Brick Audience in United States

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Brick has an estimated audience of 11,371,781 people in United States. 52.5% are female, 47.5% are male, average age 43.8. Top regions: Texas, California, Florida. Top brand affinities: Governor of Michigan, Vocal harmony, Fairy godmother, Goop, Wok.

The average Brick fan in United States is 43.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Governor of Michigan, Vocal harmony, Fairy godmother, with strongest over-indexing on Governor of Michigan (19.08× the country average). Demographically, the Brick audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Brick fans

Demographic split for Brick audience in United States
MetricValue
Female52.5%
Male47.5%
Average age43.8
Estimated audience size11,371,781

Audience persona

The typical Brick fan in United States is balanced, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Brick in United States
RegionReachAffinity
Texas1,178,4291.21×
California1,137,3850.91×
Florida871,5531.13×
New York668,8591.05×
Illinois400,1801.06×
Georgia386,8691.1×
Pennsylvania384,3651×
North Carolina365,5601.07×
Michigan346,9411.17×
New Jersey342,9871.19×
Ohio330,5830.94×
Virginia287,7021.04×
Tennessee242,3711.06×
Washington241,2571.06×
Massachusetts234,8551.05×
Arizona216,8770.93×
Indiana210,8051.01×
Missouri205,1401.12×
Maryland204,7551.05×
Colorado201,7331.13×
Minnesota196,2231.2×
South Carolina193,9651.13×
Wisconsin185,7141.09×
Alabama176,7791.11×
Louisiana155,9821.06×
Nevada142,2261.29×
Oklahoma137,9071.09×
Oregon133,2161.02×
Kentucky129,3860.91×
Utah113,1901.11×
Connecticut106,0990.93×
Iowa100,8651.08×
Mississippi98,5401.05×
Arkansas93,1300.99×
Kansas92,2611.03×
Idaho54,0800.95×
New Mexico52,4340.92×
Nebraska51,1500.9×
Rhode Island51,0731.41×
West Virginia43,8410.83×
New Hampshire37,4200.84×
Maine35,3110.87×
Hawaii31,8240.65×
Washington, District of Columbia29,1560.85×
Montana26,8330.85×
Delaware26,4820.84×
North Dakota20,6480.88×
South Dakota18,8210.72×
Alaska16,4590.68×
Vermont15,2550.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brick audience
BrandAffinityCategory
Governor of Michigan19.08×Politics & Society
Vocal harmony10.72×Music & Radio
Fairy godmother17.34×Literature
Goop11.43×Internet & Social Media
Wok12.24×Food & Beverages
Grinch7.14×Movies & TV
Hipster16.82×Politics & Society
Cherish (group)18.52×Music & Radio
Google Home10.38×Technology & Electronics
Hibachi12.5×Food & Beverages
headspace14.43×Health
Historic site6.11×Arts & Culture
Grace Slick11.85×Music & Radio
El Paso County, Colorado16.94×Travel & Leisure
Israel2.72×Travel & Leisure
Nationality2.59×Politics & Society
TV Fanatic11.73×Movies & TV
Kikar HaShabbat17.04×News
Mathcore7.95×Music & Radio
No Escape (1994 film)11.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brick audience
TraitClusterScore
DIY MentalityTHRILL1.42
ExtroversionTHRILL1.37
Convenience OrientationPREMIUM1.36
Urban LifestyleOPEN1.32
Family OrientationCONSERVATISM1.28
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Brick
CountryShare
United States14.3%
Italy12.8%
Brazil8.7%

See Brick audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Brick have in United States?

Brick has an estimated audience of 11,371,781 people in United States, concentrated in Texas and California.

What is the gender split and age of Brick fans?

52.5% of Brick fans are female, 47.5% are male, with an average age of 43.8 years.

Which brands do Brick fans like most?

Brick fans show strongest brand affinity for Governor of Michigan (19.08×), Vocal harmony (10.72×), and Fairy godmother (17.34×) over the country average.

Where do Brick fans live in United States?

Brick fans in United States are most concentrated in Texas (reach 1,178,429), California (reach 1,137,385), and Florida (reach 871,553). These three regions account for the largest share of the active audience.

What other brands do Brick fans also like?

Beyond Brick itself, the audience over-indexes on Vocal harmony (10.72×), Fairy godmother (17.34×), Goop (11.43×), and Wok (12.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.