Rascasse Audience Intelligence

Brick Audience in United States

A data profile of the people who buy, follow and care about Brick in United States — modelled from more than twelve digital signal sources. Brick has an estimated audience of 11,371,781 people in United States.

#2062among Topic in United States#225in Home & Garden

The average Brick fan in United States is 43.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pergola, Hat, Plumbing, with strongest over-indexing on Pergola (5.01× the country average).

Demographically, the Brick audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brick fan in United States is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Pergola.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brick profile in United States.

Audience size
11.4M
in United States
Gender
52.5%♀
47.5% male
Age
43.8
average years
Country rank
#3149
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brick fans

52.5% are female, 47.5% are male, average age 43.8.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Brick audience in United States
MetricValue
Female52.5%
Male47.5%
Average age43.8
Estimated audience size11,371,781
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Brick audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3921%
40-4925%
50+29%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Brick audience comes from United States.

Worldwide audience distribution share by country for Brick
CountryShare
United States14.3%
Italy12.8%
Brazil8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brick audience in United States is strongest.

Fig. 05

Top regions by affinity

Brick fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~200K1.38×
02Rhode Island~50K1.32×
03Minnesota~200K1.24×
04Colorado~200K1.23×
05Utah~100K1.21×
06Texas~1M1.11×
07New Jersey~300K1.11×
08Michigan~300K1.09×
09Missouri~200K1.08×
10Wisconsin~200K1.08×
11Alabama~200K1.08×
12South Carolina~200K1.07×
13Tennessee~200K1.06×
14Florida~800K1.05×
15Massachusetts~200K1.05×
16Indiana~200K1.04×
17Louisiana~200K1.04×
18Iowa~100K1.04×
19New York~700K1.03×
20Georgia~400K1.03×
21North Carolina~400K1.03×
22Oklahoma~100K1.03×
23Kansas~90K1.03×
24Illinois~400K1.02×
25Virginia~300K1.02×
26Washington~200K1.01×
27Oregon~100K1.01×
28Mississippi~90K1.01×
29Maryland~200K0.99×
30Pennsylvania~400K0.98×
31Arkansas~90K0.98×
32Idaho~60K0.98×
33North Dakota~20K0.96×
34Connecticut~100K0.95×
35Maine~40K0.95×
36Nebraska~50K0.94×
37Ohio~300K0.93×
38Kentucky~100K0.92×
39Washington, District of Columbia~30K0.92×
40Montana~30K0.92×
41California~1M0.90×
42Arizona~200K0.90×
43New Hampshire~40K0.90×
44Vermont~20K0.90×
45New Mexico~50K0.88×
46South Dakota~20K0.87×
47Delaware~30K0.86×
48West Virginia~50K0.85×
49Alaska~20K0.79×
50Hawaii~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Brick, United States
0.69×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brick audience
#·InterestCategoryAffinity×
01StuccoHome & Garden8.50×
02PergolaHome & Garden5.01×
03MasonryHome & Garden4.44×
04HatFashion & Accessoires2.97×
05Web serverTechnology & Electronics2.61×
06Non-alcoholic beverageFood & Beverages2.55×
07PlumbingHome & Garden2.54×
08Microwave ovenHome & Garden2.39×
09PatioHome & Garden2.18×
10Hardware storeHome & Garden1.87×
11CabinetryHome & Garden1.83×
12HVACHome & Garden1.81×
13Creative CommonsTechnology & Electronics1.78×
14Ace HardwareHome & Garden1.76×
15LodgingTravel & Leisure1.70×
16Discount storesShopping1.66×
17FedExBusiness & Career1.65×
18MenardsHome & Garden1.59×
19IKEAHome & Garden1.57×
20Planet FitnessSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brick audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
Convenience OrientationPREMIUM1.46×
DIY MentalityTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brick audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Luxury OrientationPREMIUM0.78×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brick have in United States?

Brick has an estimated audience of 11,371,781 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brick fans?

52.5% of Brick fans are female, 47.5% are male, with an average age of 43.8 years.

03

Which brands do Brick fans like most?

Brick fans show strongest brand affinity for Pergola (5.01×), Hat (2.97×), and Plumbing (2.54×) over the country average.

04

Where do Brick fans live in United States?

Brick fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Brick fans also like?

Beyond Brick itself, the audience over-indexes on Hat (2.97×), Plumbing (2.54×), Masonry (4.44×), and Planet Fitness (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Brick audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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