Rascasse Audience Intelligence

Bioland Audience in Germany

A data profile of the people who buy, follow and care about Bioland in Germany — modelled from more than twelve digital signal sources. Bioland has an estimated audience of 344,995 people in Germany.

#3among Organic food in Germany#69among NGO / Political Party in Germany#776in Food & Beverages

The average Bioland fan in Germany is 46.6 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Che Guevara, Sahra Wagenknecht, Junge Welt, with strongest over-indexing on Che Guevara (24.1× the country average).

Demographically, the Bioland audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bioland fan in Germany is more female, around 46.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Che Guevara.

Category: Food & Beverages · Type: NGO / Political Party · Subtype: Organic food

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bioland profile in Germany.

Audience size
345K
in Germany
Gender
57.3%♀
42.7% male
Age
46.6
average years
Country rank
#15683
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bioland fans

57.3% are female, 42.7% are male, average age 46.6.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Bioland audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age46.6
Estimated audience size344,995
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Bioland audience in Germany
Age bracketShare%
16-197%
20-2911%
30-3918%
40-4927%
50+37%
Fig. 04

Worldwide distribution

68.5%

of the worldwide Bioland audience comes from Germany.

Worldwide audience distribution share by country for Bioland
CountryShare
Germany68.5%
United States6.8%
Italy3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bioland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bioland fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.75×
02Bayern~80K1.35×
03Niedersachsen~40K1.27×
04Rheinland-Pfalz~20K1.13×
05Schleswig-Holstein~10K1.12×
06Berlin~20K1.09×
07Hamburg~8K1.07×
08Hessen~30K1.04×
09Brandenburg~10K1.03×
10Bremen~3K0.90×
11Nordrhein-Westfalen~70K0.89×
12Saarland~4K0.85×
13Mecklenburg-Vorpommern~6K0.84×
14Thüringen~7K0.76×
15Sachsen~10K0.74×
16Sachsen-Anhalt~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Bioland, Germany
0.71×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bioland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bioland audience
#·InterestCategoryAffinity×
01Martin Luther King, Jr.Politics & Society27.23×
02Che GuevaraPolitics & Society24.10×
03United RussiaPolitics & Society21.63×
04Vegetable box schemeFood & Beverages19.50×
05Junge WeltNews19.26×
06DemeterFood & Beverages18.16×
07Sputnik (news agency)News16.77×
08Sahra WagenknechtPolitics & Society14.83×
09Utopia (book)Literature13.89×
10Change.orgPolitics & Society12.19×
11RT (TV network)Movies & TV7.38×
12Viktor OrbánPolitics & Society7.21×
13Organic certificationFood & Beverages6.92×
14Tichys EinblickPolitics & Society6.85×
15AlnaturaShopping6.12×
16Vegan organic gardeningHome & Garden6.00×
17Junge FreiheitNews5.13×
18Organic farmingFood & Beverages3.17×
19TagesschauMovies & TV2.62×
20BildNews1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bioland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bioland audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.87×
SpiritualityBALANCE1.86×
MindfulnessBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bioland audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Early Adopter MentalityPOWER0.79×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bioland have in Germany?

Bioland has an estimated audience of 344,995 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Bioland fans?

57.3% of Bioland fans are female, 42.7% are male, with an average age of 46.6 years.

03

Which brands do Bioland fans like most?

Bioland fans show strongest brand affinity for Che Guevara (24.1×), Sahra Wagenknecht (14.83×), and Junge Welt (19.26×) over the country average.

04

Where do Bioland fans live in Germany?

Bioland fans in Germany are most concentrated in Baden-Württemberg (reach ~80K), Bayern (reach ~80K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bioland fans also like?

Beyond Bioland itself, the audience over-indexes on Sahra Wagenknecht (14.83×), Junge Welt (19.26×), Utopia (book) (13.89×), and Tichys Einblick (6.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Organic food audiences in Germany

See Bioland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bioland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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