Thermal insulation Audience in United States
Thermal insulation has an estimated audience of 7,439,699 people in United States. 50.9% are female, 49.1% are male, average age 45.1. Top regions: California, Texas, Florida.
The average Thermal insulation fan in United States is 45.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Thermal insulation audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Thermal insulation fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 45.1 |
| Estimated audience size | 7,439,699 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 979,230 | 1.2× |
| Texas | 977,884 | 1.53× |
| Florida | 654,146 | 1.3× |
| New York | 379,044 | 0.91× |
| Georgia | 258,501 | 1.13× |
| Illinois | 252,261 | 1.02× |
| Pennsylvania | 230,933 | 0.92× |
| North Carolina | 221,895 | 0.99× |
| Ohio | 197,263 | 0.86× |
| Washington | 190,163 | 1.27× |
| Virginia | 189,302 | 1.04× |
| New Jersey | 171,791 | 0.91× |
| Michigan | 149,126 | 0.77× |
| Tennessee | 147,351 | 0.99× |
| Indiana | 142,541 | 1.05× |
| Arizona | 141,434 | 0.93× |
| Massachusetts | 136,364 | 0.93× |
| Alabama | 132,078 | 1.27× |
| Missouri | 131,842 | 1.1× |
| Oklahoma | 114,932 | 1.39× |
| Colorado | 113,779 | 0.97× |
| Maryland | 110,320 | 0.86× |
| Louisiana | 102,684 | 1.07× |
| Oregon | 84,886 | 1× |
| Wisconsin | 82,243 | 0.73× |
| South Carolina | 82,189 | 0.73× |
| Minnesota | 81,354 | 0.76× |
| Kentucky | 78,998 | 0.85× |
| Mississippi | 69,293 | 1.13× |
| Iowa | 65,362 | 1.07× |
| Arkansas | 65,290 | 1.07× |
| Nevada | 61,021 | 0.85× |
| Utah | 57,160 | 0.86× |
| Connecticut | 55,861 | 0.75× |
| Kansas | 49,636 | 0.85× |
| Nebraska | 40,561 | 1.09× |
| New Mexico | 34,783 | 0.93× |
| West Virginia | 29,469 | 0.85× |
| Idaho | 28,814 | 0.77× |
| New Hampshire | 27,138 | 0.93× |
| Hawaii | 24,467 | 0.77× |
| Maine | 22,054 | 0.83× |
| Alaska | 20,759 | 1.3× |
| Rhode Island | 20,688 | 0.87× |
| South Dakota | 19,350 | 1.13× |
| Delaware | 18,527 | 0.9× |
| Montana | 18,096 | 0.88× |
| Washington, District of Columbia | 17,836 | 0.8× |
| North Dakota | 17,391 | 1.14× |
| Wyoming | 16,827 | 1.53× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.37 |
| Quality Awareness | PREMIUM | 1.33 |
| Convenience Orientation | PREMIUM | 1.25 |
| Need for Security | CONSERVATISM | 1.23 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| France | 9.1% |
| United Kingdom | 6.8% |
See Thermal insulation audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Thermal insulation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.