Thermal insulation Audience in Germany
Thermal insulation has an estimated audience of 1,168,211 people in Germany. 50.2% are female, 49.8% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Obi (store), REWE, Bild, Design, Brooklyn Museum.
The average Thermal insulation fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Obi (store), REWE, Bild, with strongest over-indexing on Obi (store) (2.47× the country average). Demographically, the Thermal insulation audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Thermal insulation fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 43.1 |
| Estimated audience size | 1,168,211 |
Audience persona
The typical Thermal insulation fan in Germany is balanced, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 273,505 | 1.07× |
| Baden-Württemberg | 199,887 | 1.25× |
| Bayern | 181,755 | 0.97× |
| Niedersachsen | 134,982 | 1.19× |
| Hessen | 92,123 | 1.03× |
| Rheinland-Pfalz | 63,593 | 1.09× |
| Sachsen | 57,225 | 1× |
| Berlin | 48,221 | 0.92× |
| Schleswig-Holstein | 41,438 | 0.99× |
| Brandenburg | 34,663 | 0.96× |
| Sachsen-Anhalt | 26,194 | 0.87× |
| Thüringen | 25,880 | 0.87× |
| Hamburg | 25,717 | 0.97× |
| Mecklenburg-Vorpommern | 19,309 | 0.87× |
| Saarland | 12,576 | 0.88× |
| Bremen | 10,783 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 2.47× | Shopping |
| REWE | 2.21× | Shopping |
| Bild | 1.97× | News |
| Design | 1.72× | Home & Garden |
| Brooklyn Museum | 12.94× | Arts & Culture |
| Online shopping | 1.66× | Shopping |
| Tagesschau | 1.86× | Movies & TV |
| Beauty | 1.67× | Beauty & Wellness |
| IKEA | 2.04× | Home & Garden |
| Ceramic art | 8.92× | Arts & Culture |
| Globus Baumarkt | 2.26× | Shopping |
| Hornbach | 2.33× | Shopping |
| Edeka | 2.02× | Shopping |
| Pets | 1.66× | Pets & Animals |
| Kaufland | 1.98× | Shopping |
| Politics and social issues | 1.65× | Politics & Society |
| Deichmann | 2.25× | Shopping |
| Spiegel Online | 1.86× | News |
| Current events | 1.77× | Arts & Culture |
| Heat pump | 4.96× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.23 |
| DIY Mentality | THRILL | 1.79 |
| Design Affinity | PREMIUM | 1.75 |
| Need for Security | CONSERVATISM | 1.54 |
| Indulgence | JOY | 1.47 |
| Pet Ownership | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| France | 9.1% |
| United Kingdom | 6.8% |
See Thermal insulation audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Thermal insulation have in Germany?
Thermal insulation has an estimated audience of 1,168,211 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Thermal insulation fans?
50.2% of Thermal insulation fans are female, 49.8% are male, with an average age of 43.1 years.
Which brands do Thermal insulation fans like most?
Thermal insulation fans show strongest brand affinity for Obi (store) (2.47×), REWE (2.21×), and Bild (1.97×) over the country average.
Where do Thermal insulation fans live in Germany?
Thermal insulation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 273,505), Baden-Württemberg (reach 199,887), and Bayern (reach 181,755). These three regions account for the largest share of the active audience.
What other brands do Thermal insulation fans also like?
Beyond Thermal insulation itself, the audience over-indexes on REWE (2.21×), Bild (1.97×), Design (1.72×), and Brooklyn Museum (12.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thermal insulation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.