Rascasse Audience Intelligence

Organic horticulture Audience in Germany

A data profile of the people who buy, follow and care about Organic horticulture in Germany — modelled from more than twelve digital signal sources. Organic horticulture has an estimated audience of 2,164,659 people in Germany.

#1794among Topic in Germany#154in Food & Beverages

The average Organic horticulture fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Armedangels, Houseplant, Sarah Hyland, with strongest over-indexing on Armedangels (25.99× the country average).

Demographically, the Organic horticulture audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Organic horticulture fan in Germany is more female, around 41.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Armedangels.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Organic horticulture profile in Germany.

Audience size
2.2M
in Germany
Gender
65.5%♀
34.5% male
Age
41.8
average years
Country rank
#3082
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Organic horticulture fans

65.5% are female, 34.5% are male, average age 41.8.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Organic horticulture audience in Germany
MetricValue
Female65.5%
Male34.5%
Average age41.8
Estimated audience size2,164,659
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Organic horticulture audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4926%
50+23%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Organic horticulture audience comes from Germany.

Worldwide audience distribution share by country for Organic horticulture
CountryShare
United States22.9%
Germany10.8%
France10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Organic horticulture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Organic horticulture fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.54×
02Mecklenburg-Vorpommern~50K1.13×
03Sachsen-Anhalt~60K1.10×
04Thüringen~60K1.10×
05Brandenburg~70K1.02×
06Hamburg~50K0.99×
07Schleswig-Holstein~80K0.98×
08Rheinland-Pfalz~100K0.95×
09Sachsen~100K0.94×
10Berlin~90K0.91×
11Niedersachsen~200K0.89×
12Hessen~100K0.88×
13Baden-Württemberg~300K0.87×
14Bayern~300K0.85×
15Nordrhein-Westfalen~400K0.82×
Fig. 06

Affinity by region

Affinity by region — Organic horticulture, Germany
0.82×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Organic horticulture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Organic horticulture audience
#·InterestCategoryAffinity×
01ArmedangelsFashion & Accessoires25.99×
02Melanie LynskeyMovies & TV20.00×
03Alicia SilverstoneMovies & TV20.00×
04Austin Powers (film series)Movies & TV20.00×
05School of RockMovies & TV20.00×
06Sarah HylandMovies & TV18.27×
07Monty Python's Life of BrianMovies & TV15.33×
08GreenhouseHome & Garden11.22×
09HouseplantHome & Garden10.93×
10Isabel MarantFashion & Accessoires10.36×
11Amanda SeyfriedMovies & TV10.04×
12Plant-based dietHealth9.78×
13Adriana LimaFashion & Accessoires9.62×
14Window blindHome & Garden8.51×
15BonsaiHome & Garden7.45×
16Maite KellyMusic & Radio6.53×
17Ornamental plantHome & Garden6.34×
18Plant nurseryHome & Garden4.82×
19Organic farmingFood & Beverages4.54×
20HugendubelShopping3.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Organic horticulture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Organic horticulture audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.50×
SustainabilityBALANCE2.27×
Design AffinityPREMIUM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Organic horticulture audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.91×
PatriotismCONSERVATISM0.93×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Organic horticulture have in Germany?

Organic horticulture has an estimated audience of 2,164,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Organic horticulture fans?

65.5% of Organic horticulture fans are female, 34.5% are male, with an average age of 41.8 years.

03

Which brands do Organic horticulture fans like most?

Organic horticulture fans show strongest brand affinity for Armedangels (25.99×), Houseplant (10.93×), and Sarah Hyland (18.27×) over the country average.

04

Where do Organic horticulture fans live in Germany?

Organic horticulture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Organic horticulture fans also like?

Beyond Organic horticulture itself, the audience over-indexes on Houseplant (10.93×), Sarah Hyland (18.27×), Greenhouse (11.22×), and Melanie Lynskey (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Organic horticulture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Organic horticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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