A data profile of the people who buy, follow and care about Brick in Italy — modelled from more than twelve digital signal sources. Brick has an estimated audience of 10,118,887 people in Italy.
The average Brick fan in Italy is 47.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Piedmont, Lazio.
Top brand affinities include Wikipedia, WhatsApp, IKEA, with strongest over-indexing on Wikipedia (4.03× the country average).
Demographically, the Brick audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Brick fan in Italy is more female, around 47.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Brick profile in Italy.
60.9% are female, 39.1% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 47.2 |
| Estimated audience size | 10,118,887 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Brick audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 12.8% |
| Brazil | 8.7% |
Where the Brick audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~2M | 2.81× | |
| 02 | Lombardy | ~2M | 1.26× | |
| 03 | Sicilia | ~1M | 1.11× | |
| 04 | Emilia-Romagna | ~900K | 1.09× | |
| 05 | Tuscany | ~700K | 1.09× | |
| 06 | Lazio | ~1.5M | 1.04× | |
| 07 | Veneto | ~800K | 1.02× | |
| 08 | Puglia | ~700K | 1.01× | |
| 09 | Campania | ~1M | 0.98× | |
| 10 | Liguria | ~300K | 0.96× | |
| 11 | Friuli-Venezia Giulia | ~200K | 0.96× | |
| 12 | Sardinia | ~300K | 0.91× | |
| 13 | Trentino-Alto Adige/Südtirol | ~200K | 0.91× | |
| 14 | Marche | ~200K | 0.89× | |
| 15 | Abruzzo | ~200K | 0.84× | |
| 16 | Aosta Valley | ~20K | 0.84× | |
| 17 | Umbria | ~100K | 0.83× | |
| 18 | Basilicata | ~80K | 0.82× | |
| 19 | Calabria | ~300K | 0.81× | |
| 20 | Molise | ~40K | 0.80× |
The strongest cross-interests of the Brick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Improvisation | Music & Radio | 4.72× | ||
| 02 | New Testament | Politics & Society | 4.30× | ||
| 03 | Wikipedia | Internet & Social Media | 4.03× | ||
| 04 | Baking powder | Food & Beverages | 3.19× | ||
| 05 | Satire | Literature | 3.06× | ||
| 06 | Porcelain | Home & Garden | 3.05× | ||
| 07 | General practitioner | Health | 2.97× | ||
| 08 | HVAC | Home & Garden | 2.81× | ||
| 09 | Genetics | Kids & Family | 2.53× | ||
| 10 | Mediaset | Technology & Electronics | 2.41× | ||
| 11 | Volunteering | Politics & Society | 2.06× | ||
| 12 | IKEA | Home & Garden | 1.89× | ||
| 13 | Milk | Food & Beverages | 1.85× | ||
| 14 | Internet & Social Media | 1.74× | |||
| 15 | Coop | Food & Beverages | 1.73× | ||
| 16 | Lidl | Shopping | 1.66× | ||
| 17 | Health care | Business & Career | 1.65× | ||
| 18 | Personal finance | Business & Career | 1.61× | ||
| 19 | Home Appliances | Home & Garden | 1.61× | ||
| 20 | Singer-songwriter | Music & Radio | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.73× | |
| Quality Awareness | PREMIUM | 1.52× | |
| DIY Mentality | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Risk Appetite | THRILL | 0.91× |
Brick has an estimated audience of 10,118,887 people in Italy, concentrated in Lombardy and Piedmont.
60.9% of Brick fans are female, 39.1% are male, with an average age of 47.2 years.
Brick fans show strongest brand affinity for Wikipedia (4.03×), WhatsApp (1.74×), and IKEA (1.89×) over the country average.
Brick fans in Italy are most concentrated in Lombardy (reach ~2M), Piedmont (reach ~2M), and Lazio (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Brick itself, the audience over-indexes on WhatsApp (1.74×), IKEA (1.89×), Genetics (2.53×), and Personal finance (1.61×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Brick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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