Christmas Gift Audience in Germany
Christmas Gift has an estimated audience of 3,019,381 people in Germany. 60.0% are female, 40.0% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gift shop, Handmade, Unique Gifts, Birthday Gifts, Handicraft.
The average Christmas Gift fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gift shop, Handmade, Unique Gifts, with strongest over-indexing on Gift shop (7.58× the country average). Demographically, the Christmas Gift audience skews more female with an average age of 34.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Christmas Gift fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 34.5 |
| Estimated audience size | 3,019,381 |
Audience persona
The typical Christmas Gift fan in Germany is more female, around 34.5 years old, with strong DIY Mentality tendencies and a notable affinity for Gift shop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 712,825 | 1.08× |
| Bayern | 538,493 | 1.11× |
| Baden-Württemberg | 445,078 | 1.08× |
| Niedersachsen | 304,354 | 1.04× |
| Hessen | 207,805 | 0.9× |
| Sachsen | 181,704 | 1.23× |
| Rheinland-Pfalz | 176,952 | 1.17× |
| Brandenburg | 107,031 | 1.14× |
| Berlin | 99,802 | 0.74× |
| Thüringen | 96,483 | 1.25× |
| Sachsen-Anhalt | 94,151 | 1.2× |
| Schleswig-Holstein | 85,501 | 0.79× |
| Mecklenburg-Vorpommern | 54,993 | 0.95× |
| Hamburg | 51,022 | 0.75× |
| Saarland | 32,920 | 0.89× |
| Bremen | 17,446 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gift shop | 7.58× | Home & Garden |
| Handmade | 5.07× | Home & Garden |
| Unique Gifts | 5.32× | Shopping |
| Birthday Gifts | 6.25× | Kids & Family |
| Handicraft | 2.86× | Home & Garden |
| Baby food | 3.89× | Kids & Family |
| Toddler | 3.28× | Kids & Family |
| Infant clothing | 3.86× | Kids & Family |
| Marriage proposal | 4.42× | Kids & Family |
| Handmade jewelry | 3.86× | Fashion & Accessoires |
| Personalised Gifts | 5.4× | Home & Garden |
| Decoration | 3.4× | Home & Garden |
| Home Design | 2.8× | Home & Garden |
| Home Interior Design | 2.98× | Home & Garden |
| Child development | 2.82× | Business & Career |
| Gift | 2.09× | Shopping |
| Flower | 2.07× | Home & Garden |
| Primark | 2.22× | Shopping |
| Engagement ring | 3.38× | Fashion & Accessoires |
| Wedding anniversary | 4.95× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.78 |
| Design Affinity | PREMIUM | 1.78 |
| Sustainability | BALANCE | 1.74 |
| Urban Lifestyle | OPEN | 1.67 |
| Pet Ownership | JOY | 1.57 |
| Sports Activity | POWER | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Germany | 10.1% |
| United Kingdom | 7.2% |
See Christmas Gift audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Christmas Gift have in Germany?
Christmas Gift has an estimated audience of 3,019,381 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas Gift fans?
60.0% of Christmas Gift fans are female, 40.0% are male, with an average age of 34.5 years.
Which brands do Christmas Gift fans like most?
Christmas Gift fans show strongest brand affinity for Gift shop (7.58×), Handmade (5.07×), and Unique Gifts (5.32×) over the country average.
Where do Christmas Gift fans live in Germany?
Christmas Gift fans in Germany are most concentrated in Nordrhein-Westfalen (reach 712,825), Bayern (reach 538,493), and Baden-Württemberg (reach 445,078). These three regions account for the largest share of the active audience.
What other brands do Christmas Gift fans also like?
Beyond Christmas Gift itself, the audience over-indexes on Handmade (5.07×), Unique Gifts (5.32×), Birthday Gifts (6.25×), and Handicraft (2.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.