Bioland Audience in Germany
Bioland has an estimated audience of 348,348 people in Germany. 57.3% are female, 42.7% are male, average age 46.6. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Che Guevara, Sahra Wagenknecht, Utopia (book), Tichys Einblick, Sputnik (news agency).
The average Bioland fan in Germany is 46.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Che Guevara, Sahra Wagenknecht, Utopia (book), with strongest over-indexing on Che Guevara (24.1× the country average). Demographically, the Bioland audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Healthy Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: NGO / Political Party · Subtype: Organic food
Demographics of Bioland fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 46.6 |
| Estimated audience size | 348,348 |
Audience persona
The typical Bioland fan in Germany is more female, around 46.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Che Guevara.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 89,754 | 1.89× |
| Bayern | 76,705 | 1.37× |
| Nordrhein-Westfalen | 69,489 | 0.91× |
| Niedersachsen | 43,952 | 1.3× |
| Hessen | 28,880 | 1.09× |
| Rheinland-Pfalz | 19,330 | 1.11× |
| Berlin | 18,404 | 1.18× |
| Schleswig-Holstein | 13,751 | 1.1× |
| Brandenburg | 11,580 | 1.07× |
| Sachsen | 11,190 | 0.65× |
| Hamburg | 8,582 | 1.09× |
| Thüringen | 5,052 | 0.57× |
| Mecklenburg-Vorpommern | 4,896 | 0.74× |
| Sachsen-Anhalt | 4,742 | 0.53× |
| Saarland | 2,920 | 0.68× |
| Bremen | 2,158 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Che Guevara | 24.1× | Politics & Society |
| Sahra Wagenknecht | 14.83× | Politics & Society |
| Utopia (book) | 13.89× | Literature |
| Tichys Einblick | 6.85× | Politics & Society |
| Sputnik (news agency) | 16.77× | News |
| Tagesschau | 2.62× | Movies & TV |
| United Russia | 21.63× | Politics & Society |
| Change.org | 12.19× | Politics & Society |
| Demeter | 18.16× | Food & Beverages |
| Martin Luther King, Jr. | 27.23× | Politics & Society |
| RT (TV network) | 7.38× | Movies & TV |
| Organic farming | 3.17× | Food & Beverages |
| Organic certification | 6.92× | Food & Beverages |
| Bild | 1.83× | News |
| Alnatura | 6.12× | Shopping |
| Spiegel Online | 1.95× | News |
| Vegetable box scheme | 19.5× | Food & Beverages |
| Freedom Party of Austria | 12.19× | Politics & Society |
| Vegan organic gardening | 6× | Home & Garden |
| Christian Lindner | 6.98× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.8 |
| Tradition | CONSERVATISM | 1.59 |
| LGBTQ+ Identity | OPEN | 1.58 |
| Need for Security | CONSERVATISM | 1.53 |
| Patriotism | CONSERVATISM | 1.44 |
| Indulgence | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 68.7% |
| United States | 6.8% |
| Italy | 3.1% |
See Bioland audiences in other countries
More Organic food audiences in Germany
- Foodwatch (707,711)
- Demeter (249,388)
- Fairtrade certification (75,372)
- Organic Valley (2,663)
Frequently asked questions
How many fans does Bioland have in Germany?
Bioland has an estimated audience of 348,348 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Bioland fans?
57.3% of Bioland fans are female, 42.7% are male, with an average age of 46.6 years.
Which brands do Bioland fans like most?
Bioland fans show strongest brand affinity for Che Guevara (24.1×), Sahra Wagenknecht (14.83×), and Utopia (book) (13.89×) over the country average.
Where do Bioland fans live in Germany?
Bioland fans in Germany are most concentrated in Baden-Württemberg (reach 89,754), Bayern (reach 76,705), and Nordrhein-Westfalen (reach 69,489). These three regions account for the largest share of the active audience.
What other brands do Bioland fans also like?
Beyond Bioland itself, the audience over-indexes on Sahra Wagenknecht (14.83×), Utopia (book) (13.89×), Tichys Einblick (6.85×), and Sputnik (news agency) (16.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bioland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.