Rascasse Audience Intelligence

Plumbing Audience in Italy

A data profile of the people who buy, follow and care about Plumbing in Italy — modelled from more than twelve digital signal sources. Plumbing has an estimated audience of 10,598,369 people in Italy.

#323among Topic in Italy#27in Home & Garden

The average Plumbing fan in Italy is 47.0 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plumbing profile in Italy.

Audience size
10.6M
in Italy
Gender
55.5%♀
44.5% male
Age
47.0
average years
Country rank
#457
Topic in Italy
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plumbing fans

55.5% are female, 44.5% are male, average age 47.0.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Plumbing audience in Italy
MetricValue
Female55.5%
Male44.5%
Average age47.0
Estimated audience size10,598,369
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Plumbing audience in Italy
Age bracketShare%
16-194%
20-2912%
30-3921%
40-4925%
50+37%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Plumbing audience comes from Italy.

Worldwide audience distribution share by country for Plumbing
CountryShare
United States23.5%
Italy7.3%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plumbing audience in Italy is strongest.

Fig. 05

Top regions by affinity

Plumbing fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~2.5M1.39×
02Veneto~1M1.35×
03Lazio~1.5M1.20×
04Tuscany~800K1.13×
05Marche~300K1.13×
06Emilia-Romagna~1M1.11×
07Sicilia~1M1.08×
08Puglia~800K1.07×
09Friuli-Venezia Giulia~200K1.07×
10Piedmont~800K1.01×
11Campania~1M0.98×
12Trentino-Alto Adige/Südtirol~200K0.97×
13Umbria~200K0.97×
14Aosta Valley~30K0.97×
15Molise~50K0.94×
16Abruzzo~200K0.91×
17Liguria~300K0.90×
18Basilicata~90K0.88×
19Calabria~300K0.87×
20Sardinia~300K0.85×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Plumbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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