Rascasse Audience Intelligence

Wedding anniversary Audience in Germany

A data profile of the people who buy, follow and care about Wedding anniversary in Germany — modelled from more than twelve digital signal sources. Wedding anniversary has an estimated audience of 2,047,555 people in Germany.

#1904among Topic in Germany#100in Kids & Family

The average Wedding anniversary fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Unique Gifts, Nature, Wedding videography, with strongest over-indexing on Unique Gifts (8.08× the country average).

Demographically, the Wedding anniversary audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wedding anniversary fan in Germany is more female, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Unique Gifts.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wedding anniversary profile in Germany.

Audience size
2M
in Germany
Gender
71.1%♀
28.9% male
Age
39.1
average years
Country rank
#3288
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wedding anniversary fans

71.1% are female, 28.9% are male, average age 39.1.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Wedding anniversary audience in Germany
MetricValue
Female71.1%
Male28.9%
Average age39.1
Estimated audience size2,047,555
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Wedding anniversary audience in Germany
Age bracketShare%
16-1916%
20-2923%
30-3922%
40-4923%
50+16%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Wedding anniversary audience comes from Germany.

Worldwide audience distribution share by country for Wedding anniversary
CountryShare
Japan13.4%
United States12.8%
China9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wedding anniversary audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wedding anniversary fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~60K1.60×
02Sachsen-Anhalt~80K1.57×
03Schleswig-Holstein~100K1.37×
04Thüringen~70K1.37×
05Brandenburg~80K1.33×
06Niedersachsen~300K1.29×
07Sachsen~100K1.26×
08Hamburg~40K0.94×
09Nordrhein-Westfalen~400K0.84×
10Rheinland-Pfalz~80K0.73×
11Bremen~10K0.65×
12Hessen~100K0.64×
13Bayern~200K0.63×
14Berlin~60K0.63×
15Baden-Württemberg~200K0.62×
16Saarland~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Wedding anniversary, Germany
0.60×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wedding anniversary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wedding anniversary audience
#·InterestCategoryAffinity×
01Unique GiftsShopping8.08×
02Wedding videographyKids & Family6.35×
03Gift wrappingHome & Garden5.91×
04George ClooneyMovies & TV5.88×
05Chocolate brownieFood & Beverages5.86×
06Art jewelryFashion & Accessoires5.80×
07Christmas GiftKids & Family4.95×
08Wedding PlannersKids & Family4.95×
09Wedding ringFashion & Accessoires4.14×
10Engagement ringFashion & Accessoires4.14×
11Gift cardShopping4.12×
12Flower bouquetHome & Garden3.15×
13PrimarkShopping2.94×
14VacationsTravel & Leisure2.59×
15NatureHome & Garden2.42×
16AirbnbTravel & Leisure2.19×
17Do it yourself (DIY)Home & Garden2.17×
18RossmannShopping2.13×
19FamilyKids & Family2.11×
20Luxury goodsFashion & Accessoires1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wedding anniversary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wedding anniversary audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.99×
Design AffinityPREMIUM1.96×
Luxury OrientationPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wedding anniversary audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
PatriotismCONSERVATISM0.87×
Convenience OrientationPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wedding anniversary have in Germany?

Wedding anniversary has an estimated audience of 2,047,555 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Wedding anniversary fans?

71.1% of Wedding anniversary fans are female, 28.9% are male, with an average age of 39.1 years.

03

Which brands do Wedding anniversary fans like most?

Wedding anniversary fans show strongest brand affinity for Unique Gifts (8.08×), Nature (2.42×), and Wedding videography (6.35×) over the country average.

04

Where do Wedding anniversary fans live in Germany?

Wedding anniversary fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Niedersachsen (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wedding anniversary fans also like?

Beyond Wedding anniversary itself, the audience over-indexes on Nature (2.42×), Wedding videography (6.35×), Art jewelry (5.8×), and Family (2.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Wedding anniversary audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wedding anniversary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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