Sputnik (news agency) Audience in Germany
Sputnik (news agency) has an estimated audience of 604,862 people in Germany. 30.4% are female, 69.6% are male, average age 45.2. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Manor, Progressive rock, Guy Maddin, KLIX (AM), Israel.
The average Sputnik (news agency) fan in Germany is 45.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Manor, Progressive rock, Guy Maddin, with strongest over-indexing on Manor (23.2× the country average). Demographically, the Sputnik (news agency) audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Brand
Demographics of Sputnik (news agency) fans
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 45.2 |
| Estimated audience size | 604,862 |
Audience persona
The typical Sputnik (news agency) fan in Germany is more male, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Manor.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,890 | 0.57× |
| Bayern | 70,388 | 0.72× |
| Sachsen | 66,625 | 2.25× |
| Baden-Württemberg | 63,366 | 0.77× |
| Sachsen-Anhalt | 48,236 | 3.08× |
| Niedersachsen | 40,145 | 0.68× |
| Hessen | 39,231 | 0.85× |
| Thüringen | 29,019 | 1.88× |
| Berlin | 27,761 | 1.03× |
| Brandenburg | 20,905 | 1.11× |
| Rheinland-Pfalz | 16,973 | 0.56× |
| Schleswig-Holstein | 9,555 | 0.44× |
| Hamburg | 7,647 | 0.56× |
| Mecklenburg-Vorpommern | 7,007 | 0.61× |
| Bremen | 2,751 | 0.53× |
| Saarland | 2,638 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manor | 23.2× | Shopping |
| Progressive rock | 2.52× | Music & Radio |
| Guy Maddin | 81.91× | Movies & TV |
| KLIX (AM) | 3.59× | Music & Radio |
| Israel | 2.65× | Travel & Leisure |
| Unique Gifts | 1.73× | Shopping |
| Stradivarius | 1.62× | Shopping |
| Christmas Gift | 1.66× | Kids & Family |
| Therme Erding | 4.46× | Travel & Leisure |
| Medieval fantasy | 10.26× | Literature |
| Birthday Gifts | 1.53× | Kids & Family |
| Urban horticulture | 1.56× | Home & Garden |
| N'Golo Kanté | 4.76× | Sports |
| Este, Veneto | 2.09× | Travel & Leisure |
| Faun (band) | 3.63× | Music & Radio |
| Snow White (Fables) | 1.78× | Literature |
| Natural rubber | 1.72× | Cars & Mobility |
| Stamp collecting | 3.92× | Home & Garden |
| Video izle | 2.27× | |
| Home Delivery | 1.86× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.62 |
| Patriotism | CONSERVATISM | 1.48 |
| Community Orientation | OPEN | 1.31 |
| Tradition | CONSERVATISM | 1.3 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Indulgence | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.9% |
| Germany | 10.8% |
| Brazil | 9.8% |
See Sputnik (news agency) audiences in other countries
More News audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Sputnik (news agency) have in Germany?
Sputnik (news agency) has an estimated audience of 604,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sputnik (news agency) fans?
30.4% of Sputnik (news agency) fans are female, 69.6% are male, with an average age of 45.2 years.
Which brands do Sputnik (news agency) fans like most?
Sputnik (news agency) fans show strongest brand affinity for Manor (23.2×), Progressive rock (2.52×), and Guy Maddin (81.91×) over the country average.
Where do Sputnik (news agency) fans live in Germany?
Sputnik (news agency) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,890), Bayern (reach 70,388), and Sachsen (reach 66,625). These three regions account for the largest share of the active audience.
What other brands do Sputnik (news agency) fans also like?
Beyond Sputnik (news agency) itself, the audience over-indexes on Progressive rock (2.52×), Guy Maddin (81.91×), KLIX (AM) (3.59×), and Israel (2.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sputnik (news agency). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.