A data profile of the people who buy, follow and care about Agroecology in United States — modelled from more than twelve digital signal sources. Agroecology has an estimated audience of 2,194,179 people in United States.
The average Agroecology fan in United States is 45.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Sustainable energy, Renewable energy, Urban agriculture, with strongest over-indexing on Sustainable energy (17.09× the country average).
Demographically, the Agroecology audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Agroecology fan in United States is more female, around 45.9 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Agroecology profile in United States.
65.3% are female, 34.7% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 45.9 |
| Estimated audience size | 2,194,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 36% |
Where the Agroecology audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~30K | 6.99× | |
| 02 | Washington, District of Columbia | ~9K | 1.43× | |
| 03 | Oregon | ~30K | 1.38× | |
| 04 | Wisconsin | ~40K | 1.36× | |
| 05 | California | ~300K | 1.32× | |
| 06 | Hawaii | ~10K | 1.25× | |
| 07 | New Hampshire | ~10K | 1.22× | |
| 08 | Montana | ~7K | 1.20× | |
| 09 | North Carolina | ~80K | 1.17× | |
| 10 | Massachusetts | ~50K | 1.12× | |
| 11 | Maine | ~9K | 1.10× | |
| 12 | Rhode Island | ~7K | 1.04× | |
| 13 | Alaska | ~5K | 1.02× | |
| 14 | Washington | ~40K | 0.99× | |
| 15 | North Dakota | ~4K | 0.99× | |
| 16 | South Dakota | ~5K | 0.98× | |
| 17 | Minnesota | ~30K | 0.94× | |
| 18 | Connecticut | ~20K | 0.94× | |
| 19 | Delaware | ~6K | 0.94× | |
| 20 | New Mexico | ~10K | 0.93× | |
| 21 | West Virginia | ~9K | 0.91× | |
| 22 | Colorado | ~30K | 0.90× | |
| 23 | Idaho | ~10K | 0.90× | |
| 24 | Nebraska | ~10K | 0.89× | |
| 25 | Iowa | ~20K | 0.87× | |
| 26 | Mississippi | ~20K | 0.87× | |
| 27 | New York | ~100K | 0.85× | |
| 28 | Arkansas | ~20K | 0.85× | |
| 29 | Kansas | ~10K | 0.84× | |
| 30 | Kentucky | ~20K | 0.82× | |
| 31 | Maryland | ~30K | 0.81× | |
| 32 | Louisiana | ~20K | 0.81× | |
| 33 | Oklahoma | ~20K | 0.81× | |
| 34 | Nevada | ~20K | 0.80× | |
| 35 | Utah | ~20K | 0.80× | |
| 36 | Michigan | ~50K | 0.79× | |
| 37 | Virginia | ~40K | 0.79× | |
| 38 | Alabama | ~20K | 0.79× | |
| 39 | Pennsylvania | ~60K | 0.76× | |
| 40 | Missouri | ~30K | 0.76× | |
| 41 | South Carolina | ~20K | 0.76× | |
| 42 | Tennessee | ~30K | 0.75× | |
| 43 | Indiana | ~30K | 0.75× | |
| 44 | New Jersey | ~40K | 0.72× | |
| 45 | Illinois | ~50K | 0.71× | |
| 46 | Georgia | ~50K | 0.71× | |
| 47 | Arizona | ~30K | 0.71× | |
| 48 | Ohio | ~50K | 0.68× | |
| 49 | Florida | ~100K | 0.66× | |
| 50 | Texas | ~100K | 0.64× |
The strongest cross-interests of the Agroecology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban agriculture | Business & Career | 26.65× | ||
| 02 | Homeopathy | Health | 24.23× | ||
| 03 | Sustainable energy | Home & Garden | 17.09× | ||
| 04 | Renewable energy | Business & Career | 13.97× | ||
| 05 | Everglades | Travel & Leisure | 12.82× | ||
| 06 | Fertilizer | Home & Garden | 9.45× | ||
| 07 | Acupuncture | Health | 9.32× | ||
| 08 | Garden centre | Home & Garden | 8.85× | ||
| 09 | Web server | Technology & Electronics | 5.74× | ||
| 10 | Weather forecasting | Home & Garden | 5.61× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 4.98× | ||
| 12 | Microwave oven | Home & Garden | 4.67× | ||
| 13 | Hypermarket | Shopping | 4.66× | ||
| 14 | Organic farming | Food & Beverages | 4.55× | ||
| 15 | Innovation | Business & Career | 3.78× | ||
| 16 | Solar energy | Home & Garden | 3.75× | ||
| 17 | Organic food | Food & Beverages | 3.44× | ||
| 18 | Airbnb | Travel & Leisure | 2.51× | ||
| 19 | Trader Joe's | Shopping | 2.41× | ||
| 20 | Internet & Social Media | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 4.82× | |
| Urban Lifestyle | OPEN | 3.62× | |
| Convenience Orientation | PREMIUM | 2.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| Social Media Usage | JOY | 1.01× |
Agroecology has an estimated audience of 2,194,179 people in United States, concentrated in California and Texas.
65.3% of Agroecology fans are female, 34.7% are male, with an average age of 45.9 years.
Agroecology fans show strongest brand affinity for Sustainable energy (17.09×), Renewable energy (13.97×), and Urban agriculture (26.65×) over the country average.
Agroecology fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Agroecology itself, the audience over-indexes on Renewable energy (13.97×), Urban agriculture (26.65×), Fertilizer (9.45×), and Homeopathy (24.23×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Agroecology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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