A data profile of the people who buy, follow and care about Wedding anniversary in Spain — modelled from more than twelve digital signal sources. Wedding anniversary has an estimated audience of 2,094,172 people in Spain.
Wedding anniversary has an estimated audience of 2,094,172 people in Spain. 74.9% are female, 25.1% are male, average age 46.0. Top brand affinities: Unique Gifts, Flower bouquet, Diane Keaton, Hairbrush, Katherine Heigl.
Top brand affinities include Unique Gifts, Flower bouquet, Diane Keaton, with strongest over-indexing on Unique Gifts (9.81× the country average).
Demographically, the Wedding anniversary audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Luxury Orientation, Travelling.
The typical Wedding anniversary fan in Spain is more female, around 46.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Unique Gifts.
The key figures that characterise the Wedding anniversary profile in Spain.
74.9% are female, 25.1% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 46.0 |
| Estimated audience size | 2,094,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Wedding anniversary audience comes from Spain.
| Country | Share |
|---|---|
| Japan | 13.4% |
| United States | 12.8% |
| China | 9.3% |
The strongest cross-interests of the Wedding anniversary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unique Gifts | Shopping | 9.81× | ||
| 02 | Katherine Heigl | Movies & TV | 9.81× | ||
| 03 | Susan Sarandon | Movies & TV | 5.39× | ||
| 04 | Flower bouquet | Home & Garden | 5.08× | ||
| 05 | Diane Keaton | Movies & TV | 5.00× | ||
| 06 | Hairbrush | Beauty & Wellness | 4.40× | ||
| 07 | Hair dryer | Beauty & Wellness | 3.71× | ||
| 08 | Boho-chic | Fashion & Accessoires | 3.68× | ||
| 09 | Wedding Planners | Kids & Family | 3.22× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 2.91× | ||
| 11 | Art jewelry | Fashion & Accessoires | 2.90× | ||
| 12 | Mango | Shopping | 2.71× | ||
| 13 | Uniqlo | Shopping | 2.64× | ||
| 14 | Anti-aging cream | Beauty & Wellness | 2.23× | ||
| 15 | Breakfast | Food & Beverages | 2.17× | ||
| 16 | Spas | Beauty & Wellness | 1.73× | ||
| 17 | Aldi | Shopping | 1.70× | ||
| 18 | Caixabank | Business & Career | 1.67× | ||
| 19 | IBEX 35 | Business & Career | 1.60× | ||
| 20 | Happiness | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.95× | |
| Travelling | THRILL | 1.94× | |
| Design Affinity | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.52× | |
| Spirituality | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Wedding anniversary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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