Denns Audience in Germany
Denns has an estimated audience of 255,398 people in Germany. 82.5% are female, 17.5% are male, average age 38.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Cynthia Erivo, Mothercare, Artistic inspiration, Collectable, VfL Wolfsburg.
The average Denns fan in Germany is 38.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Cynthia Erivo, Mothercare, Artistic inspiration, with strongest over-indexing on Cynthia Erivo (9.22× the country average). Demographically, the Denns audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Denns fans
| Metric | Value |
|---|---|
| Female | 82.5% |
| Male | 17.5% |
| Average age | 38.8 |
| Estimated audience size | 255,398 |
Audience persona
The typical Denns fan in Germany is more female, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Cynthia Erivo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 66,770 | 1.63× |
| Nordrhein-Westfalen | 58,272 | 1.04× |
| Baden-Württemberg | 47,160 | 1.35× |
| Berlin | 31,616 | 2.77× |
| Niedersachsen | 27,931 | 1.13× |
| Hessen | 22,184 | 1.14× |
| Sachsen | 11,174 | 0.89× |
| Schleswig-Holstein | 10,755 | 1.17× |
| Hamburg | 9,843 | 1.71× |
| Rheinland-Pfalz | 8,684 | 0.68× |
| Brandenburg | 5,165 | 0.65× |
| Thüringen | 4,486 | 0.69× |
| Sachsen-Anhalt | 2,323 | 0.35× |
| Mecklenburg-Vorpommern | 2,036 | 0.42× |
| Bremen | 568 | 0.26× |
| Saarland | 418 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cynthia Erivo | 9.22× | Movies & TV |
| Mothercare | 2.64× | Kids & Family |
| Artistic inspiration | 1.58× | Arts & Culture |
| Collectable | 2.05× | Kids & Family |
| VfL Wolfsburg | 2.13× | Sports |
| Opposition (politics) | 6.79× | Politics & Society |
| Ding Feng (elder) | 25.97× | Politics & Society |
| Roaming | 3.61× | Technology & Electronics |
| Gründerzeit | 4.77× | Politics & Society |
| Braun Büffel | 7.17× | Fashion & Accessoires |
| Sixx | 1.92× | Movies & TV |
| Bugatti Chiron | 3.36× | Cars & Mobility |
| Socialist Federal Republic of Yugoslavia | 2.63× | Politics & Society |
| Endless Space | 9.87× | Games |
| Zamalek SC | 3.59× | Sports |
| Natural gas vehicle | 7.25× | Cars & Mobility |
| English literature | 3.08× | Literature |
| A Streetcar Named Desire (play) | 5.98× | Literature |
| Vijesti.ba | 1.87× | News |
| Ayrton Senna | 2.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.07 |
| Sustainability | BALANCE | 1.97 |
| Risk Appetite | THRILL | 1.91 |
| Travelling | THRILL | 1.74 |
| Indulgence | JOY | 1.68 |
| Convenience Orientation | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 76.0% |
| Austria | 20.0% |
| Switzerland | 0.7% |
See Denns audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Denns have in Germany?
Denns has an estimated audience of 255,398 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Denns fans?
82.5% of Denns fans are female, 17.5% are male, with an average age of 38.8 years.
Which brands do Denns fans like most?
Denns fans show strongest brand affinity for Cynthia Erivo (9.22×), Mothercare (2.64×), and Artistic inspiration (1.58×) over the country average.
Where do Denns fans live in Germany?
Denns fans in Germany are most concentrated in Bayern (reach 66,770), Nordrhein-Westfalen (reach 58,272), and Baden-Württemberg (reach 47,160). These three regions account for the largest share of the active audience.
What other brands do Denns fans also like?
Beyond Denns itself, the audience over-indexes on Mothercare (2.64×), Artistic inspiration (1.58×), Collectable (2.05×), and VfL Wolfsburg (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Denns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.