Organic horticulture Audience in Germany
Organic horticulture has an estimated audience of 2,164,659 people in Germany. 65.5% are female, 34.5% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Sachsen-Anhalt, Thüringen. Top brand affinities: Artistic inspiration, Progressive rock, Enzkreis, Collectable, Natural rubber.
The average Organic horticulture fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen-Anhalt, Thüringen. Top brand affinities include Artistic inspiration, Progressive rock, Enzkreis, with strongest over-indexing on Artistic inspiration (3× the country average). Demographically, the Organic horticulture audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Organic horticulture fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 41.8 |
| Estimated audience size | 2,164,659 |
Audience persona
The typical Organic horticulture fan in Germany is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,114 | 0.2× |
| Sachsen-Anhalt | 87,000 | 1.55× |
| Thüringen | 85,508 | 1.55× |
| Bayern | 80,916 | 0.23× |
| Rheinland-Pfalz | 78,419 | 0.72× |
| Brandenburg | 76,970 | 1.15× |
| Bremen | 73,289 | 3.96× |
| Baden-Württemberg | 73,186 | 0.25× |
| Niedersachsen | 72,797 | 0.35× |
| Mecklenburg-Vorpommern | 71,548 | 1.73× |
| Sachsen | 69,133 | 0.65× |
| Schleswig-Holstein | 68,047 | 0.88× |
| Hessen | 54,565 | 0.33× |
| Berlin | 48,707 | 0.5× |
| Hamburg | 46,522 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 3× | Arts & Culture |
| Progressive rock | 3.34× | Music & Radio |
| Enzkreis | 17.95× | Travel & Leisure |
| Collectable | 2.35× | Kids & Family |
| Natural rubber | 3.28× | Cars & Mobility |
| Gil Ofarim | 1.77× | Music & Radio |
| Product design | 1.68× | Business & Career |
| Icon (magazine) | 2.22× | Arts & Culture |
| Roaming | 3.42× | Technology & Electronics |
| Socialist Federal Republic of Yugoslavia | 3.57× | Politics & Society |
| Klis | 20× | Travel & Leisure |
| L'Île-Rousse | 9.44× | Travel & Leisure |
| Sixx | 2.28× | Movies & TV |
| Karaman | 5.82× | Sports |
| Cadaqués | 7× | Travel & Leisure |
| Hog Hunting | 3.17× | Sports |
| Low-carbon emission | 3.86× | Politics & Society |
| Cachorro | 2.15× | Pets & Animals |
| Catania | 5.37× | Travel & Leisure |
| Valhalla Rising (film) | 6.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.12 |
| Design Affinity | PREMIUM | 2.36 |
| Urban Lifestyle | OPEN | 2.32 |
| DIY Mentality | THRILL | 2.23 |
| Sports Activity | POWER | 1.94 |
| Career Orientation | POWER | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Germany | 10.8% |
| France | 10.5% |
See Organic horticulture audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Organic horticulture have in Germany?
Organic horticulture has an estimated audience of 2,164,659 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen-Anhalt.
What is the gender split and age of Organic horticulture fans?
65.5% of Organic horticulture fans are female, 34.5% are male, with an average age of 41.8 years.
Which brands do Organic horticulture fans like most?
Organic horticulture fans show strongest brand affinity for Artistic inspiration (3×), Progressive rock (3.34×), and Enzkreis (17.95×) over the country average.
Where do Organic horticulture fans live in Germany?
Organic horticulture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,114), Sachsen-Anhalt (reach 87,000), and Thüringen (reach 85,508). These three regions account for the largest share of the active audience.
What other brands do Organic horticulture fans also like?
Beyond Organic horticulture itself, the audience over-indexes on Progressive rock (3.34×), Enzkreis (17.95×), Collectable (2.35×), and Natural rubber (3.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Organic horticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.