Denns Target Market in Germany
A data profile of the people who buy, follow and care about Denns in Germany — modelled from more than twelve digital signal sources. Denns has an estimated audience of 243,635 people in Germany.
The average Denns fan in Germany is 38.8 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Unique Gifts, Plant-based diet, Hobby, with strongest over-indexing on Unique Gifts (7.4× the country average).
Demographically, the Denns audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Denns fan in Germany is more female, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Unique Gifts.
At a glance
The key figures that characterise the Denns profile in Germany.
Search interest · 12-month trend
Customer demographics of Denns
82.5% are female, 17.5% are male, average age 38.8.
Gender split
| Metric | Value |
|---|---|
| Female | 82.5% |
| Male | 17.5% |
| Average age | 38.8 |
| Estimated audience size | 243,635 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 24% | |
| 30-39 | 33% | |
| 40-49 | 26% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Denns audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 74.9% |
| Austria | 20.8% |
| United States | 0.8% |
Geography
Where the Denns audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 2.71× | |
| 02 | Hamburg | ~9K | 1.60× | |
| 03 | Bayern | ~60K | 1.58× | |
| 04 | Baden-Württemberg | ~50K | 1.30× | |
| 05 | Schleswig-Holstein | ~10K | 1.18× | |
| 06 | Niedersachsen | ~30K | 1.12× | |
| 07 | Hessen | ~20K | 1.11× | |
| 08 | Nordrhein-Westfalen | ~60K | 1.01× | |
| 09 | Sachsen | ~10K | 0.88× | |
| 10 | Thüringen | ~5K | 0.76× | |
| 11 | Rheinland-Pfalz | ~9K | 0.72× | |
| 12 | Brandenburg | ~6K | 0.70× | |
| 13 | Bremen | ~1K | 0.64× | |
| 14 | Saarland | ~2K | 0.61× | |
| 15 | Mecklenburg-Vorpommern | ~3K | 0.59× | |
| 16 | Sachsen-Anhalt | ~4K | 0.53× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Denns audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIVB Beach Volleyball World Tour | Sports | 27.22× | ||
| 02 | Demeter | Food & Beverages | 21.31× | ||
| 03 | Plant-based diet | Health | 13.39× | ||
| 04 | Michael Bublé | Music & Radio | 12.72× | ||
| 05 | Frozen food | Food & Beverages | 8.96× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 8.62× | ||
| 07 | Unique Gifts | Shopping | 7.40× | ||
| 08 | Birdwatching | Pets & Animals | 6.94× | ||
| 09 | Alnatura | Shopping | 6.55× | ||
| 10 | Alltours | Travel & Leisure | 6.00× | ||
| 11 | Mineral water | Food & Beverages | 5.49× | ||
| 12 | National park | Travel & Leisure | 4.56× | ||
| 13 | Nordsee | Food & Beverages | 4.48× | ||
| 14 | Mango | Shopping | 3.96× | ||
| 15 | Hobby | Home & Garden | 3.94× | ||
| 16 | Extreme sport | Sports | 3.30× | ||
| 17 | Fair trade | Business & Career | 3.20× | ||
| 18 | Organic farming | Food & Beverages | 2.87× | ||
| 19 | Der Tagesspiegel | News | 2.76× | ||
| 20 | Postbank | Business & Career | 2.49× |
Personality of the Denns audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.27× | |
| Convenience Orientation | PREMIUM | 2.15× | |
| Risk Appetite | THRILL | 1.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Price Sensitivity | PREMIUM | 0.57× | |
| Extroversion | THRILL | 0.77× |
Frequently asked questions
Who is Denns's target market in Germany?
Denns's target market in Germany covers an estimated 243,635 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Denns customers?
82.5% of the Denns audience are female, 17.5% are male, with an average age of 38.8 years.
Which brands do Denns fans like most?
Denns fans show strongest brand affinity for Unique Gifts (7.4×), Plant-based diet (13.39×), and Hobby (3.94×) over the country average.
Where do Denns fans live in Germany?
Denns fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Denns fans also like?
Beyond Denns itself, the audience over-indexes on Plant-based diet (13.39×), Hobby (3.94×), Demeter (21.31×), and Non-alcoholic beverage (8.62×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Supermarket audiences in Germany
See Denns audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Denns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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