick | 5.38× | Politics & Society |
| Christian Ulmen | 4.41× | Movies & TV |
| Martin Sonneborn | 21.1× | Politics & Society |
| Political satire | 18.38× | Literature |
| Finch | 3.81× | Music & Radio |
| Konstantin Wecker | 7.69× | Music & Radio |
| Extra 3 | 8.88× | Movies & TV |
| Animal welfare | 2.42× | Politics & Society |
| Sportschau | 2.28× | Sports |
| Collien Ulmen-Fernandes | 3.28× | Movies & TV |
| Graveyard (band) | 7.81× | Music & Radio |
| ZDF | 2.24× | Movies & TV |
| Stromberg | 5.33× | Movies & TV |
| Discogs | 5.96× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.45 |
| Urban Lifestyle | OPEN | 1.42 |
| Sustainability | BALANCE | 1.33 |
| Early Adopter Mentality | POWER | 1.31 |
| Patriotism | CONSERVATISM | 1.2 |
| Community Orientation | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.1% |
| Austria | 2.5% |
| Switzerland | 2.2% |
See Die PARTEI audiences in other countries
More Political party audiences in Germany
- Social Democratic Party of Germany (4,131,229)
- Christian Social Union in Bavaria (999,068)
- Free Voters (937,628)
- Freedom Party of Austria (460,742)
- Progressive Socialist Party (431,833)
Frequently asked questions
How many fans does Die PARTEI have in Germany?
Die PARTEI has an estimated audience of 484,075 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Die PARTEI fans?
30.2% of Die PARTEI fans are female, 69.8% are male, with an average age of 38.1 years.
Which brands do Die PARTEI fans like most?
Die PARTEI fans show strongest brand affinity for Lisa Eckhart (7.71×), Der Tagesspiegel (4.73×), and Grassroots democracy (23.39×) over the country average.
Where do Die PARTEI fans live in Germany?
Die PARTEI fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,060), Baden-Württemberg (reach 70,819), and Bayern (reach 68,680). These three regions account for the largest share of the active audience.
What other brands do Die PARTEI fans also like?
Beyond Die PARTEI itself, the audience over-indexes on Der Tagesspiegel (4.73×), Grassroots democracy (23.39×), NachDenkSeiten (9.09×), and Torsten Sträter (7.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Die PARTEI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.