A data profile of the people who buy, follow and care about Herbalism in Italy — modelled from more than twelve digital signal sources. Herbalism has an estimated audience of 5,293,513 people in Italy.
The average Herbalism fan in Italy is 43.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Message in a Bottle (film), Woman, 3BMeteo, with strongest over-indexing on Message in a Bottle (film) (1.84× the country average).
Demographically, the Herbalism audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Herbalism fan in Italy is more female, around 43.9 years old, with strong Tradition tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Herbalism profile in Italy.
68.7% are female, 31.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 43.9 |
| Estimated audience size | 5,293,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Herbalism audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.3% |
| Italy | 7.6% |
| India | 4.7% |
Where the Herbalism audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~100K | 1.11× | |
| 02 | Umbria | ~90K | 1.09× | |
| 03 | Trentino-Alto Adige/Südtirol | ~100K | 1.06× | |
| 04 | Liguria | ~200K | 1.05× | |
| 05 | Abruzzo | ~100K | 1.05× | |
| 06 | Calabria | ~200K | 1.04× | |
| 07 | Marche | ~100K | 1.00× | |
| 08 | Basilicata | ~50K | 1.00× | |
| 09 | Molise | ~30K | 1.00× | |
| 10 | Puglia | ~400K | 0.99× | |
| 11 | Sardinia | ~100K | 0.99× | |
| 12 | Sicilia | ~400K | 0.98× | |
| 13 | Tuscany | ~300K | 0.97× | |
| 14 | Veneto | ~400K | 0.96× | |
| 15 | Piedmont | ~400K | 0.96× | |
| 16 | Campania | ~600K | 0.95× | |
| 17 | Emilia-Romagna | ~400K | 0.95× | |
| 18 | Lazio | ~600K | 0.93× | |
| 19 | Lombardy | ~800K | 0.87× | |
| 20 | Aosta Valley | 0.00× |
The strongest cross-interests of the Herbalism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Botany | Home & Garden | 2.24× | ||
| 02 | Consequence (rapper) | Music & Radio | 1.91× | ||
| 03 | Therapy | Health | 1.90× | ||
| 04 | Roof | Home & Garden | 1.85× | ||
| 05 | Message in a Bottle (film) | Movies & TV | 1.84× | ||
| 06 | Coop | Food & Beverages | 1.83× | ||
| 07 | 3BMeteo | News | 1.82× | ||
| 08 | Door | Home & Garden | 1.79× | ||
| 09 | Brick | Home & Garden | 1.79× | ||
| 10 | Pharmacy | Business & Career | 1.78× | ||
| 11 | Plumbing | Home & Garden | 1.76× | ||
| 12 | Plant | Home & Garden | 1.75× | ||
| 13 | SuperEnalotto | Games | 1.68× | ||
| 14 | Health care | Business & Career | 1.64× | ||
| 15 | Bed | Home & Garden | 1.58× | ||
| 16 | Leggo | News | 1.57× | ||
| 17 | Conad | Shopping | 1.54× | ||
| 18 | Lidl | Shopping | 1.54× | ||
| 19 | Woman | Kids & Family | 1.51× | ||
| 20 | Handicraft | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.32× | |
| Community Orientation | OPEN | 1.27× | |
| Mindfulness | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Risk Appetite | THRILL | 0.79× | |
| Social Media Usage | JOY | 0.88× |
Herbalism has an estimated audience of 5,293,513 people in Italy, concentrated in Lombardy and Lazio.
68.7% of Herbalism fans are female, 31.3% are male, with an average age of 43.9 years.
Herbalism fans show strongest brand affinity for Message in a Bottle (film) (1.84×), Woman (1.51×), and 3BMeteo (1.82×) over the country average.
Herbalism fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Herbalism itself, the audience over-indexes on Woman (1.51×), 3BMeteo (1.82×), Plant (1.75×), and Consequence (rapper) (1.91×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Herbalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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