Brick Audience in Germany
Brick has an estimated audience of 1,814,650 people in Germany. 49.5% are female, 50.5% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Progressive rock, Stradivarius, Saving, Natural rubber, Škoda Kodiaq.
The average Brick fan in Germany is 42.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Progressive rock, Stradivarius, Saving, with strongest over-indexing on Progressive rock (4.26× the country average). Demographically, the Brick audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Brick fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 42.7 |
| Estimated audience size | 1,814,650 |
Audience persona
The typical Brick fan in Germany is balanced, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 392,862 | 0.99× |
| Bayern | 298,037 | 1.02× |
| Berlin | 223,757 | 2.76× |
| Baden-Württemberg | 223,673 | 0.9× |
| Hessen | 153,913 | 1.11× |
| Niedersachsen | 149,860 | 0.85× |
| Sachsen | 79,797 | 0.9× |
| Rheinland-Pfalz | 77,962 | 0.86× |
| Brandenburg | 59,845 | 1.06× |
| Schleswig-Holstein | 54,378 | 0.83× |
| Hamburg | 50,587 | 1.23× |
| Sachsen-Anhalt | 32,364 | 0.69× |
| Thüringen | 28,229 | 0.61× |
| Mecklenburg-Vorpommern | 21,515 | 0.62× |
| Saarland | 15,666 | 0.7× |
| Bremen | 13,285 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.26× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Saving | 1.73× | Business & Career |
| Natural rubber | 2.17× | Cars & Mobility |
| Škoda Kodiaq | 1.93× | Cars & Mobility |
| Snow White (Fables) | 1.87× | Literature |
| Israel | 1.54× | Travel & Leisure |
| Corfu (regional unit) | 2.16× | Travel & Leisure |
| Este, Veneto | 1.63× | Travel & Leisure |
| Home Delivery | 1.57× | Food & Beverages |
| Volvo V60 | 2.4× | Cars & Mobility |
| Caprivi Strip | 4.71× | |
| Indigenous Australian art | 2.82× | Arts & Culture |
| Keeper (password manager) | 2.07× | Technology & Electronics |
| Medieval fantasy | 5.06× | Literature |
| Justice | 1.72× | Politics & Society |
| Graham Greene (actor) | 1.75× | |
| Buying and Selling Real Estate | 3.02× | Home & Garden |
| Buying a House | 2.5× | Home & Garden |
| Catania | 3.46× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.92 |
| Sustainability | BALANCE | 1.43 |
| DIY Mentality | THRILL | 1.41 |
| Design Affinity | PREMIUM | 1.41 |
| Sports Activity | POWER | 1.37 |
| Indulgence | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Italy | 12.8% |
| Brazil | 8.7% |
See Brick audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Brick have in Germany?
Brick has an estimated audience of 1,814,650 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brick fans?
49.5% of Brick fans are female, 50.5% are male, with an average age of 42.7 years.
Which brands do Brick fans like most?
Brick fans show strongest brand affinity for Progressive rock (4.26×), Stradivarius (1.97×), and Saving (1.73×) over the country average.
Where do Brick fans live in Germany?
Brick fans in Germany are most concentrated in Nordrhein-Westfalen (reach 392,862), Bayern (reach 298,037), and Berlin (reach 223,757). These three regions account for the largest share of the active audience.
What other brands do Brick fans also like?
Beyond Brick itself, the audience over-indexes on Stradivarius (1.97×), Saving (1.73×), Natural rubber (2.17×), and Škoda Kodiaq (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.