Demeter Audience in Germany
Demeter has an estimated audience of 249,388 people in Germany. 66.1% are female, 33.9% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Biodynamic agriculture, Bio Company, Rudolf Steiner, Bauhaus, Agroecology.
The average Demeter fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Biodynamic agriculture, Bio Company, Rudolf Steiner, with strongest over-indexing on Biodynamic agriculture (41.31× the country average). Demographically, the Demeter audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: NGO / Political Party · Subtype: Organic food
Demographics of Demeter fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 41.3 |
| Estimated audience size | 249,388 |
Audience persona
The typical Demeter fan in Germany is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Biodynamic agriculture.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,088 | 1.01× |
| Bayern | 43,991 | 1.1× |
| Baden-Württemberg | 42,676 | 1.25× |
| Niedersachsen | 25,070 | 1.04× |
| Hessen | 21,809 | 1.15× |
| Berlin | 12,635 | 1.13× |
| Rheinland-Pfalz | 12,324 | 0.99× |
| Sachsen | 11,842 | 0.97× |
| Schleswig-Holstein | 9,453 | 1.06× |
| Brandenburg | 7,509 | 0.97× |
| Hamburg | 5,882 | 1.04× |
| Thüringen | 5,751 | 0.91× |
| Sachsen-Anhalt | 5,403 | 0.84× |
| Mecklenburg-Vorpommern | 4,013 | 0.84× |
| Saarland | 2,468 | 0.81× |
| Bremen | 1,938 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Biodynamic agriculture | 41.31× | Home & Garden |
| Bio Company | 26.13× | Shopping |
| Rudolf Steiner | 26.34× | Literature |
| Bauhaus | 2.91× | Shopping |
| Agroecology | 19.26× | Home & Garden |
| Denns | 21.31× | Shopping |
| Anthroposophy | 33.07× | Health |
| Sustainable agriculture | 7.88× | Home & Garden |
| Data security | 7.26× | Business & Career |
| Tagesschau | 1.81× | Movies & TV |
| TK Maxx | 2.3× | Shopping |
| NachDenkSeiten | 6.43× | Politics & Society |
| Spiegel Online | 1.77× | News |
| Rituals | 2.57× | Beauty & Wellness |
| hessnatur | 7.75× | Shopping |
| Bookselling | 2.94× | Literature |
| Jane Goodall | 6.26× | Pets & Animals |
| Foodwatch | 7.8× | Food & Beverages |
| Alnatura | 4.65× | Shopping |
| Gala | 1.65× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.2 |
| Pet Ownership | JOY | 1.91 |
| LGBTQ+ Identity | OPEN | 1.88 |
| Healthy Lifestyle | BALANCE | 1.83 |
| Mindfulness | BALANCE | 1.59 |
| Need for Security | CONSERVATISM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 18.9% |
| Italy | 7.2% |
See Demeter audiences in other countries
More Organic food audiences in Germany
- Foodwatch (707,711)
- Bioland (348,348)
- Fairtrade certification (75,372)
- Organic Valley (2,663)
Frequently asked questions
How many fans does Demeter have in Germany?
Demeter has an estimated audience of 249,388 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Demeter fans?
66.1% of Demeter fans are female, 33.9% are male, with an average age of 41.3 years.
Which brands do Demeter fans like most?
Demeter fans show strongest brand affinity for Biodynamic agriculture (41.31×), Bio Company (26.13×), and Rudolf Steiner (26.34×) over the country average.
Where do Demeter fans live in Germany?
Demeter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,088), Bayern (reach 43,991), and Baden-Württemberg (reach 42,676). These three regions account for the largest share of the active audience.
What other brands do Demeter fans also like?
Beyond Demeter itself, the audience over-indexes on Bio Company (26.13×), Rudolf Steiner (26.34×), Bauhaus (2.91×), and Agroecology (19.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Demeter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.