Plant-based diet Audience in Germany
Plant-based diet has an estimated audience of 1,171,220 people in Germany. 74.9% are female, 25.1% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vegetarian cuisine, Vegan Recipes, Gluten-free diet, Healthy food, Healthy Recipes.
The average Plant-based diet fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vegetarian cuisine, Vegan Recipes, Gluten-free diet, with strongest over-indexing on Vegetarian cuisine (6.79× the country average). Demographically, the Plant-based diet audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Plant-based diet fans
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 33.7 |
| Estimated audience size | 1,171,220 |
Audience persona
The typical Plant-based diet fan in Germany is more female, around 33.7 years old, with strong Sustainability tendencies and a notable affinity for Vegetarian cuisine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 173,264 | 0.68× |
| Bayern | 150,142 | 0.8× |
| Baden-Württemberg | 136,892 | 0.86× |
| Niedersachsen | 78,796 | 0.69× |
| Hessen | 64,843 | 0.73× |
| Berlin | 46,870 | 0.9× |
| Rheinland-Pfalz | 45,670 | 0.78× |
| Sachsen | 44,971 | 0.78× |
| Brandenburg | 35,998 | 0.99× |
| Schleswig-Holstein | 32,346 | 0.77× |
| Thüringen | 32,110 | 1.08× |
| Sachsen-Anhalt | 29,048 | 0.96× |
| Mecklenburg-Vorpommern | 26,689 | 1.19× |
| Bremen | 25,927 | 2.59× |
| Saarland | 23,962 | 1.67× |
| Hamburg | 21,360 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vegetarian cuisine | 6.79× | Food & Beverages |
| Vegan Recipes | 11.48× | Food & Beverages |
| Gluten-free diet | 13.61× | Food & Beverages |
| Healthy food | 8.57× | Health |
| Healthy Recipes | 16.55× | Food & Beverages |
| Clean Eating | 18.68× | Food & Beverages |
| Tagesschau | 3.47× | Movies & TV |
| Bauhaus | 3.73× | Shopping |
| Natural World | 3.76× | Fashion & Accessoires |
| Organic horticulture | 9.78× | Food & Beverages |
| Raw veganism | 21.29× | Food & Beverages |
| Vegetable | 5.19× | Food & Beverages |
| More Nutrition | 4.23× | Health |
| Natural foods | 6.57× | Food & Beverages |
| Silk (soy milk) | 32.02× | Food & Beverages |
| Juice | 5.96× | Food & Beverages |
| Happy New Year (2014 film) | 6.58× | Movies & TV |
| Almond milk | 14.89× | Food & Beverages |
| Vegan nutrition | 5.7× | Health |
| Eating Healthy | 18.84× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.92 |
| Healthy Lifestyle | BALANCE | 2.12 |
| Sports Activity | POWER | 2 |
| Urban Lifestyle | OPEN | 1.65 |
| Indulgence | JOY | 1.58 |
| DIY Mentality | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.2% |
| United Kingdom | 10.6% |
| India | 8.1% |
See Plant-based diet audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plant-based diet have in Germany?
Plant-based diet has an estimated audience of 1,171,220 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plant-based diet fans?
74.9% of Plant-based diet fans are female, 25.1% are male, with an average age of 33.7 years.
Which brands do Plant-based diet fans like most?
Plant-based diet fans show strongest brand affinity for Vegetarian cuisine (6.79×), Vegan Recipes (11.48×), and Gluten-free diet (13.61×) over the country average.
Where do Plant-based diet fans live in Germany?
Plant-based diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 173,264), Bayern (reach 150,142), and Baden-Württemberg (reach 136,892). These three regions account for the largest share of the active audience.
What other brands do Plant-based diet fans also like?
Beyond Plant-based diet itself, the audience over-indexes on Vegan Recipes (11.48×), Gluten-free diet (13.61×), Healthy food (8.57×), and Healthy Recipes (16.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plant-based diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.