Gift shop Audience in Germany
Gift shop has an estimated audience of 6,321,335 people in Germany. 68.8% are female, 31.2% are male, average age 38.1. Top regions: Hessen, Bayern, Berlin. Top brand affinities: Etsy, Do it yourself (DIY), Natural foods, Art exhibition, Livemusic.
The average Gift shop fan in Germany is 38.1 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Berlin. Top brand affinities include Etsy, Do it yourself (DIY), Natural foods, with strongest over-indexing on Etsy (5.62× the country average). Demographically, the Gift shop audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Individualism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Touchpoint
Demographics of Gift shop fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 38.1 |
| Estimated audience size | 6,321,335 |
Audience persona
The typical Gift shop fan in Germany is more female, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Etsy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 3,983,051 | 8.27× |
| Bayern | 892,854 | 0.88× |
| Berlin | 612,448 | 2.17× |
| Nordrhein-Westfalen | 540,647 | 0.39× |
| Baden-Württemberg | 396,691 | 0.46× |
| Niedersachsen | 166,185 | 0.27× |
| Rheinland-Pfalz | 137,729 | 0.43× |
| Sachsen | 128,706 | 0.42× |
| Hamburg | 109,327 | 0.77× |
| Schleswig-Holstein | 56,488 | 0.25× |
| Thüringen | 48,540 | 0.3× |
| Brandenburg | 44,163 | 0.23× |
| Sachsen-Anhalt | 44,100 | 0.27× |
| Mecklenburg-Vorpommern | 26,749 | 0.22× |
| Bremen | 26,095 | 0.48× |
| Saarland | 15,512 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Etsy | 5.62× | Fashion & Accessoires |
| Do it yourself (DIY) | 2.85× | Home & Garden |
| Natural foods | 4.84× | Food & Beverages |
| Art exhibition | 4.17× | Arts & Culture |
| Livemusic | 3.3× | Music & Radio |
| Tagesschau | 1.83× | Movies & TV |
| Harry Potter | 1.58× | Movies & TV |
| Tour de France | 4.92× | Sports |
| Local food | 2.77× | Food & Beverages |
| Handmade jewelry | 3.5× | Fashion & Accessoires |
| Sports betting | 5.41× | Games |
| Drop shipping | 2.53× | Shopping |
| High school | 3.32× | Business & Career |
| Ryanair | 2.08× | Travel & Leisure |
| BabyOne | 4.42× | Kids & Family |
| Alpine skiing | 2.51× | Sports |
| Crochet | 3.03× | Home & Garden |
| Gina Tricot | 4.5× | Fashion & Accessoires |
| Baby food | 2.57× | Kids & Family |
| Christmas Gift | 3.96× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.75 |
| DIY Mentality | THRILL | 1.61 |
| Design Affinity | PREMIUM | 1.61 |
| Sustainability | BALANCE | 1.58 |
| Creativity | OPEN | 1.52 |
| Sports Activity | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 12.5% |
| China | 8.0% |
See Gift shop audiences in other countries
More Home & Garden audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Gift shop have in Germany?
Gift shop has an estimated audience of 6,321,335 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Gift shop fans?
68.8% of Gift shop fans are female, 31.2% are male, with an average age of 38.1 years.
Which brands do Gift shop fans like most?
Gift shop fans show strongest brand affinity for Etsy (5.62×), Do it yourself (DIY) (2.85×), and Natural foods (4.84×) over the country average.
Where do Gift shop fans live in Germany?
Gift shop fans in Germany are most concentrated in Hessen (reach 3,983,051), Bayern (reach 892,854), and Berlin (reach 612,448). These three regions account for the largest share of the active audience.
What other brands do Gift shop fans also like?
Beyond Gift shop itself, the audience over-indexes on Do it yourself (DIY) (2.85×), Natural foods (4.84×), Art exhibition (4.17×), and Livemusic (3.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gift shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.