Rascasse Audience Intelligence

Grassroots democracy Audience in United States

A data profile of the people who buy, follow and care about Grassroots democracy in United States — modelled from more than twelve digital signal sources. Grassroots democracy has an estimated audience of 278,328 people in United States.

#13780among Topic in United States#2749in Politics & Society

The average Grassroots democracy fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, NASDAQ, with strongest over-indexing on Sustainable energy (14.35× the country average).

Demographically, the Grassroots democracy audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grassroots democracy fan in United States is more male, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grassroots democracy profile in United States.

Audience size
278K
in United States
Gender
41.7%♀
58.3% male
Age
40.1
average years
Country rank
#50217
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grassroots democracy fans

41.7% are female, 58.3% are male, average age 40.1.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Grassroots democracy audience in United States
MetricValue
Female41.7%
Male58.3%
Average age40.1
Estimated audience size278,328
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Grassroots democracy audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4925%
50+19%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Grassroots democracy audience comes from United States.

Worldwide audience distribution share by country for Grassroots democracy
CountryShare
United States18.7%
Germany16.9%
India13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grassroots democracy audience in United States is strongest.

Fig. 05

Top regions by affinity

Grassroots democracy fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.39×
02North Dakota<1K1.32×
03Montana<1K1.18×
04Maine~1K1.16×
05Delaware<1K1.15×
06Rhode Island~1K1.14×
07Alaska<1K1.13×
08California~30K1.12×
09West Virginia~1K1.12×
10South Dakota<1K1.12×
11New Hampshire~1K1.10×
12Idaho~2K1.08×
13Washington, District of Columbia<1K1.08×
14Hawaii~1K1.07×
15New Mexico~1K1.05×
16Nebraska~1K1.04×
17Arkansas~2K1.02×
18Mississippi~2K1.02×
19Kansas~2K1.00×
20Oklahoma~3K0.98×
21Iowa~2K0.97×
22Louisiana~3K0.96×
23Utah~2K0.96×
24Kentucky~3K0.95×
25Connecticut~3K0.95×
26Nevada~3K0.94×
27Alabama~4K0.93×
28Oregon~3K0.93×
29South Carolina~4K0.92×
30Wisconsin~4K0.91×
31Missouri~4K0.90×
32Minnesota~4K0.90×
33Tennessee~5K0.89×
34Indiana~5K0.89×
35Maryland~4K0.88×
36Colorado~4K0.88×
37Arizona~5K0.87×
38Massachusetts~5K0.87×
39Washington~5K0.86×
40Michigan~6K0.85×
41Virginia~6K0.85×
42North Carolina~7K0.84×
43New Jersey~6K0.84×
44Georgia~7K0.83×
45Ohio~7K0.83×
46Pennsylvania~8K0.81×
47Illinois~7K0.80×
48Florida~10K0.75×
49New York~10K0.73×
50Texas~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Grassroots democracy, United States
0.68×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grassroots democracy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grassroots democracy audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden14.35×
02Renewable energyBusiness & Career9.51×
03NASDAQBusiness & Career7.43×
04Weather forecastingHome & Garden4.88×
05LotteryGames4.72×
06FedExBusiness & Career4.15×
07Drudge ReportSports3.92×
08Non-alcoholic beverageFood & Beverages3.81×
09Solar energyHome & Garden3.78×
10QVCMovies & TV3.72×
11InnovationBusiness & Career2.83×
12Mortgage loansBusiness & Career2.80×
13Discount storesShopping2.77×
14Financial servicesBusiness & Career2.42×
15Organic foodFood & Beverages2.29×
16AirbnbTravel & Leisure2.20×
17Pizza HutFood & Beverages2.19×
18PinterestInternet & Social Media2.07×
19McDonald'sFood & Beverages2.00×
20SubwayFood & Beverages1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grassroots democracy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grassroots democracy audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.82×
Urban LifestyleOPEN2.62×
Convenience OrientationPREMIUM2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grassroots democracy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Healthy LifestyleBALANCE0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grassroots democracy have in United States?

Grassroots democracy has an estimated audience of 278,328 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grassroots democracy fans?

41.7% of Grassroots democracy fans are female, 58.3% are male, with an average age of 40.1 years.

03

Which brands do Grassroots democracy fans like most?

Grassroots democracy fans show strongest brand affinity for Sustainable energy (14.35×), Renewable energy (9.51×), and NASDAQ (7.43×) over the country average.

04

Where do Grassroots democracy fans live in United States?

Grassroots democracy fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Grassroots democracy fans also like?

Beyond Grassroots democracy itself, the audience over-indexes on Renewable energy (9.51×), NASDAQ (7.43×), FedEx (4.15×), and Solar energy (3.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Grassroots democracy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grassroots democracy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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