Herbalism Audience in United States

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Herbalism has an estimated audience of 16,213,985 people in United States. 65.9% are female, 34.1% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Canada, Tincture, Taste, Hip hop music, Non-alcoholic beverage.

The average Herbalism fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Canada, Tincture, Taste, with strongest over-indexing on Canada (3.1× the country average). Demographically, the Herbalism audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Herbalism fans

Demographic split for Herbalism audience in United States
MetricValue
Female65.9%
Male34.1%
Average age40.3
Estimated audience size16,213,985

Audience persona

The typical Herbalism fan in United States is more female, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for Canada.

Top regions in United States

Top regions ranked by reach for Herbalism in United States
RegionReachAffinity
California1,698,8150.95×
Texas1,287,6420.92×
Florida1,003,6820.91×
New York910,0611×
Pennsylvania545,8621×
Georgia534,8871.07×
North Carolina532,5481.09×
Illinois504,0480.93×
Ohio501,4161×
Michigan459,2221.08×
Virginia438,8361.11×
Washington392,3951.21×
Tennessee355,7291.09×
Colorado338,1131.32×
New Jersey332,7320.81×
Massachusetts323,9201.01×
Arizona312,3850.94×
Maryland311,3021.12×
Indiana305,6151.03×
Missouri272,6721.04×
Oregon250,9721.35×
South Carolina246,9811.01×
Minnesota240,5301.04×
Alabama240,2291.06×
Wisconsin220,6650.9×
Louisiana207,5830.99×
Kentucky199,6240.98×
Connecticut169,9621.05×
Oklahoma167,2050.93×
Arkansas142,9451.07×
Nevada141,6950.9×
Mississippi132,5100.99×
Utah124,7370.86×
Iowa107,3430.8×
Kansas103,4480.81×
Idaho88,9931.09×
New Mexico75,2580.93×
West Virginia72,9290.97×
Maine64,2021.11×
Rhode Island62,1691.2×
Nebraska56,7400.7×
Hawaii55,1430.79×
New Hampshire49,3600.77×
Vermont46,8791.65×
Washington, District of Columbia44,2190.91×
Alaska41,5871.2×
South Dakota33,5470.9×
Delaware33,4050.75×
Montana31,7210.71×
Wyoming27,3911.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Herbalism audience
BrandAffinityCategory
Canada3.1×Travel & Leisure
Tincture15.78×Health
Taste3.32×Fashion & Accessoires
Hip hop music1.55×Music & Radio
Non-alcoholic beverage3.62×Food & Beverages
New York City1.51×Travel & Leisure
McGill University15.8×Business & Career
Animal Liberation Orchestra2.2×Music & Radio
LabCorp2.44×Health
Herbal7.59×Food & Beverages
Toronto3.22×Travel & Leisure
Los Angeles1.51×Travel & Leisure
Self care1.76×Health
Earth1.6×Travel & Leisure
Lace wig2.18×Beauty & Wellness
Hair Extensions2.3×Beauty & Wellness
Curly Hair2.25×Beauty & Wellness
Men's clothing1.57×Fashion & Accessoires
Self-love1.91×Health
Quebec4.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Herbalism audience
TraitClusterScore
MindfulnessBALANCE1.3
Healthy LifestyleBALANCE1.25
SpiritualityBALANCE1.24
Early Adopter MentalityPOWER1.18
Luxury OrientationPREMIUM1.16
Design AffinityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Herbalism
CountryShare
United States23.3%
Italy7.6%
India4.7%

See Herbalism audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Herbalism have in United States?

Herbalism has an estimated audience of 16,213,985 people in United States, concentrated in California and Texas.

What is the gender split and age of Herbalism fans?

65.9% of Herbalism fans are female, 34.1% are male, with an average age of 40.3 years.

Which brands do Herbalism fans like most?

Herbalism fans show strongest brand affinity for Canada (3.1×), Tincture (15.78×), and Taste (3.32×) over the country average.

Where do Herbalism fans live in United States?

Herbalism fans in United States are most concentrated in California (reach 1,698,815), Texas (reach 1,287,642), and Florida (reach 1,003,682). These three regions account for the largest share of the active audience.

What other brands do Herbalism fans also like?

Beyond Herbalism itself, the audience over-indexes on Tincture (15.78×), Taste (3.32×), Hip hop music (1.55×), and Non-alcoholic beverage (3.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Herbalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.