Rascasse Audience Intelligence

Thermal insulation Audience in United States

A data profile of the people who buy, follow and care about Thermal insulation in United States — modelled from more than twelve digital signal sources. Thermal insulation has an estimated audience of 7,439,699 people in United States.

#2893among Topic in United States#340in Home & Garden

The average Thermal insulation fan in United States is 45.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thermal insulation profile in United States.

Audience size
7.4M
in United States
Gender
50.9%♀
49.1% male
Age
45.1
average years
Country rank
#4762
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thermal insulation fans

50.9% are female, 49.1% are male, average age 45.1.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Thermal insulation audience in United States
MetricValue
Female50.9%
Male49.1%
Average age45.1
Estimated audience size7,439,699
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Thermal insulation audience in United States
Age bracketShare%
16-199%
20-2914%
30-3920%
40-4925%
50+34%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Thermal insulation audience comes from United States.

Worldwide audience distribution share by country for Thermal insulation
CountryShare
United States16.4%
France9.1%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thermal insulation audience in United States is strongest.

Fig. 05

Top regions by affinity

Thermal insulation fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.50×
02Missouri~100K1.24×
03Oklahoma~100K1.22×
04Kansas~70K1.21×
05Alabama~100K1.17×
06Nebraska~40K1.13×
07Vermont~10K1.09×
08Maine~30K1.08×
09Iowa~70K1.07×
10North Carolina~200K1.06×
11South Dakota~20K1.06×
12Alaska~20K1.06×
13Washington~200K1.04×
14North Dakota~20K1.04×
15Indiana~100K1.03×
16Kentucky~100K1.03×
17West Virginia~40K1.03×
18Georgia~200K1.01×
19Arkansas~60K1.01×
20Montana~20K1.01×
21Massachusetts~100K1.00×
22Mississippi~60K1.00×
23Idaho~40K1.00×
24New Hampshire~30K1.00×
25Florida~500K0.99×
26Ohio~200K0.99×
27New Mexico~40K0.98×
28California~800K0.97×
29Louisiana~90K0.97×
30Illinois~200K0.95×
31Oregon~80K0.95×
32Delaware~20K0.95×
33Connecticut~70K0.94×
34Utah~60K0.94×
35Rhode Island~20K0.94×
36Pennsylvania~200K0.93×
37Colorado~100K0.93×
38Virginia~200K0.92×
39Arizona~100K0.92×
40Tennessee~100K0.92×
41Hawaii~30K0.92×
42New Jersey~200K0.91×
43Washington, District of Columbia~20K0.89×
44South Carolina~100K0.88×
45Minnesota~90K0.88×
46Wisconsin~100K0.87×
47New York~300K0.84×
48Nevada~60K0.84×
49Maryland~100K0.83×
50Michigan~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Thermal insulation, United States
0.82×1.00×1.50×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Thermal insulation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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