Brick Audience in Italy
Brick has an estimated audience of 10,118,887 people in Italy. 60.9% are female, 39.1% are male, average age 47.2. Top regions: Lombardy, Piedmont, Lazio. Top brand affinities: Instant messaging, General practitioner, IKEA, Slovenia, University.
The average Brick fan in Italy is 47.2 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Piedmont, Lazio. Top brand affinities include Instant messaging, General practitioner, IKEA, with strongest over-indexing on Instant messaging (3.21× the country average). Demographically, the Brick audience skews more female with an average age of 47.2, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Brick fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 47.2 |
| Estimated audience size | 10,118,887 |
Audience persona
The typical Brick fan in Italy is more female, around 47.2 years old, with strong DIY Mentality tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,254,287 | 1.27× |
| Piedmont | 2,132,651 | 2.85× |
| Lazio | 1,290,232 | 1.04× |
| Campania | 1,110,698 | 0.98× |
| Sicilia | 980,442 | 1.12× |
| Emilia-Romagna | 901,119 | 1.09× |
| Veneto | 816,110 | 1.02× |
| Tuscany | 734,745 | 1.09× |
| Puglia | 705,947 | 1.01× |
| Liguria | 271,184 | 0.96× |
| Sardinia | 254,961 | 0.9× |
| Calabria | 240,604 | 0.78× |
| Marche | 219,406 | 0.87× |
| Friuli-Venezia Giulia | 182,216 | 0.95× |
| Abruzzo | 178,905 | 0.8× |
| Trentino-Alto Adige/Südtirol | 171,253 | 0.89× |
| Umbria | 126,648 | 0.77× |
| Basilicata | 65,018 | 0.7× |
| Molise | 22,313 | 0.46× |
| Aosta Valley | 11,289 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 3.21× | Internet & Social Media |
| General practitioner | 4.16× | Health |
| IKEA | 1.96× | Home & Garden |
| Slovenia | 2.58× | Travel & Leisure |
| University | 2.29× | Business & Career |
| Dentistry | 3.33× | Business & Career |
| Expert (company) | 3.01× | Shopping |
| Voucher | 2.84× | Shopping |
| Rose | 3.73× | Home & Garden |
| Doctor of Medicine | 3.41× | Business & Career |
| Google Maps | 1.84× | Internet & Social Media |
| Lidl | 1.63× | Shopping |
| Meat | 1.75× | Food & Beverages |
| Home Appliances | 1.62× | Home & Garden |
| Futon | 4.06× | Home & Garden |
| Milk | 1.82× | Food & Beverages |
| Borsa Italiana | 1.59× | Business & Career |
| Enoteca | 2.77× | Food & Beverages |
| Pergola | 3.44× | Home & Garden |
| Web application | 2.73× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.4 |
| Community Orientation | OPEN | 1.29 |
| Quality Awareness | PREMIUM | 1.28 |
| Creativity | OPEN | 1.21 |
| Convenience Orientation | PREMIUM | 1.17 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 12.8% |
| Brazil | 8.7% |
See Brick audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Brick have in Italy?
Brick has an estimated audience of 10,118,887 people in Italy, concentrated in Lombardy and Piedmont.
What is the gender split and age of Brick fans?
60.9% of Brick fans are female, 39.1% are male, with an average age of 47.2 years.
Which brands do Brick fans like most?
Brick fans show strongest brand affinity for Instant messaging (3.21×), General practitioner (4.16×), and IKEA (1.96×) over the country average.
Where do Brick fans live in Italy?
Brick fans in Italy are most concentrated in Lombardy (reach 2,254,287), Piedmont (reach 2,132,651), and Lazio (reach 1,290,232). These three regions account for the largest share of the active audience.
What other brands do Brick fans also like?
Beyond Brick itself, the audience over-indexes on General practitioner (4.16×), IKEA (1.96×), Slovenia (2.58×), and University (2.29×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Brick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.