Rascasse Audience Intelligence

Brick Audience in Germany

A data profile of the people who buy, follow and care about Brick in Germany — modelled from more than twelve digital signal sources. Brick has an estimated audience of 1,814,650 people in Germany.

#2104among Topic in Germany#284in Home & Garden

The average Brick fan in Germany is 42.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hat, Brooklyn Museum, Nature, with strongest over-indexing on Hat (8.77× the country average).

Demographically, the Brick audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brick fan in Germany is balanced, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Hat.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brick profile in Germany.

Audience size
1.8M
in Germany
Gender
49.5%♀
50.5% male
Age
42.7
average years
Country rank
#3714
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brick fans

49.5% are female, 50.5% are male, average age 42.7.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Brick audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age42.7
Estimated audience size1,814,650
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Brick audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3925%
40-4926%
50+23%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Brick audience comes from Germany.

Worldwide audience distribution share by country for Brick
CountryShare
United States14.3%
Italy12.8%
Brazil8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brick audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brick fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K2.31×
02Hamburg~50K1.13×
03Brandenburg~60K1.10×
04Hessen~100K1.03×
05Nordrhein-Westfalen~400K0.97×
06Bayern~300K0.96×
07Sachsen~80K0.95×
08Niedersachsen~200K0.93×
09Schleswig-Holstein~60K0.93×
10Baden-Württemberg~200K0.90×
11Rheinland-Pfalz~80K0.89×
12Sachsen-Anhalt~40K0.88×
13Bremen~10K0.88×
14Saarland~20K0.84×
15Thüringen~40K0.81×
16Mecklenburg-Vorpommern~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Brick, Germany
0.81×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brick audience
#·InterestCategoryAffinity×
01Brooklyn MuseumArts & Culture14.73×
02RyobiCars & Mobility11.97×
03FurnaceHome & Garden10.52×
04HatFashion & Accessoires8.77×
05MasonryHome & Garden6.82×
06Thermal insulationHome & Garden5.60×
07Wood carvingHome & Garden5.51×
08PlumbingHome & Garden4.28×
09Non-alcoholic beverageFood & Beverages4.13×
10WürthHome & Garden3.27×
11Scooby-DooMovies & TV3.16×
12LodgingTravel & Leisure2.81×
13NatureHome & Garden2.35×
14Efficient energy useTechnology & Electronics2.27×
15VacationsTravel & Leisure2.02×
16FamilyKids & Family1.99×
17EmailTechnology & Electronics1.99×
18RyanairTravel & Leisure1.62×
19TagesschauMovies & TV1.59×
20Müller (company)Food & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brick audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.77×
PatriotismCONSERVATISM1.51×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brick audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
Luxury OrientationPREMIUM0.80×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brick have in Germany?

Brick has an estimated audience of 1,814,650 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brick fans?

49.5% of Brick fans are female, 50.5% are male, with an average age of 42.7 years.

03

Which brands do Brick fans like most?

Brick fans show strongest brand affinity for Hat (8.77×), Brooklyn Museum (14.73×), and Nature (2.35×) over the country average.

04

Where do Brick fans live in Germany?

Brick fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Brick fans also like?

Beyond Brick itself, the audience over-indexes on Brooklyn Museum (14.73×), Nature (2.35×), Furnace (10.52×), and Family (1.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Brick audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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