Demeter Audience in Germany
A data profile of the people who buy, follow and care about Demeter in Germany — modelled from more than twelve digital signal sources. Demeter has an estimated audience of 374,704 people in Germany.
The average Demeter fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Biodynamic agriculture, Bio Company, Rudolf Steiner, with strongest over-indexing on Biodynamic agriculture (41.31× the country average).
Demographically, the Demeter audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Demeter fan in Germany is more female, around 41.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Biodynamic agriculture.
At a glance
The key figures that characterise the Demeter profile in Germany.
Search interest · 12-month trend
Demographics of Demeter fans
66.1% are female, 33.9% are male, average age 41.3.
Gender split
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 41.3 |
| Estimated audience size | 374,704 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Demeter audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.4% |
| Germany | 19.3% |
| Italy | 7.4% |
Geography
Where the Demeter audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~40K | 1.21× | |
| 02 | Hessen | ~20K | 1.13× | |
| 03 | Berlin | ~10K | 1.09× | |
| 04 | Bayern | ~40K | 1.07× | |
| 05 | Schleswig-Holstein | ~10K | 1.07× | |
| 06 | Hamburg | ~6K | 1.05× | |
| 07 | Niedersachsen | ~20K | 1.02× | |
| 08 | Rheinland-Pfalz | ~10K | 1.00× | |
| 09 | Nordrhein-Westfalen | ~50K | 0.99× | |
| 10 | Brandenburg | ~8K | 0.98× | |
| 11 | Sachsen | ~10K | 0.97× | |
| 12 | Thüringen | ~6K | 0.94× | |
| 13 | Bremen | ~2K | 0.93× | |
| 14 | Mecklenburg-Vorpommern | ~4K | 0.88× | |
| 15 | Saarland | ~3K | 0.88× | |
| 16 | Sachsen-Anhalt | ~5K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Demeter audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biodynamic agriculture | Home & Garden | 41.31× | ||
| 02 | Anthroposophy | Health | 33.07× | ||
| 03 | Rudolf Steiner | Literature | 26.34× | ||
| 04 | Bio Company | Shopping | 26.13× | ||
| 05 | Denns | Shopping | 21.31× | ||
| 06 | Agroecology | Home & Garden | 19.26× | ||
| 07 | Sustainable agriculture | Home & Garden | 7.88× | ||
| 08 | Foodwatch | Food & Beverages | 7.80× | ||
| 09 | hessnatur | Shopping | 7.75× | ||
| 10 | Greek language | Politics & Society | 7.41× | ||
| 11 | Data security | Business & Career | 7.26× | ||
| 12 | NachDenkSeiten | Politics & Society | 6.43× | ||
| 13 | Jane Goodall | Pets & Animals | 6.26× | ||
| 14 | Alnatura | Shopping | 4.65× | ||
| 15 | Bookselling | Literature | 2.94× | ||
| 16 | Bauhaus | Shopping | 2.91× | ||
| 17 | Rituals | Beauty & Wellness | 2.57× | ||
| 18 | TK Maxx | Shopping | 2.30× | ||
| 19 | Müller (company) | Food & Beverages | 1.88× | ||
| 20 | Tagesschau | Movies & TV | 1.81× |
Personality of the Demeter audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 3.15× | |
| Sustainability | BALANCE | 1.55× | |
| Community Orientation | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Individualism | JOY | 0.83× | |
| Social Media Usage | JOY | 0.88× |
Frequently asked questions
How many fans does Demeter have in Germany?
Demeter has an estimated audience of 374,704 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Demeter fans?
66.1% of Demeter fans are female, 33.9% are male, with an average age of 41.3 years.
Which brands do Demeter fans like most?
Demeter fans show strongest brand affinity for Biodynamic agriculture (41.31×), Bio Company (26.13×), and Rudolf Steiner (26.34×) over the country average.
Where do Demeter fans live in Germany?
Demeter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Demeter fans also like?
Beyond Demeter itself, the audience over-indexes on Bio Company (26.13×), Rudolf Steiner (26.34×), Bauhaus (2.91×), and Agroecology (19.26×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Organic food audiences in Germany
- Foodwatch (717,228)
- Bioland (344,996)
- Fairtrade certification (75,372)
- Organic Valley (2,663)
See Demeter audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Demeter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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