Gift shop Audience in Germany
A data profile of the people who buy, follow and care about Gift shop in Germany — modelled from more than twelve digital signal sources. Gift shop has an estimated audience of 6,321,335 people in Germany.
The average Gift shop fan in Germany is 38.1 years old, more female, and lives primarily in Hessen.
The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen.
Top brand affinities include Etsy, Christmas Gift, Unique Gifts, with strongest over-indexing on Etsy (5.93× the country average).
Demographically, the Gift shop audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gift shop fan in Germany is more female, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Etsy.
At a glance
The key figures that characterise the Gift shop profile in Germany.
Search interest · 12-month trend
Demographics of Gift shop fans
68.8% are female, 31.2% are male, average age 38.1.
Gender split
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 38.1 |
| Estimated audience size | 6,321,335 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Gift shop audience comes from Germany.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 12.5% |
| China | 8.0% |
Geography
Where the Gift shop audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~4M | 7.80× | |
| 02 | Berlin | ~700K | 2.45× | |
| 03 | Hamburg | ~200K | 1.11× | |
| 04 | Bayern | ~1M | 1.04× | |
| 05 | Bremen | ~50K | 0.91× | |
| 06 | Rheinland-Pfalz | ~200K | 0.74× | |
| 07 | Saarland | ~60K | 0.74× | |
| 08 | Sachsen | ~200K | 0.72× | |
| 09 | Thüringen | ~100K | 0.71× | |
| 10 | Mecklenburg-Vorpommern | ~80K | 0.68× | |
| 11 | Sachsen-Anhalt | ~100K | 0.66× | |
| 12 | Baden-Württemberg | ~500K | 0.63× | |
| 13 | Brandenburg | ~100K | 0.62× | |
| 14 | Schleswig-Holstein | ~100K | 0.58× | |
| 15 | Nordrhein-Westfalen | ~800K | 0.57× | |
| 16 | Niedersachsen | ~300K | 0.45× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gift shop audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Homeschooling | Politics & Society | 8.23× | ||
| 02 | Christmas Gift | Kids & Family | 7.58× | ||
| 03 | Gift wrapping | Home & Garden | 6.86× | ||
| 04 | Unique Gifts | Shopping | 6.03× | ||
| 05 | Handmade Gifts | Kids & Family | 5.95× | ||
| 06 | Etsy | Fashion & Accessoires | 5.93× | ||
| 07 | Pandora | Fashion & Accessoires | 4.60× | ||
| 08 | Crime fiction | Literature | 4.21× | ||
| 09 | Artificial nails | Beauty & Wellness | 4.14× | ||
| 10 | Handmade | Home & Garden | 4.00× | ||
| 11 | Tour de France | Sports | 3.86× | ||
| 12 | Robert Redford | Movies & TV | 3.46× | ||
| 13 | Hugendubel | Shopping | 3.21× | ||
| 14 | Houseplant | Home & Garden | 3.19× | ||
| 15 | Volunteering | Politics & Society | 3.15× | ||
| 16 | Kitchen | Home & Garden | 2.86× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 2.69× | ||
| 18 | Ryanair | Travel & Leisure | 2.35× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.83× | ||
| 20 | Harry Potter | Movies & TV | 1.77× |
Personality of the Gift shop audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.12× | |
| Design Affinity | PREMIUM | 2.12× | |
| Pet Ownership | JOY | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Career Orientation | POWER | 0.90× |
Frequently asked questions
How many fans does Gift shop have in Germany?
Gift shop has an estimated audience of 6,321,335 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Gift shop fans?
68.8% of Gift shop fans are female, 31.2% are male, with an average age of 38.1 years.
Which brands do Gift shop fans like most?
Gift shop fans show strongest brand affinity for Etsy (5.93×), Christmas Gift (7.58×), and Unique Gifts (6.03×) over the country average.
Where do Gift shop fans live in Germany?
Gift shop fans in Germany are most concentrated in Hessen (reach ~4M), Bayern (reach ~1M), and Nordrhein-Westfalen (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Gift shop fans also like?
Beyond Gift shop itself, the audience over-indexes on Christmas Gift (7.58×), Unique Gifts (6.03×), Homeschooling (8.23×), and Do it yourself (DIY) (2.69×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
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- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gift shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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