Grassroots democracy Audience in United States

Grassroots democracy has an estimated audience of 278,328 people in United States. 41.7% are female, 58.3% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Finnair, Google News, AccuWeather, StubHub, Clint Eastwood.

The average Grassroots democracy fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Google News, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Grassroots democracy audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Grassroots democracy fans

Demographic split for Grassroots democracy audience in United States
MetricValue
Female41.7%
Male58.3%
Average age40.1
Estimated audience size278,328

Audience persona

The typical Grassroots democracy fan in United States is more male, around 40.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Grassroots democracy in United States
RegionReachAffinity
California43,0781.41×
Texas9,5520.4×
New York7,7020.5×
Florida5,7310.3×
Pennsylvania4,3170.46×
Illinois3,7600.41×
North Carolina3,5880.43×
Ohio3,4110.4×
New Jersey3,2330.46×
Washington3,1930.57×
Georgia3,0730.36×
Massachusetts2,9860.54×
Michigan2,9100.4×
Mississippi2,7591.2×
Kentucky2,7520.79×
Tennessee2,7190.49×
Arizona2,7030.48×
Virginia2,6650.39×
Louisiana2,6580.74×
Arkansas2,6561.16×
Indiana2,6310.52×
Oklahoma2,5970.84×
Missouri2,5480.57×
Alabama2,5120.65×
Wisconsin2,4120.58×
South Carolina2,3400.56×
Minnesota2,2990.58×
West Virginia2,2781.76×
Oregon2,2490.7×
Maryland2,2100.46×
Kansas2,1040.96×
Idaho2,1041.51×
Colorado2,0770.47×
Hawaii2,0091.68×
Iowa1,9970.87×
Connecticut1,9880.71×
Montana1,9822.57×
Utah1,9370.78×
North Dakota1,9043.33×
New Hampshire1,8771.71×
Nebraska1,8381.32×
New Mexico1,8281.31×
Nevada1,8220.68×
Rhode Island1,8122.05×
Maine1,8111.82×
Vermont1,7833.65×
Delaware1,6232.11×
Washington, District of Columbia1,1721.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grassroots democracy audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google News19.42×News
AccuWeather16.31×Home & Garden
StubHub16.02×Travel & Leisure
Clint Eastwood12.97×Movies & TV
DocuSign15.39×Technology & Electronics
Vanessa Kirby14.35×Movies & TV
OpenTable16.18×Food & Beverages
Flickr12.75×Internet & Social Media
Robert Pattinson15.08×Movies & TV
Idris Elba16.3×Movies & TV
Capital One4.74×Business & Career
Michelle Pfeiffer13.36×Movies & TV
Telegram14.84×Internet & Social Media
Liam Neeson11.43×Movies & TV
Choice Hotels18.49×Travel & Leisure
Aruba19.38×Travel & Leisure
Rebecca Ferguson17×Movies & TV
GoDaddy14.53×Technology & Electronics
La La Land (film)13.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grassroots democracy audience
TraitClusterScore
Urban LifestyleOPEN2.7
SustainabilityBALANCE2.05
Community OrientationOPEN1.68
IndividualismJOY1.54
Risk AppetiteTHRILL1.53
MindfulnessBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Grassroots democracy
CountryShare
United States18.7%
Germany16.9%
India13.7%

See Grassroots democracy audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Grassroots democracy have in United States?

Grassroots democracy has an estimated audience of 278,328 people in United States, concentrated in California and Texas.

What is the gender split and age of Grassroots democracy fans?

41.7% of Grassroots democracy fans are female, 58.3% are male, with an average age of 40.1 years.

Which brands do Grassroots democracy fans like most?

Grassroots democracy fans show strongest brand affinity for Finnair (675×), Google News (19.42×), and AccuWeather (16.31×) over the country average.

Where do Grassroots democracy fans live in United States?

Grassroots democracy fans in United States are most concentrated in California (reach 43,078), Texas (reach 9,552), and New York (reach 7,702). These three regions account for the largest share of the active audience.

What other brands do Grassroots democracy fans also like?

Beyond Grassroots democracy itself, the audience over-indexes on Google News (19.42×), AccuWeather (16.31×), StubHub (16.02×), and Clint Eastwood (12.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grassroots democracy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.