Rascasse Audience Intelligence

Agroecology Audience in Germany

A data profile of the people who buy, follow and care about Agroecology in Germany — modelled from more than twelve digital signal sources. Agroecology has an estimated audience of 343,837 people in Germany.

#269among Field of study in Germany#5734among Topic in Germany#777in Home & Garden

The average Agroecology fan in Germany is 44.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fertilizer, Non-alcoholic beverage, John Deere, with strongest over-indexing on Fertilizer (17.11× the country average).

Demographically, the Agroecology audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Agroecology fan in Germany is balanced, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Fertilizer.

Category: Home & Garden · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Agroecology profile in Germany.

Audience size
344K
in Germany
Gender
53.3%♀
46.7% male
Age
44.9
average years
Country rank
#15724
Topic in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Agroecology fans

53.3% are female, 46.7% are male, average age 44.9.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Agroecology audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age44.9
Estimated audience size343,837
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Agroecology audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3921%
40-4925%
50+32%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Agroecology audience comes from Germany.

Worldwide audience distribution share by country for Agroecology
CountryShare
United States25.2%
France13.0%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Agroecology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Agroecology fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.32×
02Saarland~5K1.26×
03Berlin~20K1.21×
04Sachsen-Anhalt~9K1.06×
05Mecklenburg-Vorpommern~7K1.05×
06Thüringen~9K1.02×
07Brandenburg~10K0.97×
08Hamburg~7K0.95×
09Schleswig-Holstein~10K0.94×
10Rheinland-Pfalz~20K0.92×
11Sachsen~20K0.91×
12Niedersachsen~30K0.87×
13Hessen~20K0.84×
14Baden-Württemberg~40K0.81×
15Bayern~40K0.78×
16Nordrhein-Westfalen~60K0.77×
Fig. 06

Affinity by region

Affinity by region — Agroecology, Germany
0.77×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Agroecology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Agroecology audience
#·InterestCategoryAffinity×
01DemeterFood & Beverages19.26×
02FertilizerHome & Garden17.11×
03Food bankPolitics & Society15.53×
04John DeereCars & Mobility14.46×
05Non-alcoholic beverageFood & Beverages12.46×
06Frozen foodFood & Beverages10.80×
07Richard David PrechtPolitics & Society9.82×
08BeekeeperFood & Beverages9.70×
09Traditional medicineHealth9.57×
10Hannah ArendtLiterature8.75×
11Organic certificationFood & Beverages6.63×
12Mineral waterFood & Beverages6.55×
13ForestryHome & Garden5.14×
14Political scienceBusiness & Career4.83×
15Organic farmingFood & Beverages4.57×
16FocusNews3.66×
17Efficient energy useTechnology & Electronics3.19×
18TagesschauMovies & TV3.13×
19NatureHome & Garden2.85×
20Müller (company)Food & Beverages2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Agroecology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Agroecology audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.36×
Urban LifestyleOPEN2.22×
Quality AwarenessPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Agroecology audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.42×
Luxury OrientationPREMIUM0.74×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Agroecology have in Germany?

Agroecology has an estimated audience of 343,837 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Agroecology fans?

53.3% of Agroecology fans are female, 46.7% are male, with an average age of 44.9 years.

03

Which brands do Agroecology fans like most?

Agroecology fans show strongest brand affinity for Fertilizer (17.11×), Non-alcoholic beverage (12.46×), and John Deere (14.46×) over the country average.

04

Where do Agroecology fans live in Germany?

Agroecology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Agroecology fans also like?

Beyond Agroecology itself, the audience over-indexes on Non-alcoholic beverage (12.46×), John Deere (14.46×), Tagesschau (3.13×), and Organic farming (4.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Agroecology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Agroecology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →