Rascasse Audience Intelligence

Sputnik (news agency) Target Market in Germany

A data profile of the people who buy, follow and care about Sputnik (news agency) in Germany — modelled from more than twelve digital signal sources. Sputnik (news agency) has an estimated audience of 599,832 people in Germany.

#1328among Brand in Germany#119in News

The average Sputnik (news agency) fan in Germany is 45.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Che Guevara, Vladimir Lenin, The Epoch Times, with strongest over-indexing on Che Guevara (124.62× the country average).

Demographically, the Sputnik (news agency) audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sputnik (news agency) fan in Germany is more male, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Che Guevara.

Category: News · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sputnik (news agency) profile in Germany.

Audience size
600K
in Germany
Gender
30.4%♀
69.6% male
Age
45.2
average years
Country rank
#10106
Brand in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sputnik (news agency)

30.4% are female, 69.6% are male, average age 45.2.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Sputnik (news agency) audience in Germany
MetricValue
Female30.4%
Male69.6%
Average age45.2
Estimated audience size599,832
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Sputnik (news agency) audience in Germany
Age bracketShare%
16-195%
20-2914%
30-3923%
40-4930%
50+28%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Sputnik (news agency) audience comes from Germany.

Worldwide audience distribution share by country for Sputnik (news agency)
CountryShare
United States11.1%
Germany10.4%
Japan9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sputnik (news agency) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sputnik (news agency) customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~50K3.04×
02Sachsen~50K1.76×
03Thüringen~20K1.52×
04Brandenburg~20K1.14×
05Berlin~30K1.07×
06Niedersachsen~50K0.88×
07Hessen~40K0.81×
08Bayern~80K0.80×
09Mecklenburg-Vorpommern~9K0.79×
10Baden-Württemberg~60K0.74×
11Bremen~4K0.74×
12Nordrhein-Westfalen~90K0.70×
13Saarland~5K0.69×
14Hamburg~9K0.66×
15Schleswig-Holstein~10K0.61×
16Rheinland-Pfalz~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Sputnik (news agency), Germany
0.60×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sputnik (news agency) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sputnik (news agency) audience
#·InterestCategoryAffinity×
01Vladimir LeninPolitics & Society211.53×
02Che GuevaraPolitics & Society124.62×
03Freedom Party of AustriaPolitics & Society50.23×
04Julian AssangePolitics & Society43.15×
05Der FreitagNews33.52×
06The Epoch TimesNews33.35×
07Christian LindnerPolitics & Society30.37×
08Sahra WagenknechtPolitics & Society28.69×
09Neues DeutschlandNews24.95×
10Good Bye, Lenin!Movies & TV17.23×
11BiolandFood & Beverages16.77×
12Gregor GysiPolitics & Society14.41×
13IG MetallPolitics & Society12.54×
14Jan Josef LiefersMovies & TV8.17×
15QatarTravel & Leisure7.91×
16Scooby-DooMovies & TV7.47×
17FocusNews6.34×
18TagesschauMovies & TV5.68×
19Junge FreiheitNews5.42×
20TransfermarktSports2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sputnik (news agency) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sputnik (news agency) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.33×
SpiritualityBALANCE2.16×
PatriotismCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sputnik (news agency) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
Design AffinityPREMIUM0.75×
Sports ActivityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sputnik (news agency)'s target market in Germany?

Sputnik (news agency)'s target market in Germany covers an estimated 599,832 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sputnik (news agency) customers?

30.4% of the Sputnik (news agency) audience are female, 69.6% are male, with an average age of 45.2 years.

03

Which brands do Sputnik (news agency) fans like most?

Sputnik (news agency) fans show strongest brand affinity for Che Guevara (124.62×), Vladimir Lenin (211.53×), and The Epoch Times (33.35×) over the country average.

04

Where do Sputnik (news agency) fans live in Germany?

Sputnik (news agency) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sputnik (news agency) fans also like?

Beyond Sputnik (news agency) itself, the audience over-indexes on Vladimir Lenin (211.53×), The Epoch Times (33.35×), Sahra Wagenknecht (28.69×), and Christian Lindner (30.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in Germany

See Sputnik (news agency) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sputnik (news agency). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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