Rascasse Audience Intelligence

Wedding anniversary Audience in United States

A data profile of the people who buy, follow and care about Wedding anniversary in United States — modelled from more than twelve digital signal sources. Wedding anniversary has an estimated audience of 9,351,535 people in United States.

#2415among Topic in United States#113in Kids & Family

The average Wedding anniversary fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Honeymoon, Unique Gifts, Trader Joe's, with strongest over-indexing on Honeymoon (9.95× the country average).

Demographically, the Wedding anniversary audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wedding anniversary fan in United States is more female, around 42.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Honeymoon.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wedding anniversary profile in United States.

Audience size
9.4M
in United States
Gender
72.7%♀
27.3% male
Age
42.6
average years
Country rank
#3828
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wedding anniversary fans

72.7% are female, 27.3% are male, average age 42.6.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Wedding anniversary audience in United States
MetricValue
Female72.7%
Male27.3%
Average age42.6
Estimated audience size9,351,535
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Wedding anniversary audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3922%
40-4925%
50+25%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Wedding anniversary audience comes from United States.

Worldwide audience distribution share by country for Wedding anniversary
CountryShare
Japan13.4%
United States12.8%
China9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wedding anniversary audience in United States is strongest.

Fig. 05

Top regions by affinity

Wedding anniversary fans by region: top regions in United States
#RegionReachAffinity×
01Florida~800K1.24×
02Maryland~200K1.24×
03New Jersey~300K1.22×
04California~1M1.12×
05Georgia~300K1.12×
06New Mexico~50K1.12×
07South Carolina~200K1.11×
08Nevada~100K1.10×
09Hawaii~40K1.10×
10North Carolina~300K1.09×
11Virginia~200K1.08×
12Illinois~300K1.06×
13Missouri~200K1.06×
14Kentucky~100K1.05×
15Connecticut~100K1.05×
16Kansas~80K1.05×
17Delaware~30K1.05×
18Pennsylvania~300K1.04×
19Washington~200K1.04×
20Tennessee~200K1.04×
21Louisiana~100K1.04×
22Texas~800K1.03×
23Ohio~300K1.03×
24Massachusetts~200K1.03×
25New York~500K1.02×
26Mississippi~80K1.02×
27Arizona~200K1.01×
28Arkansas~80K1.01×
29Michigan~200K1.00×
30Wisconsin~100K1.00×
31Alabama~100K0.99×
32West Virginia~40K0.99×
33Rhode Island~30K0.98×
34Minnesota~100K0.97×
35Idaho~50K0.97×
36New Hampshire~40K0.97×
37Alaska~20K0.97×
38Maine~30K0.96×
39North Dakota~20K0.96×
40Nebraska~40K0.95×
41Oregon~100K0.94×
42Indiana~200K0.93×
43South Dakota~20K0.93×
44Vermont~20K0.93×
45Oklahoma~100K0.92×
46Montana~20K0.92×
47Iowa~70K0.91×
48Washington, District of Columbia~20K0.88×
49Utah~70K0.87×
50Colorado~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Wedding anniversary, United States
0.86×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wedding anniversary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wedding anniversary audience
#·InterestCategoryAffinity×
01HoneymoonKids & Family9.95×
02Maison MargielaFashion & Accessoires6.85×
03Unique GiftsShopping4.33×
04Wedding plannerKids & Family3.38×
05Wedding ringFashion & Accessoires2.91×
06Handmade jewelryFashion & Accessoires2.60×
07Louis VuittonFashion & Accessoires2.05×
08Trader Joe'sShopping1.96×
09BakeryFood & Beverages1.91×
10Mother's DayKids & Family1.89×
11Local foodFood & Beverages1.79×
12EtsyFashion & Accessoires1.76×
13Nordstrom rackFashion & Accessoires1.73×
14DrawingHome & Garden1.70×
15NordstromShopping1.66×
16CocktailFood & Beverages1.65×
17HairstyleBeauty & Wellness1.61×
18FragrancesBeauty & Wellness1.60×
19VacationsTravel & Leisure1.53×
20Planet FitnessSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wedding anniversary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wedding anniversary audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.22×
IndulgenceJOY1.77×
Design AffinityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wedding anniversary audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
Need for SecurityCONSERVATISM0.88×
Convenience OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wedding anniversary have in United States?

Wedding anniversary has an estimated audience of 9,351,535 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wedding anniversary fans?

72.7% of Wedding anniversary fans are female, 27.3% are male, with an average age of 42.6 years.

03

Which brands do Wedding anniversary fans like most?

Wedding anniversary fans show strongest brand affinity for Honeymoon (9.95×), Unique Gifts (4.33×), and Trader Joe's (1.96×) over the country average.

04

Where do Wedding anniversary fans live in United States?

Wedding anniversary fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Wedding anniversary fans also like?

Beyond Wedding anniversary itself, the audience over-indexes on Unique Gifts (4.33×), Trader Joe's (1.96×), Maison Margiela (6.85×), and Wedding ring (2.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Wedding anniversary audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wedding anniversary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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