Rascasse Audience Intelligence

Organic horticulture Audience in United States

A data profile of the people who buy, follow and care about Organic horticulture in United States — modelled from more than twelve digital signal sources. Organic horticulture has an estimated audience of 4,572,302 people in United States.

#3995among Topic in United States#478in Food & Beverages

The average Organic horticulture fan in United States is 45.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Organic farming, Do it yourself (DIY), Ace Hardware, with strongest over-indexing on Organic farming (4.25× the country average).

Demographically, the Organic horticulture audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.

The typical Organic horticulture fan in United States is more female, around 45.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Organic farming.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Organic horticulture profile in United States.

Audience size
4.6M
in United States
Gender
56.2%♀
43.8% male
Age
45.2
average years
Country rank
#7216
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Organic horticulture fans

56.2% are female, 43.8% are male, average age 45.2.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Organic horticulture audience in United States
MetricValue
Female56.2%
Male43.8%
Average age45.2
Estimated audience size4,572,302
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Organic horticulture audience in United States
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4922%
50+36%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Organic horticulture audience comes from United States.

Worldwide audience distribution share by country for Organic horticulture
CountryShare
United States22.9%
Germany10.8%
France10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Organic horticulture audience in United States is strongest.

Fig. 05

Top regions by affinity

Organic horticulture fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~50K1.14×
02Oregon~60K1.10×
03Wisconsin~70K1.06×
04Minnesota~70K1.05×
05Tennessee~100K1.04×
06Indiana~90K1.04×
07Maryland~80K1.03×
08Arizona~90K1.01×
09Massachusetts~90K1.01×
10Washington~90K1.00×
11Michigan~100K0.99×
12Virginia~100K0.99×
13Ohio~100K0.98×
14North Carolina~100K0.98×
15New Jersey~100K0.98×
16Georgia~100K0.97×
17Pennsylvania~100K0.96×
18Illinois~100K0.96×
19Florida~300K0.93×
20New York~200K0.93×
21Texas~400K0.92×
22California~500K0.91×
Fig. 06

Affinity by region

Affinity by region — Organic horticulture, United States
0.91×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Organic horticulture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Organic horticulture audience
#·InterestCategoryAffinity×
01Urban GardeningHome & Garden49.03×
02Costa CoffeeFood & Beverages20.00×
03Urban agricultureBusiness & Career9.55×
04Minnesota WildSports4.31×
05Organic farmingFood & Beverages4.25×
06FertilizerHome & Garden4.09×
07HerbalismHealth3.25×
08Ace HardwareHome & Garden3.21×
09Luxury real estateBusiness & Career2.95×
10Diaper bagKids & Family2.83×
11MetaphysicsBusiness & Career2.60×
12InnovationBusiness & Career2.47×
13Local foodFood & Beverages2.38×
14Planet FitnessSports2.24×
15SustainabilityPolitics & Society2.11×
16Do it yourself (DIY)Home & Garden2.06×
17MenardsHome & Garden2.05×
18GardeningHome & Garden2.01×
19Organic foodFood & Beverages1.93×
20Trader Joe'sShopping1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Organic horticulture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Organic horticulture audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN7.50×
SustainabilityBALANCE2.28×
Design AffinityPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Organic horticulture audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
Convenience OrientationPREMIUM1.06×
Quality AwarenessPREMIUM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Organic horticulture have in United States?

Organic horticulture has an estimated audience of 4,572,302 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Organic horticulture fans?

56.2% of Organic horticulture fans are female, 43.8% are male, with an average age of 45.2 years.

03

Which brands do Organic horticulture fans like most?

Organic horticulture fans show strongest brand affinity for Organic farming (4.25×), Do it yourself (DIY) (2.06×), and Ace Hardware (3.21×) over the country average.

04

Where do Organic horticulture fans live in United States?

Organic horticulture fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Organic horticulture fans also like?

Beyond Organic horticulture itself, the audience over-indexes on Do it yourself (DIY) (2.06×), Ace Hardware (3.21×), Urban agriculture (9.55×), and Planet Fitness (2.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Organic horticulture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic horticulture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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