Free Voters Audience in Germany
Free Voters has an estimated audience of 937,627 people in Germany. 38.8% are female, 61.2% are male, average age 43.4. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Goes, Hawesko, Chalkidiki, Stradivarius, Oliver Kahn.
The average Free Voters fan in Germany is 43.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Goes, Hawesko, Chalkidiki, with strongest over-indexing on Goes (2.08× the country average). Demographically, the Free Voters audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Political party
Demographics of Free Voters fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 43.4 |
| Estimated audience size | 937,627 |
Audience persona
The typical Free Voters fan in Germany is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 88,022 | 0.58× |
| Nordrhein-Westfalen | 78,492 | 0.38× |
| Niedersachsen | 75,419 | 0.83× |
| Hessen | 62,183 | 0.87× |
| Berlin | 55,508 | 1.32× |
| Baden-Württemberg | 53,076 | 0.41× |
| Hamburg | 51,029 | 2.41× |
| Rheinland-Pfalz | 41,156 | 0.88× |
| Brandenburg | 39,871 | 1.37× |
| Schleswig-Holstein | 35,249 | 1.05× |
| Sachsen-Anhalt | 25,811 | 1.06× |
| Sachsen | 21,487 | 0.47× |
| Mecklenburg-Vorpommern | 15,134 | 0.85× |
| Saarland | 15,045 | 1.31× |
| Bremen | 14,764 | 1.84× |
| Thüringen | 8,859 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.08× | Travel & Leisure |
| Hawesko | 4.33× | Food & Beverages |
| Chalkidiki | 4.33× | Travel & Leisure |
| Stradivarius | 1.54× | Shopping |
| Oliver Kahn | 2.88× | Sports |
| 12 Monkeys (TV series) | 3.93× | Movies & TV |
| Alaska | 2.24× | Travel & Leisure |
| Jason Clarke (actor) | 2.94× | Movies & TV |
| Google Analytics | 1.59× | Internet & Social Media |
| Noodle (Gorillaz) | 1.94× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.93× | Music & Radio |
| JDSU | 1.9× | Business & Career |
| Caprivi Strip | 5.25× | |
| Esra Erol | 3× | Movies & TV |
| Pro-Ject | 3.45× | Music & Radio |
| Emperor Entertainment Group | 1.97× | Business & Career |
| Private Jets | 3.55× | Cars & Mobility |
| Bully (2011 film) | 3.05× | Movies & TV |
| Ho, Ghana | 2.23× | Travel & Leisure |
| Carrie (novel) | 2.8× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.18 |
| Sports Activity | POWER | 1.08 |
| Indulgence | JOY | 1.04 |
| Tradition | CONSERVATISM | 1.04 |
| Travelling | THRILL | 1 |
| Risk Appetite | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.6% |
| Netherlands | 5.6% |
| Austria | 5.0% |
See Free Voters audiences in other countries
More Political party audiences in Germany
- Social Democratic Party of Germany (4,131,229)
- Christian Social Union in Bavaria (999,068)
- Die PARTEI (484,075)
- Freedom Party of Austria (460,742)
- Progressive Socialist Party (431,833)
Frequently asked questions
How many fans does Free Voters have in Germany?
Free Voters has an estimated audience of 937,627 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Free Voters fans?
38.8% of Free Voters fans are female, 61.2% are male, with an average age of 43.4 years.
Which brands do Free Voters fans like most?
Free Voters fans show strongest brand affinity for Goes (2.08×), Hawesko (4.33×), and Chalkidiki (4.33×) over the country average.
Where do Free Voters fans live in Germany?
Free Voters fans in Germany are most concentrated in Bayern (reach 88,022), Nordrhein-Westfalen (reach 78,492), and Niedersachsen (reach 75,419). These three regions account for the largest share of the active audience.
What other brands do Free Voters fans also like?
Beyond Free Voters itself, the audience over-indexes on Hawesko (4.33×), Chalkidiki (4.33×), Stradivarius (1.54×), and Oliver Kahn (2.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Free Voters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.