Christmas Gift Audience in Germany
A data profile of the people who buy, follow and care about Christmas Gift in Germany — modelled from more than twelve digital signal sources. Christmas Gift has an estimated audience of 3,019,381 people in Germany.
The average Christmas Gift fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Gift shop, Handmade, Unique Gifts, with strongest over-indexing on Gift shop (7.58× the country average).
Demographically, the Christmas Gift audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Christmas Gift fan in Germany is more female, around 34.5 years old, with strong Individualism tendencies and a notable affinity for Gift shop.
At a glance
The key figures that characterise the Christmas Gift profile in Germany.
Search interest · 12-month trend
Demographics of Christmas Gift fans
60.0% are female, 40.0% are male, average age 34.5.
Gender split
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 34.5 |
| Estimated audience size | 3,019,381 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Christmas Gift audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.6% |
| Germany | 10.1% |
| United Kingdom | 7.2% |
Geography
Where the Christmas Gift audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~100K | 1.27× | |
| 02 | Sachsen-Anhalt | ~100K | 1.23× | |
| 03 | Sachsen | ~200K | 1.21× | |
| 04 | Rheinland-Pfalz | ~200K | 1.15× | |
| 05 | Brandenburg | ~100K | 1.14× | |
| 06 | Bayern | ~500K | 1.08× | |
| 07 | Baden-Württemberg | ~400K | 1.07× | |
| 08 | Nordrhein-Westfalen | ~700K | 1.04× | |
| 09 | Niedersachsen | ~300K | 1.03× | |
| 10 | Mecklenburg-Vorpommern | ~60K | 1.01× | |
| 11 | Saarland | ~40K | 0.95× | |
| 12 | Hessen | ~200K | 0.89× | |
| 13 | Schleswig-Holstein | ~90K | 0.81× | |
| 14 | Hamburg | ~50K | 0.74× | |
| 15 | Berlin | ~100K | 0.71× | |
| 16 | Bremen | ~20K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Christmas Gift audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gift shop | Home & Garden | 7.58× | ||
| 02 | Birthday Gifts | Kids & Family | 6.25× | ||
| 03 | Personalised Gifts | Home & Garden | 5.40× | ||
| 04 | Unique Gifts | Shopping | 5.32× | ||
| 05 | Handmade | Home & Garden | 5.07× | ||
| 06 | Wedding anniversary | Kids & Family | 4.95× | ||
| 07 | Marriage proposal | Kids & Family | 4.42× | ||
| 08 | Baby food | Kids & Family | 3.89× | ||
| 09 | Infant clothing | Kids & Family | 3.86× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 3.86× | ||
| 11 | Decoration | Home & Garden | 3.40× | ||
| 12 | Engagement ring | Fashion & Accessoires | 3.38× | ||
| 13 | Toddler | Kids & Family | 3.28× | ||
| 14 | Home Interior Design | Home & Garden | 2.98× | ||
| 15 | Handicraft | Home & Garden | 2.86× | ||
| 16 | Child development | Business & Career | 2.82× | ||
| 17 | Home Design | Home & Garden | 2.80× | ||
| 18 | Primark | Shopping | 2.22× | ||
| 19 | Gift | Shopping | 2.09× | ||
| 20 | Flower | Home & Garden | 2.07× |
Personality of the Christmas Gift audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.70× | |
| Design Affinity | PREMIUM | 1.78× | |
| Creativity | OPEN | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Patriotism | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.79× |
Frequently asked questions
How many fans does Christmas Gift have in Germany?
Christmas Gift has an estimated audience of 3,019,381 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas Gift fans?
60.0% of Christmas Gift fans are female, 40.0% are male, with an average age of 34.5 years.
Which brands do Christmas Gift fans like most?
Christmas Gift fans show strongest brand affinity for Gift shop (7.58×), Handmade (5.07×), and Unique Gifts (5.32×) over the country average.
Where do Christmas Gift fans live in Germany?
Christmas Gift fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Christmas Gift fans also like?
Beyond Christmas Gift itself, the audience over-indexes on Handmade (5.07×), Unique Gifts (5.32×), Birthday Gifts (6.25×), and Handicraft (2.86×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Christmas Gift audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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