Organic horticulture Audience in United States
Organic horticulture has an estimated audience of 4,572,302 people in United States. 56.2% are female, 43.8% are male, average age 45.2. Top regions: Tennessee, Indiana, Florida. Top brand affinities: PSV Eindhoven, Planet Fitness, Urban Gardening, Do it yourself (DIY), Diaper bag.
The average Organic horticulture fan in United States is 45.2 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Indiana, Florida. Top brand affinities include PSV Eindhoven, Planet Fitness, Urban Gardening, with strongest over-indexing on PSV Eindhoven (112.42× the country average). Demographically, the Organic horticulture audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Organic horticulture fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 45.2 |
| Estimated audience size | 4,572,302 |
Audience persona
The typical Organic horticulture fan in United States is more female, around 45.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for PSV Eindhoven.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Tennessee | 122,167 | 1.33× |
| Indiana | 118,179 | 1.41× |
| Florida | 113,573 | 0.37× |
| Texas | 112,922 | 0.29× |
| North Carolina | 109,888 | 0.8× |
| Ohio | 109,442 | 0.78× |
| Georgia | 108,997 | 0.77× |
| Michigan | 108,949 | 0.91× |
| Wisconsin | 108,369 | 1.58× |
| California | 104,416 | 0.21× |
| Arizona | 104,362 | 1.12× |
| Pennsylvania | 103,904 | 0.67× |
| Connecticut | 103,047 | 2.25× |
| Oregon | 101,026 | 1.93× |
| Virginia | 99,774 | 0.9× |
| Maryland | 99,273 | 1.26× |
| New Jersey | 99,033 | 0.85× |
| Illinois | 97,456 | 0.64× |
| Minnesota | 96,823 | 1.48× |
| New York | 96,114 | 0.38× |
| Massachusetts | 95,830 | 1.06× |
| Washington | 93,546 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 112.42× | Sports |
| Planet Fitness | 3.43× | Sports |
| Urban Gardening | 91.55× | Home & Garden |
| Do it yourself (DIY) | 2.73× | Home & Garden |
| Diaper bag | 5.02× | Kids & Family |
| Organic farming | 4.04× | Food & Beverages |
| Local food | 3.08× | Food & Beverages |
| Metaphysics | 3.46× | Business & Career |
| Fly fishing | 3.73× | Sports |
| Ace Hardware | 2.79× | Home & Garden |
| Bass guitar | 2.62× | Music & Radio |
| Luxury real estate | 3.25× | Business & Career |
| Clarinet | 4.65× | Music & Radio |
| Costa Coffee | 20× | Food & Beverages |
| Contemporary art | 2.95× | Arts & Culture |
| Plant nursery | 3.71× | Home & Garden |
| FC Bayern Munich | 3.36× | Sports |
| Art exhibition | 3.29× | Arts & Culture |
| Multi-tool | 4.12× | Home & Garden |
| Menards | 2.4× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 11.39 |
| Sustainability | BALANCE | 2.47 |
| Design Affinity | PREMIUM | 2.05 |
| DIY Mentality | THRILL | 1.88 |
| Healthy Lifestyle | BALANCE | 1.67 |
| Pet Ownership | JOY | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Germany | 10.8% |
| France | 10.5% |
See Organic horticulture audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Organic horticulture have in United States?
Organic horticulture has an estimated audience of 4,572,302 people in United States, concentrated in Tennessee and Indiana.
What is the gender split and age of Organic horticulture fans?
56.2% of Organic horticulture fans are female, 43.8% are male, with an average age of 45.2 years.
Which brands do Organic horticulture fans like most?
Organic horticulture fans show strongest brand affinity for PSV Eindhoven (112.42×), Planet Fitness (3.43×), and Urban Gardening (91.55×) over the country average.
Where do Organic horticulture fans live in United States?
Organic horticulture fans in United States are most concentrated in Tennessee (reach 122,167), Indiana (reach 118,179), and Florida (reach 113,573). These three regions account for the largest share of the active audience.
What other brands do Organic horticulture fans also like?
Beyond Organic horticulture itself, the audience over-indexes on Planet Fitness (3.43×), Urban Gardening (91.55×), Do it yourself (DIY) (2.73×), and Diaper bag (5.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Organic horticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.