Rascasse Audience Intelligence

Ceramic art Audience in Germany

A data profile of the people who buy, follow and care about Ceramic art in Germany — modelled from more than twelve digital signal sources. Ceramic art has an estimated audience of 962,750 people in Germany.

#21among Art movement in Germany#3242among Topic in Germany#85in Arts & Culture

The average Ceramic art fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Handmade Crafts, Ceramic, Porcelain, with strongest over-indexing on Handmade Crafts (7.18× the country average).

Demographically, the Ceramic art audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ceramic art fan in Germany is more female, around 38.6 years old, with strong Individualism tendencies and a notable affinity for Handmade Crafts.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ceramic art profile in Germany.

Audience size
963K
in Germany
Gender
68.3%♀
31.7% male
Age
38.6
average years
Country rank
#6760
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ceramic art fans

68.3% are female, 31.7% are male, average age 38.6.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Ceramic art audience in Germany
MetricValue
Female68.3%
Male31.7%
Average age38.6
Estimated audience size962,750
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Ceramic art audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3923%
40-4923%
50+15%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Ceramic art audience comes from Germany.

Worldwide audience distribution share by country for Ceramic art
CountryShare
United States18.8%
Japan8.0%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ceramic art audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ceramic art fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.44×
02Saarland~20K1.36×
03Mecklenburg-Vorpommern~20K1.12×
04Thüringen~30K1.10×
05Sachsen-Anhalt~30K1.08×
06Brandenburg~30K1.02×
07Hamburg~20K0.94×
08Rheinland-Pfalz~40K0.93×
09Schleswig-Holstein~30K0.92×
10Sachsen~40K0.88×
11Hessen~60K0.87×
12Berlin~40K0.86×
13Niedersachsen~80K0.80×
14Bayern~100K0.77×
15Baden-Württemberg~100K0.74×
16Nordrhein-Westfalen~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Ceramic art, Germany
0.71×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ceramic art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ceramic art audience
#·InterestCategoryAffinity×
01PorcelainHome & Garden8.48×
02Handmade CraftsKids & Family7.18×
03CeramicHome & Garden6.64×
04DIY & Craft IdeasHome & Garden6.40×
05DecorationHome & Garden4.96×
06DIY ProjectsHome & Garden4.73×
07DIY (magazine)Home & Garden4.21×
08HugendubelShopping3.64×
09Home DesignHome & Garden3.40×
10Gift shopHome & Garden3.36×
11HandicraftHome & Garden2.80×
12ReadingLiterature1.98×
13Consumer electronicsTechnology & Electronics1.91×
14FoodFood & Beverages1.87×
15MoviesMovies & TV1.78×
16Arts and musicArts & Culture1.74×
17DesignHome & Garden1.59×
18ClothingFashion & Accessoires1.58×
19ShoppingShopping1.57×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ceramic art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ceramic art audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.83×
MindfulnessBALANCE1.94×
Design AffinityPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ceramic art audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
Family OrientationCONSERVATISM0.85×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ceramic art have in Germany?

Ceramic art has an estimated audience of 962,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ceramic art fans?

68.3% of Ceramic art fans are female, 31.7% are male, with an average age of 38.6 years.

03

Which brands do Ceramic art fans like most?

Ceramic art fans show strongest brand affinity for Handmade Crafts (7.18×), Ceramic (6.64×), and Porcelain (8.48×) over the country average.

04

Where do Ceramic art fans live in Germany?

Ceramic art fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ceramic art fans also like?

Beyond Ceramic art itself, the audience over-indexes on Ceramic (6.64×), Porcelain (8.48×), Decoration (4.96×), and DIY & Craft Ideas (6.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in Germany

See Ceramic art audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ceramic art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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