Rascasse Audience Intelligence

Thermal insulation Audience in Germany

A data profile of the people who buy, follow and care about Thermal insulation in Germany — modelled from more than twelve digital signal sources. Thermal insulation has an estimated audience of 1,168,211 people in Germany.

#2850among Topic in Germany#382in Home & Garden

The average Thermal insulation fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Obi (store), REWE, Bild, with strongest over-indexing on Obi (store) (2.47× the country average).

Demographically, the Thermal insulation audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thermal insulation fan in Germany is balanced, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Obi (store).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thermal insulation profile in Germany.

Audience size
1.2M
in Germany
Gender
50.2%♀
49.8% male
Age
43.1
average years
Country rank
#5678
Topic in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thermal insulation fans

50.2% are female, 49.8% are male, average age 43.1.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Thermal insulation audience in Germany
MetricValue
Female50.2%
Male49.8%
Average age43.1
Estimated audience size1,168,211
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Thermal insulation audience in Germany
Age bracketShare%
16-198%
20-2917%
30-3924%
40-4926%
50+24%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Thermal insulation audience comes from Germany.

Worldwide audience distribution share by country for Thermal insulation
CountryShare
United States16.4%
France9.1%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thermal insulation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thermal insulation fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.20×
02Bremen~10K1.17×
03Niedersachsen~100K1.14×
04Saarland~20K1.10×
05Rheinland-Pfalz~60K1.06×
06Nordrhein-Westfalen~300K1.02×
07Hessen~90K1.01×
08Schleswig-Holstein~40K0.99×
09Brandenburg~40K0.99×
10Sachsen~60K0.98×
11Hamburg~30K0.97×
12Mecklenburg-Vorpommern~20K0.97×
13Sachsen-Anhalt~30K0.96×
14Thüringen~30K0.95×
15Bayern~200K0.93×
16Berlin~50K0.89×
Fig. 06

Affinity by region

Affinity by region — Thermal insulation, Germany
0.89×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thermal insulation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thermal insulation audience
#·InterestCategoryAffinity×
01Brooklyn MuseumArts & Culture12.94×
02Ceramic artArts & Culture8.92×
03Heat pumpHome & Garden4.96×
04Obi (store)Shopping2.47×
05HornbachShopping2.33×
06DeichmannShopping2.25×
07REWEShopping2.21×
08IKEAHome & Garden2.04×
09EdekaShopping2.02×
10KauflandShopping1.98×
11BildNews1.97×
12TagesschauMovies & TV1.86×
13HotelsTravel & Leisure1.86×
14Current eventsArts & Culture1.77×
15DesignHome & Garden1.72×
16BeautyBeauty & Wellness1.67×
17Online shoppingShopping1.66×
18PetsPets & Animals1.66×
19Politics and social issuesPolitics & Society1.65×
20InstagramInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thermal insulation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thermal insulation audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.98×
SpiritualityBALANCE1.84×
Quality AwarenessPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thermal insulation audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.19×
Career OrientationPOWER1.23×
Luxury OrientationPREMIUM1.23×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thermal insulation have in Germany?

Thermal insulation has an estimated audience of 1,168,211 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Thermal insulation fans?

50.2% of Thermal insulation fans are female, 49.8% are male, with an average age of 43.1 years.

03

Which brands do Thermal insulation fans like most?

Thermal insulation fans show strongest brand affinity for Obi (store) (2.47×), REWE (2.21×), and Bild (1.97×) over the country average.

04

Where do Thermal insulation fans live in Germany?

Thermal insulation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Thermal insulation fans also like?

Beyond Thermal insulation itself, the audience over-indexes on REWE (2.21×), Bild (1.97×), Design (1.72×), and Brooklyn Museum (12.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Thermal insulation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thermal insulation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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