Rascasse Audience Intelligence

Free Voters Audience in Germany

A data profile of the people who buy, follow and care about Free Voters in Germany — modelled from more than twelve digital signal sources. Free Voters has an estimated audience of 937,627 people in Germany.

#3among Political party in Germany#3293among Topic in Germany#305in Politics & Society

The average Free Voters fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lindsey Vonn, Nature, Tipico, with strongest over-indexing on Lindsey Vonn (4.33× the country average).

Demographically, the Free Voters audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Free Voters fan in Germany is more male, around 43.4 years old, with strong Tradition tendencies and a notable affinity for Lindsey Vonn.

Category: Politics & Society · Type: Topic · Subtype: Political party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Free Voters profile in Germany.

Audience size
938K
in Germany
Gender
38.8%♀
61.2% male
Age
43.4
average years
Country rank
#6913
Topic in Germany
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Free Voters fans

38.8% are female, 61.2% are male, average age 43.4.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Free Voters audience in Germany
MetricValue
Female38.8%
Male61.2%
Average age43.4
Estimated audience size937,627
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Free Voters audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4930%
50+26%
Fig. 04

Worldwide distribution

88.6%

of the worldwide Free Voters audience comes from Germany.

Worldwide audience distribution share by country for Free Voters
CountryShare
Germany88.6%
Netherlands5.6%
Austria5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Free Voters audience in Germany is strongest.

Fig. 05

Top regions by affinity

Free Voters fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.14×
02Berlin~40K1.03×
03Brandenburg~30K1.02×
04Bremen~8K1.02×
05Saarland~10K1.01×
06Schleswig-Holstein~30K1.00×
07Sachsen-Anhalt~20K1.00×
08Mecklenburg-Vorpommern~20K1.00×
09Hessen~70K0.99×
10Rheinland-Pfalz~50K0.99×
11Thüringen~20K0.99×
12Niedersachsen~90K0.98×
13Sachsen~50K0.98×
14Baden-Württemberg~100K0.96×
15Bayern~100K0.95×
16Nordrhein-Westfalen~200K0.94×
Fig. 06

Affinity by region

Affinity by region — Free Voters, Germany
0.94×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Free Voters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Free Voters audience
#·InterestCategoryAffinity×
01Lindsey VonnSports4.33×
02Leon GoretzkaSports4.33×
03Felix NeureutherSports4.33×
04Sports bettingGames4.32×
05Frauen-BundesligaSports3.46×
06VfL BochumSports3.39×
07TipicoGames3.02×
08Tour de FranceSports2.98×
09Solar energyHome & Garden2.28×
10VfB StuttgartSports2.19×
11NatureHome & Garden2.10×
12Renewable energyBusiness & Career2.10×
13Borussia MönchengladbachSports2.08×
14SportschauSports1.94×
15Müller (company)Food & Beverages1.86×
16VacationsTravel & Leisure1.84×
17RyanairTravel & Leisure1.79×
18SV Werder BremenSports1.60×
19Borussia DortmundSports1.59×
20FamilyKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Free Voters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Free Voters audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.47×
Risk AppetiteTHRILL1.42×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Free Voters audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Free Voters have in Germany?

Free Voters has an estimated audience of 937,627 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Free Voters fans?

38.8% of Free Voters fans are female, 61.2% are male, with an average age of 43.4 years.

03

Which brands do Free Voters fans like most?

Free Voters fans show strongest brand affinity for Lindsey Vonn (4.33×), Nature (2.1×), and Tipico (3.02×) over the country average.

04

Where do Free Voters fans live in Germany?

Free Voters fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Free Voters fans also like?

Beyond Free Voters itself, the audience over-indexes on Nature (2.1×), Tipico (3.02×), Borussia Dortmund (1.59×), and Müller (company) (1.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Political party audiences in Germany

See Free Voters audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Free Voters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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