Der Freitag Audience in Germany
Der Freitag has an estimated audience of 315,775 people in Germany. 58.5% are female, 41.5% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Berlin, Baden-Württemberg. Top brand affinities: Casey Affleck, Che Guevara, Daniel Day-Lewis, Anne Will, Edward Snowden.
The average Der Freitag fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Baden-Württemberg. Top brand affinities include Casey Affleck, Che Guevara, Daniel Day-Lewis, with strongest over-indexing on Casey Affleck (79.32× the country average). Demographically, the Der Freitag audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Der Freitag fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 42.8 |
| Estimated audience size | 315,775 |
Audience persona
The typical Der Freitag fan in Germany is more female, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for Casey Affleck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,385 | 0.87× |
| Berlin | 31,756 | 2.25× |
| Baden-Württemberg | 31,268 | 0.73× |
| Bayern | 30,249 | 0.6× |
| Niedersachsen | 22,354 | 0.73× |
| Hessen | 21,855 | 0.91× |
| Sachsen | 16,799 | 1.08× |
| Brandenburg | 12,229 | 1.25× |
| Hamburg | 10,163 | 1.42× |
| Rheinland-Pfalz | 10,042 | 0.63× |
| Thüringen | 9,514 | 1.18× |
| Schleswig-Holstein | 8,813 | 0.78× |
| Mecklenburg-Vorpommern | 7,249 | 1.2× |
| Sachsen-Anhalt | 5,913 | 0.72× |
| Bremen | 3,330 | 1.23× |
| Saarland | 1,583 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Casey Affleck | 79.32× | Movies & TV |
| Che Guevara | 48.53× | Politics & Society |
| Daniel Day-Lewis | 49.93× | Movies & TV |
| Anne Will | 36.56× | Movies & TV |
| Edward Snowden | 74.97× | Technology & Electronics |
| Michael Fassbender | 44.28× | Movies & TV |
| Zoe Kazan | 79.32× | Movies & TV |
| Captain Fantastic (film) | 98.24× | Movies & TV |
| Revolutionary Road (film) | 48.47× | Movies & TV |
| La Cage aux Folles (film) | 107.17× | Movies & TV |
| Volt | 53.81× | Home & Garden |
| Sahra Wagenknecht | 18.22× | Politics & Society |
| Grassroots democracy | 54.77× | Politics & Society |
| Sputnik (news agency) | 33.52× | News |
| Carey Mulligan | 39.38× | Movies & TV |
| Michelle Williams (actress) | 31.26× | Movies & TV |
| Atonement (novel) | 41.53× | Literature |
| Carol (film) | 22.24× | Movies & TV |
| Laura Dern | 30.7× | Movies & TV |
| Tichys Einblick | 10.44× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.97 |
| Community Orientation | OPEN | 1.82 |
| Early Adopter Mentality | POWER | 1.7 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Need for Security | CONSERVATISM | 1.49 |
| Pet Ownership | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.0% |
| Austria | 10.6% |
| Switzerland | 3.5% |
See Der Freitag audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Der Freitag have in Germany?
Der Freitag has an estimated audience of 315,775 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Der Freitag fans?
58.5% of Der Freitag fans are female, 41.5% are male, with an average age of 42.8 years.
Which brands do Der Freitag fans like most?
Der Freitag fans show strongest brand affinity for Casey Affleck (79.32×), Che Guevara (48.53×), and Daniel Day-Lewis (49.93×) over the country average.
Where do Der Freitag fans live in Germany?
Der Freitag fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,385), Berlin (reach 31,756), and Baden-Württemberg (reach 31,268). These three regions account for the largest share of the active audience.
What other brands do Der Freitag fans also like?
Beyond Der Freitag itself, the audience over-indexes on Che Guevara (48.53×), Daniel Day-Lewis (49.93×), Anne Will (36.56×), and Edward Snowden (74.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Der Freitag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.