Wedding anniversary Audience in Germany
Wedding anniversary has an estimated audience of 2,047,555 people in Germany. 71.1% are female, 28.9% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Gil Ofarim, Cachorro, Product design, Stradivarius, Combat sport.
The average Wedding anniversary fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Gil Ofarim, Cachorro, Product design, with strongest over-indexing on Gil Ofarim (2.18× the country average). Demographically, the Wedding anniversary audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Wedding anniversary fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 39.1 |
| Estimated audience size | 2,047,555 |
Audience persona
The typical Wedding anniversary fan in Germany is more female, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 388,505 | 0.87× |
| Niedersachsen | 259,872 | 1.31× |
| Bayern | 209,862 | 0.64× |
| Baden-Württemberg | 180,476 | 0.65× |
| Sachsen | 127,968 | 1.27× |
| Schleswig-Holstein | 101,581 | 1.38× |
| Hessen | 100,665 | 0.65× |
| Brandenburg | 84,726 | 1.33× |
| Sachsen-Anhalt | 80,689 | 1.52× |
| Rheinland-Pfalz | 76,220 | 0.74× |
| Thüringen | 68,622 | 1.32× |
| Mecklenburg-Vorpommern | 60,973 | 1.56× |
| Berlin | 60,804 | 0.66× |
| Hamburg | 44,471 | 0.96× |
| Saarland | 13,674 | 0.54× |
| Bremen | 10,494 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.18× | Music & Radio |
| Cachorro | 5.11× | Pets & Animals |
| Product design | 2.09× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Combat sport | 1.63× | Sports |
| Škoda Kodiaq | 2.39× | Cars & Mobility |
| Progressive rock | 1.8× | Music & Radio |
| Kenosha, Wisconsin | 32.69× | Travel & Leisure |
| Bank account | 2.92× | Business & Career |
| Staycation | 3.31× | Home & Garden |
| Racing | 1.54× | Cars & Mobility |
| Home Delivery | 2.28× | Food & Beverages |
| Corfu (regional unit) | 2.44× | Travel & Leisure |
| Kouign-amann | 5.93× | Food & Beverages |
| Ipekyol | 2.7× | Shopping |
| Radio Kiss Kiss Napoli | 12.54× | Music & Radio |
| Ireen Sheer | 1.56× | Music & Radio |
| Japanese domestic market | 2.55× | Politics & Society |
| Sixx | 1.7× | Movies & TV |
| Volvo V60 | 2.53× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.78 |
| DIY Mentality | THRILL | 1.66 |
| Sustainability | BALANCE | 1.65 |
| Creativity | OPEN | 1.64 |
| Design Affinity | PREMIUM | 1.63 |
| Individualism | JOY | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.4% |
| United States | 12.8% |
| China | 9.3% |
See Wedding anniversary audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wedding anniversary have in Germany?
Wedding anniversary has an estimated audience of 2,047,555 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Wedding anniversary fans?
71.1% of Wedding anniversary fans are female, 28.9% are male, with an average age of 39.1 years.
Which brands do Wedding anniversary fans like most?
Wedding anniversary fans show strongest brand affinity for Gil Ofarim (2.18×), Cachorro (5.11×), and Product design (2.09×) over the country average.
Where do Wedding anniversary fans live in Germany?
Wedding anniversary fans in Germany are most concentrated in Nordrhein-Westfalen (reach 388,505), Niedersachsen (reach 259,872), and Bayern (reach 209,862). These three regions account for the largest share of the active audience.
What other brands do Wedding anniversary fans also like?
Beyond Wedding anniversary itself, the audience over-indexes on Cachorro (5.11×), Product design (2.09×), Stradivarius (1.97×), and Combat sport (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wedding anniversary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.