A data profile of the people who buy, follow and care about Brick in United Kingdom — modelled from more than twelve digital signal sources. Brick has an estimated audience of 3,150,712 people in United Kingdom.
The average Brick fan in United Kingdom is 46.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Wikipedia, Screwfix, Hobby, with strongest over-indexing on Wikipedia (2.88× the country average).
Demographically, the Brick audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Brick fan in United Kingdom is balanced, around 46.5 years old, with strong Quality Awareness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Brick profile in United Kingdom.
50.9% are female, 49.1% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 46.5 |
| Estimated audience size | 3,150,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Brick audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 12.8% |
| Brazil | 8.7% |
Where the Brick audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.64× | |
| 02 | Wales | ~300K | 1.49× | |
| 03 | Scotland | ~400K | 1.23× | |
| 04 | Northern Ireland | ~100K | 1.21× | |
| 05 | West Midlands | ~100K | 0.89× | |
| 06 | Yorkshire and the Humber | ~200K | 0.81× | |
| 07 | North East | ~90K | 0.74× | |
| 08 | South East | ~300K | 0.68× | |
| 09 | East Midlands | ~100K | 0.58× | |
| 10 | South West | ~100K | 0.55× | |
| 11 | East of England | ~200K | 0.54× | |
| 12 | North West | ~100K | 0.34× |
The strongest cross-interests of the Brick audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.88× | ||
| 02 | Forestry | Home & Garden | 2.67× | ||
| 03 | Risk management | Business & Career | 2.54× | ||
| 04 | Mobile home | Cars & Mobility | 2.40× | ||
| 05 | Political science | Business & Career | 2.39× | ||
| 06 | Sketch comedy | Movies & TV | 2.32× | ||
| 07 | HVAC | Home & Garden | 2.30× | ||
| 08 | Esso | Cars & Mobility | 2.19× | ||
| 09 | Refrigerator | Home & Garden | 2.14× | ||
| 10 | Motorhome | Cars & Mobility | 2.14× | ||
| 11 | Betfair | Games | 2.09× | ||
| 12 | Hot tub | Home & Garden | 2.07× | ||
| 13 | Lego | Kids & Family | 1.92× | ||
| 14 | Screwfix | Home & Garden | 1.87× | ||
| 15 | Satire | Literature | 1.83× | ||
| 16 | Toolstation | Home & Garden | 1.72× | ||
| 17 | Internet & Social Media | 1.70× | |||
| 18 | William Hill (bookmaker) | Games | 1.69× | ||
| 19 | Hobby | Home & Garden | 1.66× | ||
| 20 | B&Q | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.71× | |
| DIY Mentality | THRILL | 1.50× | |
| Convenience Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Mindfulness | BALANCE | 0.80× | |
| Community Orientation | OPEN | 0.81× |
Brick has an estimated audience of 3,150,712 people in United Kingdom, concentrated in England and Scotland.
50.9% of Brick fans are female, 49.1% are male, with an average age of 46.5 years.
Brick fans show strongest brand affinity for Wikipedia (2.88×), Screwfix (1.87×), and Hobby (1.66×) over the country average.
Brick fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~400K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Brick itself, the audience over-indexes on Screwfix (1.87×), Hobby (1.66×), Toolstation (1.72×), and Refrigerator (2.14×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Brick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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