Rascasse Audience Intelligence

Herbalism Audience in United States

A data profile of the people who buy, follow and care about Herbalism in United States — modelled from more than twelve digital signal sources. Herbalism has an estimated audience of 16,213,985 people in United States.

#1456among Topic in United States#84in Health

The average Herbalism fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Canada, Tincture, Taste, with strongest over-indexing on Canada (3.1× the country average).

Demographically, the Herbalism audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Herbalism fan in United States is more female, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for Canada.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Herbalism profile in United States.

Audience size
16.2M
in United States
Gender
65.9%♀
34.1% male
Age
40.3
average years
Country rank
#2135
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Herbalism fans

65.9% are female, 34.1% are male, average age 40.3.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Herbalism audience in United States
MetricValue
Female65.9%
Male34.1%
Average age40.3
Estimated audience size16,213,985
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Herbalism audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Herbalism audience comes from United States.

Worldwide audience distribution share by country for Herbalism
CountryShare
United States23.3%
Italy7.6%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Herbalism audience in United States is strongest.

Fig. 05

Top regions by affinity

Herbalism fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K1.22×
02Vermont~30K1.18×
03Colorado~300K1.17×
04Rhode Island~60K1.13×
05Washington~400K1.12×
06Idaho~90K1.07×
07Massachusetts~300K1.06×
08Louisiana~200K1.05×
09Maine~60K1.05×
10Alaska~40K1.05×
11North Carolina~500K1.04×
12Tennessee~300K1.04×
13Maryland~300K1.04×
14Georgia~500K1.03×
15Virginia~400K1.03×
16Arkansas~100K1.03×
17Alabama~200K1.02×
18Oklahoma~200K1.02×
19Mississippi~100K1.01×
20West Virginia~80K1.01×
21Michigan~400K1.00×
22South Carolina~200K1.00×
23Minnesota~200K1.00×
24Connecticut~200K1.00×
25New Hampshire~60K1.00×
26Indiana~300K0.99×
27Kentucky~200K0.99×
28Montana~40K0.99×
29Pennsylvania~500K0.98×
30Missouri~300K0.98×
31Kansas~100K0.98×
32New Mexico~80K0.98×
33South Dakota~40K0.97×
34North Dakota~30K0.97×
35Arizona~300K0.96×
36New York~900K0.95×
37Illinois~500K0.95×
38Hawaii~70K0.95×
39Delaware~40K0.95×
40Ohio~500K0.94×
41Washington, District of Columbia~50K0.94×
42California~1.5M0.92×
43Wisconsin~200K0.92×
44Utah~100K0.92×
45Nebraska~70K0.92×
46Iowa~100K0.91×
47Nevada~100K0.89×
48Florida~1M0.88×
49Texas~1M0.86×
50New Jersey~300K0.84×
Fig. 06

Affinity by region

Affinity by region — Herbalism, United States
0.84×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Herbalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Herbalism audience
#·InterestCategoryAffinity×
01McGill UniversityBusiness & Career15.80×
02TinctureHealth15.78×
03HerbalFood & Beverages7.59×
04Non-alcoholic beverageFood & Beverages3.62×
05TasteFashion & Accessoires3.32×
06TorontoTravel & Leisure3.22×
07CanadaTravel & Leisure3.10×
08LabCorpHealth2.44×
09Hair ExtensionsBeauty & Wellness2.30×
10Curly HairBeauty & Wellness2.25×
11Nancy MacePolitics & Society2.22×
12Animal Liberation OrchestraMusic & Radio2.20×
13Lace wigBeauty & Wellness2.18×
14Psychology TodayHealth2.08×
15Self careHealth1.76×
16EarthTravel & Leisure1.60×
17Men's clothingFashion & Accessoires1.57×
18Hip hop musicMusic & Radio1.55×
19New York CityTravel & Leisure1.51×
20Los AngelesTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Herbalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Herbalism audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.74×
Design AffinityPREMIUM1.41×
ExtroversionTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Herbalism audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.97×
Price SensitivityPREMIUM0.98×
DIY MentalityTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Herbalism have in United States?

Herbalism has an estimated audience of 16,213,985 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Herbalism fans?

65.9% of Herbalism fans are female, 34.1% are male, with an average age of 40.3 years.

03

Which brands do Herbalism fans like most?

Herbalism fans show strongest brand affinity for Canada (3.1×), Tincture (15.78×), and Taste (3.32×) over the country average.

04

Where do Herbalism fans live in United States?

Herbalism fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Herbalism fans also like?

Beyond Herbalism itself, the audience over-indexes on Tincture (15.78×), Taste (3.32×), Hip hop music (1.55×), and Non-alcoholic beverage (3.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Herbalism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Herbalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →