Plumbing Audience in United Kingdom
Plumbing has an estimated audience of 9,519,487 people in United Kingdom. 46.7% are female, 53.3% are male, average age 45.9. Top regions: England, Scotland, South East.
The average Plumbing fan in United Kingdom is 45.9 years old, balanced, and lives primarily in England. The audience is concentrated in England, Scotland, South East. Demographically, the Plumbing audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
Category: Home & Garden · Type: Topic
Demographics of Plumbing fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 45.9 |
| Estimated audience size | 9,519,487 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,139,616 | 1.41× |
| Scotland | 1,110,079 | 1.3× |
| South East | 842,083 | 0.66× |
| Wales | 737,606 | 1.36× |
| East of England | 703,829 | 0.81× |
| Yorkshire and the Humber | 681,558 | 0.89× |
| South West | 424,474 | 0.54× |
| East Midlands | 397,568 | 0.59× |
| Northern Ireland | 371,994 | 1.27× |
| West Midlands | 341,419 | 0.84× |
| North West | 316,969 | 0.31× |
| North East | 254,425 | 0.69× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.49 |
| Convenience Orientation | PREMIUM | 1.28 |
| Quality Awareness | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.15 |
| Family Orientation | CONSERVATISM | 1.13 |
| Need for Security | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 7.3% |
| United Kingdom | 6.5% |
See Plumbing audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Plumbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.