Grassroots democracy Audience in Germany
Grassroots democracy has an estimated audience of 250,352 people in Germany. 37.8% are female, 62.2% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Cyfrowy Polsat, Dog breed, Etuovi.com, Progressive rock, Final Fantasy VII (Famicom).
The average Grassroots democracy fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Cyfrowy Polsat, Dog breed, Etuovi.com, with strongest over-indexing on Cyfrowy Polsat (28.7× the country average). Demographically, the Grassroots democracy audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Grassroots democracy fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 41.0 |
| Estimated audience size | 250,352 |
Audience persona
The typical Grassroots democracy fan in Germany is more male, around 41.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cyfrowy Polsat.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 45,066 | 0.82× |
| Niedersachsen | 29,497 | 1.21× |
| Bayern | 28,688 | 0.71× |
| Baden-Württemberg | 25,261 | 0.74× |
| Hessen | 16,541 | 0.87× |
| Sachsen | 13,280 | 1.08× |
| Rheinland-Pfalz | 11,685 | 0.93× |
| Berlin | 11,111 | 0.99× |
| Schleswig-Holstein | 7,353 | 0.82× |
| Thüringen | 5,903 | 0.93× |
| Brandenburg | 5,313 | 0.68× |
| Sachsen-Anhalt | 5,234 | 0.81× |
| Hamburg | 4,838 | 0.86× |
| Mecklenburg-Vorpommern | 4,604 | 0.96× |
| Saarland | 4,576 | 1.49× |
| Bremen | 4,491 | 2.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cyfrowy Polsat | 28.7× | Movies & TV |
| Dog breed | 3.1× | Pets & Animals |
| Etuovi.com | 72.98× | Home & Garden |
| Progressive rock | 4.65× | Music & Radio |
| Final Fantasy VII (Famicom) | 26.75× | Games |
| Faun (band) | 8.37× | Music & Radio |
| Grimma | 12.05× | Travel & Leisure |
| KLIX (AM) | 3.23× | Music & Radio |
| Israel | 2.3× | Travel & Leisure |
| Kazuo Ishiguro | 13.1× | Literature |
| Stradivarius | 1.65× | Shopping |
| Christmas Gift | 1.56× | Kids & Family |
| Urban horticulture | 1.56× | Home & Garden |
| Oliver Kahn | 3× | Sports |
| Geodesy | 7.72× | Business & Career |
| Video izle | 2.73× | |
| Kong, Ivory Coast | 6.91× | Travel & Leisure |
| N'Golo Kanté | 4.01× | Sports |
| Home Delivery | 1.99× | Food & Beverages |
| ICF International | 20× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.62 |
| Sustainability | BALANCE | 1.58 |
| Pet Ownership | JOY | 1.52 |
| LGBTQ+ Identity | OPEN | 1.5 |
| Urban Lifestyle | OPEN | 1.48 |
| Community Orientation | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Germany | 16.9% |
| India | 13.7% |
See Grassroots democracy audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Grassroots democracy have in Germany?
Grassroots democracy has an estimated audience of 250,352 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Grassroots democracy fans?
37.8% of Grassroots democracy fans are female, 62.2% are male, with an average age of 41.0 years.
Which brands do Grassroots democracy fans like most?
Grassroots democracy fans show strongest brand affinity for Cyfrowy Polsat (28.7×), Dog breed (3.1×), and Etuovi.com (72.98×) over the country average.
Where do Grassroots democracy fans live in Germany?
Grassroots democracy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 45,066), Niedersachsen (reach 29,497), and Bayern (reach 28,688). These three regions account for the largest share of the active audience.
What other brands do Grassroots democracy fans also like?
Beyond Grassroots democracy itself, the audience over-indexes on Dog breed (3.1×), Etuovi.com (72.98×), Progressive rock (4.65×), and Final Fantasy VII (Famicom) (26.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grassroots democracy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.